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Email marketing for real estate agencies

Real estate email marketing agency in the Eixample, Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The flat your buyer awaits may enter the Eixample market tomorrow

Someone asking about a Dreta building need not want a different one in Sant Antoni. We remember what they sought, alert them only when a matching home appears and give the agent the context to arrange a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Contacts with a memory

Within one district, the neighbourhood still matters

A database of Eixample contacts can look organised because everybody asked about the same district. Their emails tell another story: someone seeking original features in the Dreta, a family asking for bedrooms in El Fort Pienc, a person interested in Sant Antoni and an owner in l'Antiga Esquerra who wanted their home valued. Sending them one identical update erases what they told you.

Before preparing emails, we combine enquiries from the CRM, website and portals. We check permission to write, remove duplicates and retain neighbourhood, property, language and last conversation when those details were supplied. Where they are missing, a short question is more useful than invented preferences. A buyer who now considers la Nova Esquerra too can tell us; proximity alone does not decide it for them.

Each email then responds to a recognisable need: a new listing for an available home, an update about a requested viewing or an explanation of how you handle a building sale with the owner's permission. If the database includes international contacts, the message and listing must use a language they understand. To keep the link pointed at current homes, we coordinate the database with your property website.

1/4 Contact base · lists

Separate neighbourhood, interest and permission first

We do not mix an owner requesting a valuation with someone looking to buy. We combine repeated contacts and note whether they asked for the Dreta, Sant Antoni or another area. We write within the permissions you hold and do not assign a language someone never stated.

2/4 Newsletter · your market

A bulletin with one home and a reason to open it

You can explain a newly listed building or an authorised neighbourhood sale. The photograph and text say what the home offers, whom it may suit and how to request a viewing. We avoid filling the email with Barcelona flats the recipient did not ask for.

3/4 Automatic alerts · buyers

The new property reaches the person awaiting it

When a Sagrada Família flat enters your portfolio, we match it with people who stated that area and compatible requirements. We check availability before sending. The buyer opens its exact listing and replies from the email if they wish to see it.

4/4 Reactivating contacts

An older contact returns with context

If someone asked about l'Antiga Esquerra months ago, we write to update their search or show a relevant home. The agent sees what they first wanted. If they no longer search or want messages, we respect that and update the list.

The Eixample by neighbourhood

A useful alert remembers what each person sought

The official neighbourhood name stops one listing being sent to everybody:

  • El Fort PiencA person seeking a family home receives room and layout details of an available property there. If their search changed, the email lets them update it.
  • La Sagrada FamíliaThe alert identifies the home and its residential purpose. We do not mix a flat enquiry with accommodation lists or visits to the landmark.
  • La Dreta de l'EixampleIf the person valued original features, the listing explains which ones this building retains. English details go out only if your team can continue in that language.
  • L'Antiga Esquerra de l'EixampleBuyers and owners are not one list. The latter needs to know how you prepare a sale and request a valuation, not receive every new listing.
  • La Nova Esquerra de l'EixampleA home here is offered to someone who requested this area or agreed to widen their search. Proximity to l'Antiga Esquerra does not mean consent for every alert.
  • Sant AntoniAn email about a specific flat includes layout and a link to its listing. Someone who left details for another reason can say what they seek now before more alerts arrive.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Barcelona10 districts

  • Horta-Guinardó
  • Nou Barris

Other services in the Eixample, Barcelona9 services

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Frequently asked questions about email marketing in the Eixample, Barcelona

  • Only to those with compatible interests and permission to be emailed. If you do not know whether someone would consider the Dreta, you can ask rather than add them to a general list.

  • It is better to separate them. An owner weighing a sale needs to know how you value a home; a buyer wants to check an available property. Mixing the two makes both messages less useful.

  • See what they sought and send a short question to confirm whether that still applies. If you have a suitable flat, show its current facts. If they have stopped looking, update the database.

  • Yes, if they stated that preference and your team can reply. The email links to a listing in the same language. An English subject leading to a Spanish-only page breaks the conversation.

  • Your team and website listing should share the property status. Before an automatic alert we check it and stop the send if the home is reserved. Nobody should request an impossible viewing because of an outdated email.

  • Who replied, which home they asked about and whether the agent booked a viewing. Opens help assess the subject line, but value to the agency comes from real conversations and appointments.

The Landing Agency team in the Barcelona office

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