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Google Ads for real estate agencies

Real estate Google Ads agency on the Costa Brava

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the Costa Brava much of what people search for is holiday: your ads have to find the ones who buy

Cove, campsite, hotel, excursion or house: on Google they are typed next to the same town name. We choose the searches of people who buy or sell, write them in the language of whoever is searching and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

What you pay for and what we leave out

Six seaside municipalities where every buying search has a holiday twin

Someone who types “apartment in Roses” may be booking a week or may want to stay for good. That is why a campaign that bids on the town's name alone brings many clicks and few calls. We start by shutting out what does not buy: seasonal lets, hotels, campsites, restaurants, webcams, tomorrow's weather and the town festivals.

What we do pay for are searches with a clear intention: a villa with views, a house near the cove, a flat to live in all year round, and the owner who wants to know what their house is worth, which goes into a separate campaign and is the gateway to winning property owners. The budget is not split equally among the six: it moves towards the one that brings calls. This is how each one is set up:

Lloret de Mar Girona A very well-known name, and one heavily mixed with leisure: hotel, nightclub, excursion. A long list of excluded words and campaigns by area, such as Fenals or Canyelles, so that the click comes from someone thinking of buying. Blanes Girona Here people search for a home to live in, with a train to Barcelona. One ad for whoever leaves the city and another for whoever wants a second home, and out go the searches for beach, harbour or botanical garden. Palafrugell Girona Calella, Llafranc and Tamariu are three different searches. One campaign per village with villa and house with views, and a small one for the town of Palafrugell, where buyers live in the district. Sant Feliu de Guíxols Girona A city with a harbour and life all year round. We pay for flats to live in and houses by the sea, and rule out festival, beach and boat-trip searches. Roses Girona An ad and a page in French for whoever looks at homes near the border, and another in English for the rest. We pay for area searches (Santa Margarida, the Almadrava) and leave holiday searches out. Palamós Girona Harbour and urban beach. We pay for searches for an apartment with harbour views and for a house near La Fosca, with a tight budget and a phone alert when an owner asks for a valuation.
1/4 Google Search · keywords

Buying searches and holiday searches are typed almost the same: we keep them apart

Every week we open the real searches that triggered your ads. Whatever sounds like a campsite, a hotel, an excursion or a house “by the week” goes onto the list of exclusions; whatever names a town with villa, house with views or flat to live in is reinforced. As the weeks pass, the money stops going to the merely curious.

2/4 Valuation campaigns

The owner of a house closed almost all year also searches for what it is worth

Many houses on the coast are used for a few weeks and their owner lives in Barcelona, in Lyon or in Amsterdam. When they decide to sell, they search Google, in their language, for what it is worth. Your valuation ad comes up, they ask for the figure in a minute and the alert reaches your phone before they write to another agency.

3/4 Remarketing · YouTube and Display

Whoever looked at a house in summer decides in winter: let them see it in the meantime

Someone who views a property on holiday goes back to their city and decides calmly. During those months, on YouTube, in Gmail and on the websites they read, they run into the house they looked at on yours and not another agency's. When they finally decide, your phone number is already in their hands.

4/4 Measurement and conversions

Every call, by municipality and by language

We track calls, WhatsApp messages and forms coming from the ads and match them with your viewings and your deals. Within a few weeks you know which municipality pays for its calls and which one only gives you clicks, and in which language you close more viewings.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Banyoles
  • Blanes
  • Figueres
  • Girona
  • Lloret de Mar
  • Olot
  • Palafrugell
  • Palamós
  • Roses
  • Salt
  • Sant Feliu de Guíxols

Frequently asked questions about Google Ads on the Costa Brava

  • “Campsite” is added to the excluded words and the list of that week's searches is reviewed, where similar ones usually appear: bungalow, pitch, hotel with a pool. Each one that appears is excluded and stops spending.

  • Almost always by town and village: “house in Tamariu” signals a far clearer intention than “Costa Brava”, which is typed by people thinking of a holiday. The broad word is tested with little money and watched more closely.

  • With few deals, what matters is that each call comes from a buyer or an owner, not that there are many. A small campaign, with the most specific searches and watched every week, makes more sense than a large, broad one. Closing is still up to you, at the viewing.

  • We start with the form, WhatsApp and email in that language, and leave the phone for when someone can answer. A voice or chat assistant can also pick up the call and log it, so that the client does not wait for you to open.

  • Yes, and you can see it with Corredor Mató, an agency in Begur and Tamariu where 3 in every 10 Google clicks come from outside Spain. The ads cover what SEO has not reached yet while it grows.

  • A listing per house that opens quickly on a phone, a short phone number and form, and a page to ask for a valuation. If any of that fails, the click is paid for anyway and the call does not arrive, so we check it before switching the ads on.

The Landing Agency team in the Barcelona office

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