Skip to content
Check my website
Check my site
Real estate marketing blog

Real estate marketing,
explained without jargon

Google, AI, content and brand for a luxury real estate agency, explained by the team that has already worked on them with more than 80 real estate agencies.

Featured articleSEO

Local real estate SEO: how to stand out in your city

Having good properties and a polished website doesn't guarantee people will find you. Local SEO puts your agency on Google Maps when someone searches in your area.

Lluís Jiménez · 7 min read
Read the article

Three topics, one question

How a luxury real estate agency gets found, chosen and called.

Who writes for the blog

People from the Landing Agency team who do this work every day for luxury real estate agencies. Every article carries their byline and profile.

All articles

SEO

Real estate link building

Getting other important websites to talk about your real estate agency and link to it: that's how Google recognises it as an authority and moves it up the search results.

Irantzu Dondiz · 6 min read
SEO

How to set up Google Search Console

Google Search Console is the foundation of any SEO strategy. Here's how to set it up properly, step by step.

Javier García · 6 min read

31 articles

Frequently asked questions

  • About how a luxury real estate agency gets found, chosen and called. We've organised it into three topics: SEO, for showing up on Google, on the map for your area and in AI answers; content, for knowing what to publish on your website, on social media and by email; and real estate branding, for the brand that makes owners choose you.

  • The Landing Agency team who do this work every day for luxury real estate agencies: Lluís Jiménez, who heads up SEO; Irantzu Dondiz, SEO consultant; and Javier García, in technical SEO. Every article carries the author's byline and links to their profile, with their background and all their articles, and you can meet everyone else on the team page. When we talk about a client, it's with their permission and with the data from their case, as in our case studies.

  • The one that starts with your problem, not with the channel. If you're short of homes to sell, the first step is to reach owners before another agency does: we cover it in how to win luxury property listings. If your buyer comes from abroad, you need to speak to them in their language and in their country. If you want people in your area to think of you first, start with local SEO and your Google listing. The channels come later.

  • By knowing where you stand: how Google finds you in your area today, whether AI mentions you and what a client sees when they land on your website. That's what the free website check tells you, with the full report in under 24 hours. With that, you'll know which articles on this blog to read first and what's best left to a team.

What these articles explain,
done for your real estate agency

If you'd rather we did it for you, start with what worries you most today.

  • Win property owners

    So the owner of the house calls you before signing with anyone else.

  • Win international clients

    We reach the overseas buyer, in their language and in their country.

  • The go-to agency in your area

    Be the go-to real estate agency in your area.

Or go straight to a service

The Landing Agency team in the Barcelona office

Put your website to the test
and see where you lose clients

Check my website