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Email marketing for real estate agencies

Real estate email marketing agency in Ciutat Vella, Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone seeking a Gòtic flat does not need every home in the old centre

We organise your database by neighbourhood, property and language, revive unfinished conversations and alert people when a home they can view becomes available. Owners receive a different message from buyers.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

A database with context

An older enquiry remains useful if you remember the home sought

A Ciutat Vella agency may hold emails from buyers who asked about the Barri Gòtic, people who looked at the Barceloneta and owners who requested a valuation in the Raval. If all receive the same selection of central flats, none feels heard. We combine records from the CRM, portals and site, remove duplicates and check your permission to write again before preparing any send.

The neighbourhood is useful information, but insufficient alone. Someone who asked for a particular layout or condition should not receive another home only because it is nearby. If we do not know whether they would consider Sant Pere, Santa Caterina i la Ribera, we ask. Nor do we assume someone typing “el Born” wants every home in the district: we place that reference in its official neighbourhood and add their actual preferences.

Each email has a purpose: an available matching home, a question to update the search or an explanation of how you handled an authorised sale of your own. For owners, the subject may be how you prepare a valuation; for buyers, how to view a specific listing. In both cases the agent sees the history and can continue without asking the person to repeat everything. If your catalogue needs consistently current status, we coordinate with your website development.

1/4 Contact base · lists

Clean the database and separate different questions

We combine records, review permissions and distinguish buyers, owners and language where the person stated it. The area is stored under its correct name, with the home behind the enquiry. An email address without context is not turned into a supposed opportunity.

2/4 Newsletter · your market

A bulletin that says something verifiable

We show an available home or describe one of your agency's authorised sales. Pictures and copy tell readers which property it is and what they can do. We avoid a tourist guide to the centre that gets opens without helping anyone buy or sell.

3/4 Automatic alerts · buyers

A new-home alert reaches the person awaiting it

When a flat enters your portfolio, we match area, type and stated preferences to contacts who accepted alerts. We check availability just before sending. The email opens the exact listing and lets the buyer request a viewing without searching the catalogue again.

4/4 Reactivating contacts

Resume a conversation for a reason

We write to someone who asked months ago with a suitable home or a simple question about whether they are still looking. The agent sees the former enquiry. If the reply is no or asks to stop emails, we update the database and respect it.

Four areas, useful lists

The alert retains the area the buyer requested

Local names help find the right listing, not justify more mail:

  • El RavalIf someone asked about a particular building, the alert explains which other available home meets the requirements they stated. Owners receive sale information, not a buying catalogue.
  • El Barri GòticAn enquiry about condition or layout stays attached to the home. The next email answers that interest and lets the person request current facts before a viewing.
  • La BarcelonetaA residential buying contact is not mixed with short-stay questions. Messages about a new home show its listing, authorised price and actual availability.
  • Sant Pere, Santa Caterina i la RiberaIf someone requested “el Born”, the record retains that reference and the official area. They do not receive every Ciutat Vella home because of an imprecise label.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Barcelona10 districts

  • Horta-Guinardó
  • Nou Barris

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Frequently asked questions about email marketing in Ciutat Vella, Barcelona

  • Only if everyone requested that type of home and you have permission to write, which should be checked. Selecting by actual interest reduces useless messages and shows who requests a viewing.

  • We retain the reference within Sant Pere, Santa Caterina i la Ribera and review what home they wanted. An email can ask if they still search before offering alternatives, without assuming they accept any area.

  • Not as a rule. They may want to know how you prepare a sale and when to speak to your team. Buyers need available listings. Each group receives content relevant to its decision.

  • Availability is checked before the alert and the listing keeps its status current. If it changes afterwards, the link should explain it and your team may offer another fitting property.

  • No. We keep the language each person used or requested. The email, listing and reply should continue in it; neighbourhood alone does not determine a buyer's language.

  • A reply, enquiry about a home, booked appointment and completed viewing. Your agent marks those stages in the CRM. An open helps assess the subject line but does not equal a buyer.

The Landing Agency team in the Barcelona office

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