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Google Ads for real estate agencies

Real estate Google Ads agency in Valencia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Valencia every neighbourhood has its own searches: pay for the ones that buy and leave the rest to the portals

Portals, city agencies and firms selling across the whole province all bid on the same words at once. We choose the searches that name Ruzafa, Campanar or the beach, drop the ones that only spend and tell you what each call cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

How people search in Valencia

What people type into Google when they decide to buy or sell in Valencia

In Valencia a lot of advertisers go after the same words. A click on “flats in Valencia” is paid for by portals and agencies from the whole province and brings in anyone: students looking for a room, someone eyeing a cheap rental, someone just browsing. The search that buys carries a neighbourhood and a need: “penthouse with terrace in Ruzafa”, “flat near the Ciutat de les Arts”, “house in Campanar with garage”.

That is why the campaign is built by district and in the language of the person searching, Spanish and English. Each neighbourhood gets its own budget, its own ad and its own landing page, and searches for rooms, holiday lets or jobs are dropped from day one. The owner searching what their flat is worth goes separately, because they are a different client and the one who gives you homes to sell: that is the work of winning property owners. This is how it splits by district:

Ciutat Vella District You pay for “renovated flat in el Carmen” and “investment apartment central Valencia”; you drop holiday apartments by the night and rooms. Ads in Spanish and English, with the neighbourhood in the headline. L'Eixample District Ruzafa and the Gran Vía need an ad of their own. You pay for “penthouse Ruzafa” and “stately flat Gran Vía” and set aside the restaurant and leisure searches the neighbourhood draws every day. Extramurs District Botànic and la Petxina: families who want a flat near the centre and the Turia. You bid on “flat near the Botanical Garden” and leave rentals out. Campanar District Campanar has demand for new builds and for houses with a garage. Ads by type of home, and searches to rent a garage space are cut. La Saïdia District Marxalenes and la Trinitat look for a first flat on a tight budget. It is a specific, high-intent search: a small, precise campaign makes better use of the money than a broad one. El Pla del Real District Spacious flats near Mestalla and the Turia. Searches for a large flat by neighbourhood are paid for, and those for stadium tickets and matchday atmosphere are dropped. L'Olivereta District Nou Moles and Soternes: a family flat near the metro. An ad that names the neighbourhood and the line brings in someone who already knows the area. Patraix District In Patraix you pay for the search with the neighbourhood name, “flat in Patraix” or “house in Sant Isidre”, and a separate campaign for the neighbour who wants to know what their flat is worth. Jesús District La Raiosa and Sant Marcel·lí: first-time buyers. The “buy flat” searches are sharpened with the neighbourhood name and those for rooms are dropped. Quatre Carreres District Around the Ciutat de les Arts and in Montolivet people look for new builds and neighbourhood flats. Two separate campaigns, because the buyer of one is not the buyer of the other. Poblats Marítims District By the beach, buying, holiday lets and tourism get mixed up. You pay for “flat near la Malva-rosa” and rule out anything about nights, holidays or bookings. Camins al Grau District Between the centre and the sea people search “flat near the beach and the metro”. You bid on the neighbourhood and that closeness, without spending on seasonal rentals. Algirós District Students, and whoever buys to rent to them. You pay for “investment flat near the university” and drop the room searches, which bring clicks and no sale. Benimaclet District Benimaclet draws the student who does not buy and the buyer who does. “Room Benimaclet” is dropped and “flat Benimaclet” and “house Benimaclet” are bid on. Rascanya District Orriols and Torrefiel: very specific searches on price. A small ad per neighbourhood, with price and square metres in the headline, reaches someone who already knows what they want. Benicalap District Benicalap and la Ciutat Fallera: local searches to buy and to move home. You advertise with the neighbourhood name and drop anything about festivals and tourism.
1/4 Google Search · keywords

You bid on “penthouse in Ruzafa”, not on “cheap flats in Valencia”

We split searches by neighbourhood and by language. Ruzafa, the Pla del Real or the Cabanyal get their own ad and their own page; searches for rooms to rent, jobs or portals are set aside from day one so they do not eat the budget.

2/4 Valuation campaigns

The owner in el Carmen who wants to know what their flat is worth

Many flats in Valencia have been in the same family for years. When someone types “value flat in Patraix” or “sell house Valencia”, your valuation ad appears, they request it in a minute and the alert reaches your phone before they call another agency.

3/4 Remarketing · YouTube and Display

The overseas buyer who viewed the flat and did not call

Someone searching Valencia from another country takes weeks to decide and compares neighbourhoods. Meanwhile, the flat they saw on your site reappears on YouTube, in Gmail and on the sites they read in English, until they get in touch.

4/4 Measurement and conversions

You know what each call from each neighbourhood costs you

We track every call and every form from the campaigns and match them with your viewings and sales. You see whether Ruzafa or Campanar performs better, and each month the money moves to the neighbourhood that brings clients.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Around Valencia

Near Valencia

Whoever searches in Valencia also looks at the towns next door, and your ads can follow them. Each town calls for its own campaign and its own landing page:

  • Mislata
  • Alboraya
  • Xirivella
  • Burjassot
  • Alfafar
  • Benetússer

Real estate Google Ads agency in Valencia16 districts

  • Algirós
  • Benicalap
  • Benimaclet
  • Extramurs
  • L'Eixample
  • Jesús
  • L'Olivereta
  • El Pla del Real
  • Patraix
  • Poblats Marítims
  • Quatre Carreres
  • Rascanya
  • La Saïdia

Other services in Valencia9 services

Meta AdsValencia Instagram AdsValencia Facebook AdsValencia ChatGPT AdsValencia Real estate SEO and AIValencia Artificial intelligenceValencia Email marketingValencia Web designValencia Web developmentValencia

Frequently asked questions about Google Ads in Valencia

  • With the two or three where you close the most deals. Spreading a little money across many neighbourhoods means none of them learns. When those bring calls at a cost that works for you, the next one opens.

  • Yes, because the same buyer does not search for both. Ruzafa is typed as a fashionable name and often in English; Patraix, as a neighbourhood name and in Spanish. Each gets its own headline, page and budget.

  • Rooms for students, holiday rentals, jobs and those carrying the name of a portal. In a city with universities and a beach they weigh a lot, and if they are not cut from day one they eat the budget without bringing a single buying call.

  • Yes. The owner of a neighbourhood flat searches “value flat” before calling anyone and sees your ad first. It is a different campaign from the sales one, with its own budget.

  • Each campaign has its own tracking number and each form its own tag. That way you tell the call that comes from the ad from the one that arrives from the map, and you see what each one costs you.

  • The ad and the page are prepared in English, separately. If the website is only in Spanish, the click is paid for and the visit leaves. We solve it with our international clients solution.

The Landing Agency team in the Barcelona office

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