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Meta Ads for real estate agencies

Real estate Meta Ads agency in Extremadura

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Extremadura the audience for an ad wears out quickly, so each ad has to reach someone who can write to you

Few big cities and many villages: if you show the same home to everyone, they tire of it before they decide. We choose who sees each property and each valuation, on Instagram and Facebook, and tell you how many contacts have ended in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Two provinces, one audience

Owners in Extremadura do not look for an agency until the last day, but they open Instagram every morning

Someone thinking of selling the village house or the flat in the capital has gone months without calling anyone. What they do is watch what is happening in their area: who is selling, who they have sold to, which agency shows up in their neighbourhood. With Instagram and Facebook ads you make sure that, when they decide, your name already rings a bell.

Here the audience needs tight tuning. Badajoz, Cáceres and Mérida are advertised with a radius of their own; villages are grouped by district, so as not to split an audience that is already small. And owners who live elsewhere and keep the house are worked separately, with a valuation message. We explain it in winning property owners. This is how the account is shared out in each province:

  • Around Badajoz and MéridaTwo cities a short hop apart: we make sure the same neighbour does not see the same ad ten times.
  • North of CáceresPlasencia, the Jerte and La Vera: ads with the home and the landscape, for whoever looks from another city.
  • South of BadajozZafra, Almendralejo and their villages: valuation for the owner and homes for the buyer from the district.
1/4 Your database and your website

Your contact list, in front of people who already know you

We start from your clients, from people who asked about a home and from those who have visited your website: we show them your properties and your sales so that they come back. And across the rest of the region Meta learns from the contacts that end in a viewing to show your ads to the people who most resemble them.

2/4 Placements · Feed, Stories and Reels

The budget goes where the owner writes

Your ads run in the Feed, in Stories and in Reels, and the split is adjusted with the data. If in Cáceres people write from Stories and in Badajoz from the Feed, the money moves. Every week we review it and tell you where the messages have come from.

3/4 Creative testing

Three ads compete: the estate, the old town and the flat

A photo of an estate with dehesa, a video of a stately house and a carousel of a flat run at once, with the same audience and the same money. With the first data we see which one makes the owner write. That one stays; the others are switched off and next month a new one is tried.

4/4 Pixel and Conversions API

From the ad to your diary, with every step noted

Each contact enters your CRM at once, and every step they take (call, appointment, viewing) goes back to Meta. So it learns what kind of person ends up viewing a home in Extremadura and looks for more like them, and not only for whoever fills in a form and vanishes.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Meta Ads in Extremadura

  • You can reach people in other cities where a home of origin is looked at from afar, with a valuation ad that talks about their village. We test it with a small campaign in the cities where contacts already reach you and widen it only if viewings come.

  • It works if villages are grouped. One ad per district, with the village names inside, reaches far more people than one per village and does not tire as fast. If a village gives no messages, its budget is taken away.

  • It depends on what you lack today. If you have homes and lack buyers, you advertise the homes. If you lack homes to sell, you advertise the valuation. Often both are done, with money and message kept separate.

  • Google reaches people who are already searching, and Meta those who are not yet thinking of selling. If you want quick calls you start with Google Ads; if you want the owner to know you before deciding, Meta. Combining them is the usual choice.

  • The first messages usually arrive as soon as the ads pass the platform's review and begin to show. What takes time is seeing which ad brings viewings and not just messages, because a few weeks of data have to go by.

  • Good photos and video of the homes, the list of your contacts if you want to use it, and access to your CRM and your Meta page. If you have no video of an estate, we tell you what to film and how.

The Landing Agency team in the Barcelona office

Let the next property owner
know you before calling anyone

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