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Case study · Grandiora

Where one property owner
used to call,
a year later five were calling

They knew how to sell. What they lacked were luxury homes to sell in Barcelona and the Maresme. This is what changed in 2025.

0:00 / 16:49
How we won 12 exclusive listings worth €700,000 in one month at €385 eachThe case, told on video (in Spanish) · 16:49 min
Client
GrandioraLuxury real estate agency
Area
Barcelona and the MaresmeHigh-end sales and rentals
Result
×5property-owner enquiries in 12 months
The solution
Win property ownersAds and content for the luxury property owner

See how it was done

01 The problem

They knew how to sell. What was missing were homes.

Grandiora handles high-end properties and rentals in Barcelona and the Maresme. Their team knows how to sell; the bottleneck came earlier, in the portfolio. With no homes to show there are no buyers calling and no deals to close.

Every property owner who signs with another agency is a deal you can no longer close.

And the owner of a luxury home usually calls the agency they already know when they decide to sell.

02 The solution

Speak to the owner of the house, not to the buyer

  1. Ads for the property owner. Designed for people who have a luxury home to sell or rent in Barcelona and the Maresme, not for people looking to buy.
  2. Content the luxury owner actually looks at. On the channels they use, so that when they decide to sell they already know who to call.
  3. Get there before the other agency. Everything points to the same moment: the owner calling Grandiora before signing with anyone.

And they call Grandiora before signing with another agency.

Ad to the owner Content about their area Property owner Grandiora Another agency
Illustration of the journey: first the ad, then the content and, at the end, the call.
0:00 / 11:44
What happens to each owner after the formThe case, told on video (in Spanish) · 11:44 min
03 The results

Five times more property owners in twelve months

In 2025, the property-owner enquiries reaching Grandiora multiplied by five. More owners means more homes in the portfolio, and more homes in the portfolio means more deals: they already knew how to sell.

Five times more property-owner enquiries in twelve months.

And at your agency

What are five times more property owners worth?

It is the question an owner asks, not a technician. Enter your figures: how many property owners call you today, how many end up signing with you and what each deal leaves you.

Property owners who call you today, per month
4
Out of every 10, sign with you
2
Average commission per deal
9.000 €
Five times more property owners would be worth 345.600 € a year

Simple arithmetic with your figures, not a promise of results.

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Questions about this case

  • The owner of a home who writes or calls because they are considering selling or renting with Grandiora. That is what multiplied by five: property owners, not visits or clicks.

  • Twelve months, during 2025: that is the period over which the ×5 was measured. Winning property owners is not immediate, because the owner of a luxury home does not decide to sell overnight: first they have to know you and, when they decide, they call the agency they already know. That is why the ads and the content work for months before the call.

  • Yes. At Grandiora the work covers both: high-end properties and rentals in Barcelona and the Maresme.

  • The method is the same: ads and content for the owner of the house, designed so they call you before signing with another agency. What changes from one area to another are the owners, the channels they use and the competition. That is why we start with the check of your website: within 24 hours you know where you are losing property owners.

  • Ads designed for the owner of a luxury home in Barcelona and the Maresme, not for the buyer. On Google Ads, for people searching how much their house is worth or how to sell it; on Facebook Ads, so they get to know the agency before looking for one. Then email marketing keeps the contact going until they decide and sign.

  • Not necessarily. What multiplied by five in 2025 were the property-owner enquiries reaching Grandiora. How many end up signing depends on the area and on how each sales team works, and that is down to the agency. That is why the calculator on this page asks for your own signing rate and does not use Grandiora's.

  • Because we only publish what we can show with its source, and at Grandiora that is the 2025 figure: five times more property-owner enquiries in twelve months. What happens afterwards inside the agency, how many sole agency agreements it signs and how much it bills, is their information and we do not publish it.

The Landing Agency team in the Barcelona office

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