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Email marketing for real estate agencies

Real estate email marketing agency in Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone still waiting for a Barcelona home may be in your database

One person asked about a flat in Sarrià and did not buy; a family left details for Sants. We organise those contacts, write when a suitable home appears and alert you when they request another viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

One city, many searches

Do not send the same email to someone seeking Pedralbes and someone seeking the Clot

A Barcelona agency database often mixes buyers from very different districts, owners who requested valuations and people who left details on a portal. If all receive one bulletin with any flat, most stop opening it. Before writing, we bring together what you already hold in your CRM, email and website forms, check permissions and separate people by area, property type and language when those facts are available.

A new home in les Corts interests someone who asked for that area or a specific alternative, not the whole city. A guide to how you sold an Eixample home may interest owners there, not someone seeking a room in Ciutat Vella. Content comes from your team's real transactions and questions, without inventing market prices or saying all Barcelona behaves alike. If your site needs better organised listings, that belongs in real estate web development.

Every email has a reason to arrive and a possible reply: open the listing, ask for a viewing or say what is missing. Your agent sees who responded and about which home. We measure conversations and booked viewings, not a larger list for its own sake.

Ciutat Vella District Separate the buyer who asked about the Gòtic from someone seeking the Barceloneta. A new-home alert goes out only if their interest remains current and the property fits. Eixample District The Dreta, Sant Antoni and the Sagrada Família prompt different enquiries. We label neighbourhood and property type before sending a new building or valuation email. Sants-Montjuïc District Someone leaving details for Sants should not receive just any Montjuïc home. The email offers a specific alternative and asks whether their search is still current. Les Corts District A family looking in les Corts may consider Pedralbes, but not always. We record their actual requirements before recommending another property. Sarrià-Sant Gervasi District In Sarrià and Sant Gervasi-Galvany, language and discretion can determine the send. The listing shares only material authorised by the owner. Gràcia District In the Vila de Gràcia, a useful alert can explain the difference between two nearby flats. We avoid a generic bulletin on the whole city. Horta-Guinardó District Horta and the Guinardó are not interchangeable labels. We retain the area the person requested and ask before widening their search radius. Nou Barris District In the Prosperitat or Verdun, a family may still be looking after missing one home. We alert them when another meets what they told us. Sant Andreu District Between Sant Andreu and the Sagrera, the database separates those looking to buy from those considering a sale. Each group receives different content and a different question. Sant Martí District The Poblenou and Diagonal Mar may attract searches in different languages. We send the right listing to the buyer who requested that area, with a way to reply.
1/4 Contact base · lists

A clean database, with the district each person requested

We bring together CRM, web and portal contacts, remove duplicates and note their source and your permission to write. Buyers, owners and people abroad do not belong on one list. If an area or language is missing, we ask rather than assume.

2/4 Newsletter · your market

A bulletin about actual homes and questions

Each send can show an available home, explain an authorised sale and answer a question your team heard that week. A Barcelona owner receives useful information for deciding whether to value a home; a buyer sees properties they can view. We do not invent market claims.

3/4 Automatic alerts · buyers

The new home alerts the person waiting for it

When a property enters your portfolio, we compare it with stated preferences: neighbourhood, type, size and language. Before sending, we check availability and that the listing opens properly. The recipient can request a viewing from the email without re-entering facts you already hold.

4/4 Reactivating contacts

Resume a conversation without pretending to remember everyone

We write to someone who asked months ago for a reason: a suitable home or a question to update their search. If they reply, the agent sees their history. If they no longer want messages, we respect that and correct the database instead of sending empty campaigns.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Searches across municipal borders

Near Barcelona

If someone agrees to look outside the city, record which towns interest them before emailing properties:

  • Sant Adrià de Besòs
  • L'Hospitalet de Llobregat
  • Badalona
  • Esplugues de Llobregat
  • Santa Coloma de Gramenet
  • Sant Just Desvern
  • Horta-Guinardó
  • Nou Barris

Frequently asked questions about email marketing in Barcelona

  • It is better to send the listing to people who requested that area and property type, in line with the permissions you hold. A blanket email tires buyers and owners and obscures who was genuinely interested.

  • We review what they sought and write with a relevant home or a question to update preferences. If they reply, the agent sees the history; if they no longer search or want emails, the list is updated.

  • No. An owner may want to know how you handled a comparable sale in their area; a buyer wants to see an available home. Separate lists stop you addressing each person with a problem they do not have.

  • We record the language and area they stated. The alert and listing should use a language they understand, and someone on your team must be able to reply. Translating the subject line alone is insufficient.

  • The area, type of home and requirements the person provided, as well as an email address you have permission to use. If we know little, it is better to ask than send supposed matches.

  • The link and reply identify the home. Your team marks whether a viewing was booked and held. That sequence shows which alerts helped; an open alone does not mean someone will buy.

The Landing Agency team in the Barcelona office

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