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Agency for Instagram Ads for real estate agencies

Your properties, in the Instagram feed
of people thinking of buying or selling

Put your website to the test

Free · no sign-up · instant

Free · no sign-up · instant result

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Posting is not enough: every house has to reach the people who can buy it

Almost every agency posts its properties on Instagram. Very few manage to get them seen by anyone who does not already follow them. We prepare the ads for each house, choose who they are shown to and tell you which messages and viewings each one brought.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

1/4 Reels · vertical video

Let them walk through the house without leaving the sofa

Each property, in a short vertical video: the façade, the entrance, the living room and the views, in the order you would show them on a viewing. It is advertised to people looking at property in your area, even if they do not follow you yet.

2/4 Stories · link to the listing

From the story to the house listing, in one tap

Short stories with the property and a button to see it in full. Anyone who taps “See the house” lands on the listing on your website, with the photos, the price and your phone number, not on a profile where they have to hunt for it.

3/4 Carousel · one house, several photos

The whole house in a single post

Façade, living room, views and, at the end, the price and the area. Anyone who swipes to the last photo already knows whether the house fits what they are looking for, and anyone who writes to you does so knowing what it costs.

4/4 Direct messages

Anyone who writes on Instagram gets an instant reply

Many buyers do not call: they write. Together with you we prepare the replies to what they always ask (whether it is still available, when it can be seen, what the running costs are) so that you reply within a minute, before they ask another agency.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Instagram Ads

  • Vertical video (Reels) walking through each property, stories with a direct link to the listing, carousels with the price and instant replies to direct messages. At Landing Agency we show them to people looking at property in your area who do not follow you yet, and we measure the messages and viewings each house brings.

  • Instagram does not sell the house: it gets it seen by people who were not looking for it on a portal. A property with good photos shows very well on a phone, and every ad leads to something specific: the listing on your website, a message or a call.

  • Instagram ads are created and paid for in Meta, the same platform as Facebook ads. On this page we talk about what is done with Instagram in mind: vertical video, stories and property carousels. If Facebook interests you too, we plan it all together under Meta Ads.

  • Each one does a job. The Reel, a short vertical video, lets people who do not follow you yet discover the house. The story leads to the listing on your website in one tap. The carousel shows the whole house in a single post and ends with the price and the area. They are usually combined, and the data says which brings more messages and viewings for each property.

  • Like a viewing, but short: from the façade to the views, in the same order you would walk through the house with the buyer. The best goes first, because that is when people decide whether to keep watching. With subtitles, because many watch without sound, and with the area made very clear.

  • No. The ads are shown to people who do not follow you yet. It helps to keep the account tidy, because many look at it before writing to you, but you do not need a large community to start.

  • We start from the photos and videos you already have of each property. If material is missing, we tell you what to film and how, so the house looks good in vertical format.

  • That is respected. A house can be advertised without the address or photos that allow it to be recognised, only with the area and what makes it unique, and anyone interested asks your team for the details. And some houses are not advertised at all: instead we show how you sell, with the properties you have already sold. You decide it with the owner before publishing anything.

  • It depends on how many properties you want to advertise, the area and who you want to reach. Before proposing a budget we tell you how much it makes sense to start with and what you can expect from it.

  • We measure what matters: messages, calls, visits to the listing and viewings of the house. Likes do not count in the report. If an ad only brings the curious, it gets changed.

  • To give a post a push, yes. To sell houses it falls short: “Boost” starts from a post that already exists and offers few settings. From Meta's ads manager, several ads are tested at once with the same money, the budget is split between houses and, with the pixel, what happens afterwards on your website is measured: who opens the listing and who requests a viewing.

  • Yes, with a different approach: instead of showing a house, we show how you sell, with the properties you have already sold and how you presented them. That way, the neighbour in your area thinking of selling already knows you when they decide.

  • Yes, although it performs better with company: it shares data with the website, SEO and Google Ads. It is one of the pieces of our international clients solution. The report from your website check will tell you whether, in your case, it is worth starting with Instagram.

The Landing Agency team in the Barcelona office

Let your houses be seen
as they deserve

Check my website