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Google Ads for real estate agencies

Real estate Google Ads agency in Catalonia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Catalonia is not advertised in one single way, and money is lost by treating it as one

Barcelona, the coast and the interior have different buyers, competitors and languages. One campaign for the whole of Catalonia pays for clicks from the merely curious. We build one campaign per market, watch it every week and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Catalonia, market by market

Three ways of advertising within the same territory

In the Barcelona metropolitan area many agencies bid on the same searches, and whoever fine-tunes by neighbourhood wins. On the coasts of Girona and Tarragona many buyers search from abroad, in English and other languages, and decide slowly. In the inland market towns there are usually fewer agencies advertising: a little money, well aimed, reaches whoever is searching.

In addition, in Catalonia people search in Spanish, Catalan and English, and the same home is written three different ways. That is why each campaign carries ads in the language of the person searching and a landing page in that language. The owner who asks what their home is worth always goes into a separate campaign: we explain it in our solution to win property owners.

Barcelona 68 towns Sixty-eight towns across Barcelona city, the Vallès, the Baix Llobregat and the coast: the market with the most advertisers, where you fine-tune by neighbourhood and by language. Girona 11 towns Eleven towns and a coast that buys from abroad: ads in several languages and landing pages that speak like the buyer. Lleida 4 towns Four inland towns with little competition in ads: small campaigns that reach the buyer and the owner in the town. Tarragona 13 towns Thirteen towns between Tarragona, Reus and the coast: local buyers and second-home buyers in the same province, with separate campaigns. Maresme 10 towns Families leaving Barcelona and looking for sea views a train ride away: searches by town and valuations for the owner who is selling. Garraf 4 towns International buyers and families from Barcelona across four towns: the budget is split between them and holiday lets are excluded. Costa Brava 6 towns Luxury second homes with lots of searches from outside Spain: ads in several languages and follow-up over weeks. Costa Dorada 8 towns Holiday-home tourism mixed with the local market: two separate campaigns so the tourist's click does not eat the buyer's budget.
1/4 Google Search · keywords

Every Catalan market has its own words, and each one its own budget

We split searches by market: neighbourhood in the Barcelona area, town and type of home on the coast, market town in the interior. We leave out what does not buy (holiday lets, jobs, portals) and the money goes where someone decides, not where there are more searches.

2/4 Valuation campaigns

The Catalan owner who asks what their home is worth, in their own language

Someone thinking of selling types “flat valuation” or “quant val el meu pis” depending on how they speak. Your valuation ad appears in the language they searched in, they request it in a minute and the alert reaches your phone. It is the campaign that brings homes to sell, not just buyers.

3/4 Remarketing · YouTube and Display

The buyer who viewed on the coast and went home without calling

In Girona and Tarragona many buyers compare from abroad and take a while to decide. We remind them of the home they viewed on your site wherever they are: on YouTube, in Gmail or on the sites they read in their language, and only while they are still deciding.

4/4 Measurement and conversions

You know what a call costs you in every corner of Catalonia

We track every call and every form and match them with your viewings and your sales. So you can see whether the Barcelona area, the coast or an inland town pays off best, and each month we move the budget towards the market that brings clients.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in the province of Barcelona68 towns

Maresme10 towns Garraf4 towns
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Other services in Catalonia9 services

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Frequently asked questions about Google Ads in Catalonia

  • One per area. The buyer in Barcelona, the one on the Costa Brava and the one in a Lleida town search differently, in another language and in a different hurry. Put them together and the cheapest search eats the money of the one that brought the call. We start with the market where you already close the most deals and add the others with campaigns of their own.

  • The language of the person searching. Some home searches are in Catalan, others in Spanish and, on the coasts, many in English. Each language gets its own ads and a landing page written for it; if the click lands on a site in another language, you pay for it and the visitor leaves. We explain it in our solution for international clients.

  • Yes, and often with less money. Where few agencies advertise, a small, well-aimed campaign appears at the top for whoever searches in the district. Before proposing a budget we look at what is paid per click in your town today.

  • Not by population, but by what each call costs and how many end in a sale. We start with a cautious split, measure the first weeks and move the money to the market that performs. You will see it in your report, market by market.

  • Yes. Grandiora, a luxury agency in Barcelona and the Maresme, received five times more owner enquiries in 12 months in 2025, with ads and content designed for the luxury owner. It is the kind of campaign we keep apart from the sales one.

  • Holiday lets, rooms, jobs and any search that includes a portal's name. On the coast they weigh a lot because there is tourism all year round and, if they are not excluded from day one, they use up budget without bringing a single buyer call.

The Landing Agency team in the Barcelona office

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