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Meta Ads for real estate agencies

Real estate Meta Ads agency in the province of Tarragona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Tarragona has a seasonal coast and cities that buy all year: each needs its own rhythm of ads

We start from your client base and from whoever has already visited your website, show your homes to people like them and split the budget between Feed, Stories and Reels according to what brings messages. You keep serving clients; we tell you which ad ended in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Tarragona, between the season and the rest of the year

Two market rhythms and one owner who takes a long time to decide

On the Costa Dorada demand follows the calendar of visits: holidays, long weekends and summer, when many people look at homes on their phones from a terrace. In Tarragona and in Reus people buy and sell all year. Ads are scheduled differently for each rhythm: stronger on the coast when there are visitors, steady in the city.

And the owner, whether they have a flat in Reus or an apartment in Cunit, takes months to decide and does not look for an agency until they do. In the meantime they pass through Instagram and Facebook every day. Making sure they already know you when they decide is the basis of our solution for winning property owners. This is what we do in each destination:

Costa Dorada 8 towns Eight coastal municipalities where buyers and owners cross paths on the same screen. The selling ad goes to whoever looks at homes by the sea; the owner-winning ad, to whoever has one they hardly use. Each with its own creative. Tarragona Tarragona With 143,649 inhabitants, a city with life all year: families buying to stay and owners of flats that have been theirs for years. Ads with the Part Alta and the Serrallo for the first, and a simple valuation for the others. Reus Tarragona With 111,601 inhabitants and its own commerce, away from the beach. You reach the local buyer with flat ads and the owner with a valuation; the nearby coast comes in as a second option for whoever is hesitating. El Vendrell Tarragona With 41,133 inhabitants, many owners live in the Barcelona area. An audience built from your list and from whoever visited your website, and a beach-and-train ad for whoever looks at Coma-ruga from the city. Cambrils Tarragona With 37,042 inhabitants, the buyer who got to know it on holiday and wants to come back to live. Reels of the harbour and the house, and an ad in English for whoever is already a regular visitor. Tortosa Tarragona With 35,997 inhabitants, a more local market. Ads run in a small radius around the city and the Delta, with the owner as the protagonist: whoever has a village house they do not use. Calafell Tarragona With 32,624 inhabitants, the owner of the apartment that is used a few weeks a year. The ad speaks about their home and what they can do with it, and the message reaches your WhatsApp or your Instagram. Salou Tarragona With 31,491 inhabitants and a lot of visitors coming and going. Selling ads for whoever wants to live or invest, kept apart from the owner-winning ones, so the message to the owner is not mixed up with the buyer's. Valls Tarragona With 25,518 inhabitants, a district town with an audience of its own. A local ad with the town and its surroundings, aimed at whoever lives in the Alt Camp and wants to change home.
  • TarragonèsTarragona, Salou, Vila-seca, Torredembarra: audiences by town and ads with the beach in view.
  • Baix CampReus and Cambrils: the city for the local buyer and the coast for the one arriving from outside.
  • Baix PenedèsEl Vendrell, Calafell, Cunit: owners who live in the Barcelona area and buyers who are leaving it.
  • Alt Camp and Conca de BarberàValls and Montblanc: one local ad with houses of character, for whoever lives nearby.
  • Terres de l'EbreTortosa and Amposta: owners of village houses, with a small radius and messages in Catalan.
  • Priorat and Terra AltaFalset and Gandesa: houses among the vineyards, with videos that show the landscape.
1/4 Your database and your website

Your client list, your website and people like them

We upload your contact list and mark whoever has visited your website. We show them your homes and your sales in the area. Then Meta looks for similar people in Tarragona, in Reus or on the coast, and learns from every contact that ends in a viewing.

2/4 Placements · Feed, Stories and Reels

More money where they write and less where they only look

Your ads appear on Instagram and on Facebook, in the Feed, in Stories and in Reels. We test which placement brings the most messages in each area (on the coast it may be a video, in an inland city a photo) and move the money there. We review it every week.

3/4 Creative testing

The same house seen from three angles: the landscape, the neighbourhood or the price

For the same apartment we test one ad with the view, another with the neighbourhood and another with the price. With the first data we see what makes the owner or the buyer write: that one stays, the others are switched off and the following month we test another idea.

4/4 Pixel and Conversions API

From the ad to your CRM and to the viewing, with the town logged

Every message goes into your CRM at once, with the area and the ad it came from, and every later step (call, appointment, viewing) goes back to Meta. That way it learns which profile ends up viewing a house in Cambrils or in Reus, and you see which ads bring viewings and which only bring “likes”.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Meta Ads agency in the province of Tarragona13 towns

Costa Dorada8 towns
  • Amposta
  • Calafell
  • Cambrils
  • Cunit
  • La Ràpita
  • Reus
  • Salou
  • Tarragona
  • Torredembarra
  • Tortosa
  • El Vendrell
  • Valls
  • Vila-seca

Other services in the province of Tarragona9 services

Google AdsTarragona Instagram AdsTarragona Facebook AdsTarragona ChatGPT AdsTarragona Real estate SEO and AITarragona Artificial intelligenceTarragona Email marketingTarragona Web designTarragona Web developmentTarragona

Frequently asked questions about Meta Ads in the province of Tarragona

  • We start with a small split by area and move it towards the one that brings messages that end in a viewing. The coast may need more budget in the months with visitors and the cities a steady one: we decide it with your data, not with a rule.

  • The ad is aimed at people in that area and the message talks about a house that is hardly used: whoever has one answers and whoever does not passes by. That is why we keep that ad separate from the one that goes to the buyer.

  • Yes. The buyer in Reus looks at the nearby coast as a second option, and houses in Cambrils or Salou reach them in the same Feed where they see your other ads. We measure separately which ad brings messages in each area.

  • The ad for a house looks for a buyer for that property; the agency ad looks for the owner who is not selling yet. They are prepared and measured separately: the first in viewings of the house, the second in valuations requested.

  • It works with a smaller campaign and an adjusted radius. In a local market you do not need a big budget: you start small and raise it only if the messages turn into viewings.

  • Access to your Facebook page and your Instagram profile, your contact list if you have one, and photos and details of a few homes. We take care of the rest (pixel, CRM connection, texts).

The Landing Agency team in the Barcelona office

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