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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Barcelona, the owner who decides to sell calls the agency they already recognise

Your ads appear on Instagram and Facebook in front of owners and buyers in your area, in Spanish, Catalan or English. And we tell you which contacts ended in a viewing, district by district.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Barcelona, by audience

68 towns of more than 15,000 inhabitants and an ad that only has to reach whoever fits

In the 68 towns of more than 15,000 inhabitants in the province of Barcelona live 5,142,431 people (INE). Among them is the owner of a neighbourhood flat who has never thought of selling, the one who sells to buy in the Maresme or the Vallès, and someone who has just moved to Barcelona for work and does not yet know which area to live in. None of them is searching for you today, but all of them pass through Instagram and Facebook every day.

We start from two audiences. Your client base and people who have already visited your website see your homes and your sales. Across the rest of the province, Meta learns from every contact that ends in a viewing and looks for similar people. It is the starting point of our solution to win property owners. This is how we apply it in each destination:

Maresme 10 towns From El Masnou to Malgrat de Mar, the ad goes to the owner selling a coastal house to move elsewhere and to the Barcelona buyer who wants the sea a train ride away. One message for each, with the name of the town. Garraf 4 towns In Sitges the ad is shown by country, to reach buyers from abroad. In Vilanova i la Geltrú, Sant Pere de Ribes and Cubelles it is shown to people living in Barcelona who want the sea without going too far. Barcelona 10 districts The owner in the area where you sell sees your sales near their home, and the buyer newly arrived in the city sees your listings in their own language. It is the city where our office is, on Passeig de Gràcia. L'Hospitalet de Llobregat Barcelona A city right next to Barcelona, with owners of neighbourhood flats and buyers who compare it with the capital. One ad for the seller and another for whoever wants to live close to Barcelona. Terrassa Barcelona A big city in the Vallès Occidental with a life of its own. The ad looks for the owner who sells to change flat without leaving Terrassa and for families comparing the city with Sabadell. Badalona Barcelona Sea and metro at the gates of Barcelona. Your ads reach people living in the capital who want a beach without changing their life, and the Badalona owner who is starting to think of selling. Sabadell Barcelona A Vallès city with demand of its own. We start from your contacts and from those who already visited your website in Sabadell, and look for more people like them in the city and the villages around. Mataró Barcelona Capital of the Maresme. The ad goes to whoever sells in Mataró to buy in the same town or the next one, and to the buyer comparing Mataró with the rest of the coast. Santa Coloma de Gramenet Barcelona A city of flats next to Badalona and Barcelona. The ad shows the home and how close the metro is, and reaches the Santa Coloma owner who may not yet have asked anyone for a valuation. Sant Cugat del Vallès Barcelona Houses with gardens for families leaving Barcelona. The ads reach people living in the capital who have already looked at your Sant Cugat houses on the website, with the neighbourhood and the school in view.
  • Baix LlobregatCastelldefels, Gavà, Viladecans: families leaving the city to live with more space. We start with people who have already visited your website and add those who resemble them.
  • Vallès Occidental and OrientalCerdanyola del Vallès, Rubí, Granollers: mid-sized towns where a small, well-chosen audience is enough to start.
  • Osona and BagesVic and Manresa: owners who have lived in the same house for years. Ads in Catalan, with the valuation one tap away.
  • Alt Penedès and AnoiaVilafranca del Penedès and Igualada: houses with land and farmhouses, with a video of the surroundings for those considering leaving Barcelona.
1/4 Your database and your website

Your homes, in front of those who already know you and those who resemble them

We upload your client base and the people who have passed through your website, and show them your sales in the area. With every contact that ends in a viewing, Meta finds more similar people across the province, without us having to guess neighbourhoods.

2/4 Placements · Feed, Stories and Reels

The budget goes where owners write: Feed, Stories or Reels

The same ad appears on Instagram and Facebook, in the Feed, in Stories and in Reels. Every week we look at where the messages from Barcelona owners arrive, and the money leaves wherever it does not work.

3/4 Creative testing

A photo of the neighbourhood, a video of the house and a carousel, at once

All three run with the same audience and the same money. With the first data you can see which one moves the owner to write: the winner stays, the others are switched off and the following month another is tested, with one text in Spanish and another in Catalan.

4/4 Pixel and Conversions API

From the ad to your CRM and the viewing, each district kept apart

Every contact enters your CRM at once, tagged with the district of the house. What happens next (call, appointment, viewing) goes back to Meta, which learns which profile ends up viewing and looks for more like it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Frequently asked questions about Meta Ads in the province of Barcelona

  • Into one campaign per area, so that the message and the audience fit each one. We start where you already close the most sales and, with what we learn there, open the next.

  • Yes. Each ad is written in the language of whoever will see it, and sometimes both texts are tested with the same audience. We keep the one that brings more messages.

  • Yes: you choose countries or cities and the ad appears to buyers in those places. For the international buyer, the listing on your website has to be in their language. If it is not, that gets fixed first, as we explain in international clients.

  • Yes. Grandiora, a luxury agency in Barcelona and the Maresme, needed more homes to sell. With ads and content for the luxury owner, in 2025 it multiplied its owner enquiries by five in 12 months.

  • They complement each other. Google catches whoever is searching to sell or buy today. Meta introduces you earlier, to those who have not yet decided, and remembers you when the moment comes. We explain the search side in Google Ads for estate agents.

  • Every contact reaches your CRM with the area of the house and the ad that brought it. Each month you see how many asked for a valuation, how many viewed and how many ended in a sale in each district, and the money moves towards those that work.

The Landing Agency team in the Barcelona office

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