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Google Ads for real estate agencies

Real estate Google Ads agency in the province of Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In the province of Barcelona every word is bid on: choose the ones that bring clients

Portals, big networks and neighbourhood agencies advertise on the same searches. That is why we do not bid on “flats in Barcelona”, but on what someone who has already decided types, district by district, and we tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Barcelona by district

Sixty-eight towns and one ad account that does not treat them the same

In the province of Barcelona many agencies bid on the same words, and you pay for the price of the click. That is why we organise the account by district, and each district by what its buyer wants: replacement homes with sea views, families comparing schools, new builds, houses with gardens.

The owner who wants to sell is the other client. Their search (“what is my home worth”, “flat valuation”) goes into a campaign of its own, with its own ad and its own form, and it is the one that brings you the most homes to sell: we cover it in our solution to win property owners. This is how we divide the work:

  • Barcelona cityOne ad and one page per district: the buyer names the neighbourhood, and the owner asks for a valuation using the name of their area.
  • VallèsSant Cugat, Sabadell, Terrassa: houses with gardens and new builds. People search by area name, and it pays to keep resales apart from developments.
  • Baix LlobregatCastelldefels, Gavà, Sant Just Desvern: families comparing schools and transport. Ads that name both.
  • MaresmeMataró, El Masnou, Premià de Mar: replacement homes with sea views. A valuation campaign for the owner who sells before buying another home.
  • GarrafSitges, Vilanova i la Geltrú, Cubelles: international buyers and second homes. Ads in English and holiday lets excluded.
  • Osona, Bages, PenedèsVic, Manresa, Vilafranca del Penedès: market towns with fewer advertisers, where a small, well-aimed campaign reaches whoever is searching.
1/4 Google Search · keywords

You pay for whoever buys in your district, not for whoever browses the whole province

Each district has its own searches: neighbourhood in Barcelona, school and garden in the Vallès, sea views in the Maresme. We exclude rentals, jobs and portals from day one, and not a euro goes on a search that only brings visits.

2/4 Valuation campaigns

The owner who sells to leave Barcelona

Many homes in the province come up for sale because their owner is changing district or city. When they search “sell flat” or “property valuation”, your valuation ad appears, they request it in a minute and the alert reaches your phone before they call another agency.

3/4 Remarketing · YouTube and Display

The Barcelona buyer who looks at the Maresme for a month and decides in another

Someone leaving the city compares several districts. Every time they go back to Google, YouTube or their email they find the home they viewed on your site, and not another agency's.

4/4 Measurement and conversions

You know which district brings calls and which only brings visits

We track every call and every form by district and match them with your sales. Each month the budget rises where there are clients and falls where there are none, and you see it in what each contact costs you.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Frequently asked questions about Google Ads in the province of Barcelona

  • Several, starting with the district where you already close the most deals. That way you learn which words buy there and what each call costs, and with that data we set up the next district without splitting the money blindly.

  • Not by number of inhabitants, but by what each call costs and how many end in a sale. It can happen that the city asks for more money per click than a small district, and that district brings the same call for less. We check it with your data before deciding.

  • Yes, but it is worth stepping outside it. The Barcelona buyer who wants the Maresme searches by district, not by the address of your office. If you sell there, your campaign has to show up there.

  • Yes. Grandiora, a luxury agency in Barcelona and the Maresme, was short of homes to sell. With ads and content designed for the luxury owner, in 2025 it received five times more owner enquiries in 12 months.

  • Yes. Some people search in Catalan (“pis en venda Vic”), and their ad and their page have to be in that language. It is not about translating the ad, but about writing it for someone who searches that way.

  • Rooms, holiday lets, jobs, renovations and searches that include a portal's name. In the Barcelona area a lot of searches are not from buyers, and excluding them early is what makes the rest of the budget work.

The Landing Agency team in the Barcelona office

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