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Meta Ads for real estate agencies

Real estate Meta Ads agency on the Costa Dorada

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The owner of a coastal apartment lives in another city: that is where your ad has to be shown

On Instagram and Facebook you choose which city the ad appears in, not only where the home is. We reach the owner where they live and the buyer where they browse, and tell you which contacts ended in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Who the ad is shown to

Two audiences who are not on the coast: the owner who lives away and the buyer who has not come yet

In Salou, Calafell or Cambrils there are apartments belonging to families who live in another city and use them a few weeks a year. They are not looking for an agency, but they open Instagram and Facebook every day. That is where we show them your sales in the area where they holiday, a simple message and a way to ask you for a valuation. It is a route to winning homes that does not go through Google search (winning property owners tells the whole story).

We reach the buyer through what they look at: homes by the sea, videos of the promenade and the beach, visits to your website. For the one arriving from abroad, the ad appears in English or French and leads to a listing in that language; for the one coming from the Barcelona area, in Spanish or Catalan with the journey in the first line. Each municipality gets its own ad:

Tarragona Tarragona A city with a local market all year round: owners thinking of selling to move flat and buyers who stay to live. Ads near the neighbourhood of each home, with the recent sale as proof. Salou Tarragona Owners of apartments who live in another city and buyers who look at the coast from their sofa. Ads with video of the promenade and the beach, and an audience that comes from your website, not from the portal’s. Cambrils Tarragona A buyer of villas and apartments by the harbour: the ad reaches whoever looks at homes near the sea in Catalonia and whoever visited your website. A small, very carefully chosen audience. El Vendrell Tarragona Two audiences in one municipality: families from the town centre and second-home buyers in Coma-ruga. We test one ad for each and keep the one that brings messages. Calafell Tarragona Buyers from the Barcelona area looking for beach and train: the ad brings out the journey and the promenade. Owners in the area get another one, with a valuation. Vila-seca Tarragona With La Pineda close to Reus airport, the English ad reaches whoever plans from abroad. In Spanish, whoever wants an apartment to spend the summers. Torredembarra Tarragona A small market of second homes and year-round living. A campaign with a narrow audience: whoever already visited your website and people similar to your clients in the area. Cunit Tarragona The municipality closest to Barcelona on the whole coast: ads for whoever works in the capital and wants the sea, and a message for owners who already live there and are thinking of changing home.
1/4 Your database and your website

We start from your client base and from whoever already visited your website

We upload your list of buyers and owners, and whoever has already looked at your homes sees your sales again. Then Meta looks for similar people on the coast and in the cities your clients come from, and learns from every contact that ends in a viewing.

2/4 Placements · Feed, Stories and Reels

The budget goes where messages arrive, not where there is more screen

Your ads appear in the Feed, the Stories and the Reels of Instagram and Facebook. The split moves with the data: if the owners in Salou write from the Stories and those in Cunit from the Feed, the money goes where they respond. Every week we review it ourselves.

3/4 Creative testing

Three ads for the same apartment, and the one that gets people writing wins

A photo of the terrace with the sea, a video of the walk to the beach and a carousel with the floor plan go out at once, with the same audience and the same money. With the first data you see which one brings messages: that one stays, the others are switched off and the following month a different one is tested.

4/4 Pixel and Conversions API

From the ad to your CRM, and from your CRM back to Meta

Every contact reaches your CRM straight away, and the call, the appointment and the viewing that come afterwards are noted and sent to Meta. So it learns to tell apart someone who fills in a form in August from someone who ends up viewing a home, and looks for more people like the second.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Amposta
  • Calafell
  • Cambrils
  • Cunit
  • La Ràpita
  • Reus
  • Salou
  • Tarragona
  • Torredembarra
  • Tortosa
  • El Vendrell
  • Valls
  • Vila-seca

Frequently asked questions about Meta Ads on the Costa Dorada

  • By choosing the city where the ad appears, not the municipality of the apartment. We show your valuation message and your sales on the coast to people living in the areas your owners usually come from, and the response reaches your phone.

  • That of their search: English, French or whichever we see in your contacts. Each language has its own ad and listing, and is measured separately. If the buyer writing in French brings you no viewings, it is switched off without dragging the rest down.

  • For both, with different ads and audiences. To sell, a video of the apartment for whoever looks at homes by the sea; to win, your sales and a valuation for whoever may have a home to sell.

  • Yes. In summer the ad shows beach and promenade to whoever plans their season; in winter, to whoever is thinking of living here all year and to owners with the home closed up. The money moves according to how many people write in each period.

  • No. With few properties you can start from your website and your client base, and with a single good home an ad can already be tested. What we do need is for the listings to be up to date, with photos and price.

  • Google Ads is seen by whoever has already decided to search; Meta reaches whoever has not started yet. To win owners who are not looking for you, the route is Meta. For the buyer in a hurry, Google. They can be combined, but it pays to start with the one that answers your priority.

The Landing Agency team in the Barcelona office

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