Does a luxury owner really respond to a social media ad?

Not to just any ad. Not to “we'll sell your home” or “free valuation”. They respond when the ad speaks to them and their home. That is how the 13 listings of May and June 2026 came in, with ads on Instagram and the rest of Meta 's platforms.

Doesn't stating the price in the ad scare people off?

It scares most people off, and that is why it works. Anyone below €500,000 doesn't write, and those who fit feel spoken to. In the same campaign, with the same budget, the agency-focused message brought enquiries at €102 and the owner-focused one at €25: four times better.

Were all the enquiries genuine owners?

Not all. In June, 6 out of every 10 were verified owners, in the target price range and with a real intention to sell. The 144 enquiries over the two months led to 26 confirmed viewings and 13 listings.

How long does a winning ad last?

Not long. The best ad in the case brought 29 enquiries at €26 in its first two weeks; by the fourth, without touching anything, it was at €66, because the audience it reached in Valencia had already seen it. That is why six new scripts are prepared every 15 days.

What does my team have to contribute?

Two things. The agent fills in each enquiry's record, one by one: without that the ads don't learn and the system performs at half strength. And someone from the team gets in front of the camera every two weeks.

Were only homes over a million won?

No. There are ground-floor holiday properties at €1.5M, a citrus estate and a masia, but also €200,000 city flats. The average price of what was won was €663,000. The ads win the real market of a city, not a fantasy catalogue.

Would it work to win property owners in my area?

The method is the same: state the price, talk about the benefit for the owner and always have the next ad ready. What changes from one area to another is the price range and what each owner is looking for. That is why we start by checking your website: that is where you see where you are losing owners. You have the details in Win property owners.

Case study · Person Inmobiliaria

Thirteen luxury listings
won in two months

A luxury estate agency in Valencia needed property owners, not more ads. In May and June 2026 it won thirteen homes with social media ads.

13 luxury listings in 60 days at €437 eachThe case, told on video (in Spanish) · 5:33 min

Client: Person InmobiliariaLuxury real estate agency
Area: ValenciaLuxury sales, country estates and city flats
Result: 13listings won in two months, at €437 each
The solution: Win property ownersSocial media ads that state the price

See how it was done

01 The problem

The owner of a luxury home doesn't fill in forms

That is what almost everyone thinks. And it is half true: the luxury owner doesn't respond to “we'll sell your home” or “free valuation” ads. They scroll past, because those ads talk about the agency and not about them.

If your ad doesn't speak to them when they see it, the home ends up in another agency's portfolio.

But that owner doesn't search Google for an agency on just any day. The children leave home, an inheritance or a relocation comes along, and the decision matures over months. Meanwhile they are where we all are: on the sofa, on their phone.

02 The solution

State the price in the first three seconds

The price comes first. The ad opens with “if your home is worth more than €500,000”. Anyone below that range doesn't write, and your agent doesn't waste a minute on them.
What matters to the owner. Straight after, the benefit for them: international buyers with cash looking for exactly that kind of home in Valencia.
The ads learn from your team. Every enquiry goes into a record that the agent checks, and that check goes back to the ads so they look for similar owners.
There is always a replacement ad. Every 15 days six new scripts are prepared. When an ad wears out, the next one is already filmed.

03 The results

Thirteen listings in two months, at €437 each

Between May and June 2026, €5,684 was invested. 144 enquiries came in, there were 26 confirmed viewings with owners and 13 listings were signed: six ground-floor holiday properties at €1.5M, a €1,450,000 citrus estate, a 20-hectare masia at €1M. More than €7.9M in the portfolio with a declared price, when a listing through the usual channels costs thousands of euros.

Not everything shines, and we show it anyway: the portfolio also includes €200,000 city flats, because the ads win the real market of a city. And it works because the team does its part: it fills in each enquiry's record and gets in front of the camera every two weeks.

13listings won in two months
437 €what each listing cost
663.000 €average price of each home won

And at your agency

What are thirteen more listings worth?

Enter your figures: how many out of every ten homes won you end up selling and what each deal leaves you on average.

Out of every 10 listings, you sell

5

Average commission per deal

18.000 €

Thirteen listings would be worth 117.000 € in two months

Simple arithmetic with your figures, not a promise of results.

Short of homes to sell?

We always start the same way: we check your website and tell you where you are losing property owners and buyers. No cost and no commitment.

The solution and its services3 pages

Win property ownersThe solution: the owner calls you Instagram AdsThey see you on their phone and state their price Meta AdsAds that learn from your team

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Questions about this case

Not to just any ad. Not to “we'll sell your home” or “free valuation”. They respond when the ad speaks to them and their home. That is how the 13 listings of May and June 2026 came in, with ads on Instagram and the rest of Meta's platforms.
It scares most people off, and that is why it works. Anyone below €500,000 doesn't write, and those who fit feel spoken to. In the same campaign, with the same budget, the agency-focused message brought enquiries at €102 and the owner-focused one at €25: four times better.
Not all. In June, 6 out of every 10 were verified owners, in the target price range and with a real intention to sell. The 144 enquiries over the two months led to 26 confirmed viewings and 13 listings.
Not long. The best ad in the case brought 29 enquiries at €26 in its first two weeks; by the fourth, without touching anything, it was at €66, because the audience it reached in Valencia had already seen it. That is why six new scripts are prepared every 15 days.
Two things. The agent fills in each enquiry's record, one by one: without that the ads don't learn and the system performs at half strength. And someone from the team gets in front of the camera every two weeks.
No. There are ground-floor holiday properties at €1.5M, a citrus estate and a masia, but also €200,000 city flats. The average price of what was won was €663,000. The ads win the real market of a city, not a fantasy catalogue.
The method is the same: state the price, talk about the benefit for the owner and always have the next ad ready. What changes from one area to another is the price range and what each owner is looking for. That is why we start by checking your website: that is where you see where you are losing owners. You have the details in Win property owners.