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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in Catalonia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A Catalan home is looked at on Instagram before anyone calls: the reel decides whether they visit

From a penthouse in Barcelona to a farmhouse in the Empordà, every home asks for its own format. We prepare the ad for each property, choose who sees it, in Catalan, Spanish or English, and tell you which messages and viewings it has brought.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

Catalonia in the feed

From the sea to the interior, each home asks for its own format and its own audience

A Catalan home is shown in very different ways depending on where it is. The flat in Barcelona sells on the neighbourhood, the light and how close everything is. The house on the coast, on the view and on what life there is like in August and in February. The farmhouse or village house, on the land and the quiet. Instagram lets you tell all that in pictures, but only if the ad reaches someone who can buy.

Posting is not enough, least of all where many agencies are doing it, as in Barcelona and on the coast. With ads, the home reaches people who look at property even if they do not follow you, and your team receives the message in Catalan, Spanish or English. And if what you want is homes to sell, our solution for winning property owners explains how to reach them before they decide.

Barcelona 68 towns Reels of flats and houses with the neighbourhood as the star: the morning light, the street, the market, the train stop. They are shown to people looking at property in your part of Barcelona or the Vallès, even if they do not follow you yet. Girona 11 towns The stone house, the cove, the terrace at sunset, in a carousel you swipe through. Shown to buyers from other countries, with the price and the village on the last photo, and messages that arrive in their language. Lleida 4 towns In Lleida and its district, a story with a link to the listing reaches people browsing property close to home. “See the home” takes them to your website, with photos, price and phone number, not to your profile. Tarragona 13 towns Tarragona and Reus for those who live there all year round, and the coast for those who holiday there. One reel for each, and replies prepared for what they always ask: whether it is still available, when it can be seen. Maresme 10 towns The reel of the house with views and a garden for the family thinking of leaving Barcelona: the street, the walk to the beach, the living room. Ten municipalities, one ad carrying the name of each. Garraf 4 towns Four municipalities with a strong image, where the ad has to do more than look pretty: whoever swipes to the end must know the area and the price. One carousel per home, in Catalan, Spanish and English. Costa Brava 6 towns A long reel for the luxury home with sea views and a short story for the village house. For the buyer who looks from far away, the video does the viewing and the direct message books the real one. Costa Dorada 8 towns Eight municipalities with a beach and flats a step from the seafront. Short reels of an apartment and a terraced house, for people looking at property there, whether to live in or to holiday in.
1/4 Reels · vertical video

One reel per home, and each starts with what that home sells

In a coastal home the reel opens with the sea view. In a Barcelona flat, with the street and the morning light. In a farmhouse, with the drive and the land. The ads reach people looking at property in that area, even if they do not follow you, and the video has subtitles because many people watch without sound.

2/4 Stories · link to the listing

A story with a button that takes them to the listing, in the client's language

The story shows the home and the “See the home” button opens the listing on your website with the photos, the price and your phone number. It opens in Catalan if the person seeing it reads Catalan, and in English or French if it is a buyer from abroad, as long as your website has that version. Nobody has to look for the home on your profile.

3/4 Carousel · one house, several photos

A carousel that ends with the price and the village

First photo: the façade or the view. Then the living room, the kitchen, the garden and, at the end, the price and the municipality. Whoever reaches the last photo already knows whether it fits, so whoever writes to you does so with the price in mind. The order of the photos changes with what the person looking is after.

4/4 Direct messages

Whoever sends a direct message gets a reply in the language they wrote in

Many Catalan buyers and buyers from abroad do not call: they write. We prepare with you the replies to what they always ask (whether it is still available, when it can be seen, what the costs are), in Catalan, Spanish and English. That way you answer in a minute, before they ask another agency, and the message is logged with the home they asked about.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Instagram Ads agency in the province of Barcelona68 towns

Maresme10 towns Garraf4 towns
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Other services in Catalonia9 services

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Frequently asked questions about Instagram Ads in Catalonia

  • For the coastal house, a long reel with the view and the surroundings and a carousel with the price. For the Barcelona flat, a short reel with the neighbourhood and a story linking to the listing. We test both ideas with the same home and keep the one that brings messages.

  • There is no need. Each ad carries subtitles in the language of the audience it is shown to: Catalan in a local campaign, English for the buyer from abroad. The same home can have two versions, with the same video and different text.

  • Yes, if the video shows what is being sold: the land, the surroundings, the drive. It is advertised to people looking for property in the district and to people who live in Barcelona and are thinking of a house outside the city. The result is measured in messages and viewings, not “likes”.

  • Yes. It is advertised without the address and without the owner's name, with photos that do not show the street or the number, and whoever wants to know more writes by direct message. What is shown and what is not is agreed with the owner beforehand.

  • Your team, with the replies already prepared for what people always ask, so it takes a minute. If you want someone to answer at night too, an assistant can do it in the client's language and pass to a person whatever it does not know: it is another of our services.

  • If your home competes for that buyer, yes. Corredor Mató, an agency in Begur and Tamariu, receives 3 in every 10 of its Google clicks from outside Spain: that buyer looks from far away, and a reel or a carousel shows the home before they plan the trip.

The Landing Agency team in the Barcelona office

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