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Meta Ads for real estate agencies

Real estate Meta Ads agency in Catalonia

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The Catalan owner is not looking for you yet, but scrolls through Instagram and Facebook every day

In Catalonia, the sellers are the neighbour in the Eixample, the family moving out to the Maresme and the owner of a farmhouse they hardly ever visit. We prepare ads with your homes for each of them, adjust them every week and measure all the way to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Catalonia on your client's phone

The owner in the capital, the family dreaming of the coast and the buyer from abroad

In the Barcelona area, someone thinking of selling their flat usually browses ads for months and, when they decide, calls the agency whose name they already know. Families in the capital who want a garden in the Vallès or a sea view are not searching yet either, but they stop at a good photo. And on the coasts of Girona and Tarragona there are buyers who discover the house from their own country.

Meta reaches all three before they type anything into Google: it puts you in front of those who are not yet searching, and your Google Ads campaign picks up those who have started. That is why we do not show the same ad to everyone. Each audience gets its own, in the language in which they will read you, and every week we look at which one ends in a viewing.

Barcelona 68 towns Owners in Barcelona, the Vallès and the Baix Llobregat who have not yet decided to sell. Ads with your sales in their neighbourhood and with your team, so they know you before they need you. Girona 11 towns Owners of holiday homes who live far away, and buyers from other countries who follow the Costa Brava from home. Two audiences with two languages, and the budget goes where more messages arrive. Lleida 4 towns In Lleida and its districts, the owner who will sell a flat, a village house or a country estate one day. A simple ad with your sales near them keeps you in their mind, and it is measured by messages, not “likes”. Tarragona 13 towns Tarragona, Reus and the coast: the neighbour thinking of moving and the family from elsewhere looking for a second home. Each sees a different ad, and the data decide which one gets more budget. Maresme 10 towns Families leaving Barcelona for a house with a garden or the sea, and residents of Mataró or Arenys de Mar weighing up a sale. Ads with the municipality's name and your sales there. Garraf 4 towns Four municipalities, from Sitges to Cubelles, where the buyer from abroad and the family from Barcelona mix. Ads separated by origin and by type of home, so each sees their own. Costa Brava 6 towns Buyers from other countries who dream of a cove and a stone house, and owners who live far from theirs. Ads in several languages, with video of the house and its surroundings. Costa Dorada 8 towns Eight municipalities where many people have spent their summers for years. Someone who holidays every year in Salou or Cambrils and is thinking of buying already knows you by sight: the ads show the house and what life there is like all year round.
1/4 Your database and your website

We start with those who already know your name in Catalonia

We upload your client list and the people who have visited your website, with their consent, and show them your homes and your latest sales. Then Meta looks across Catalonia for people with the same profile as those who end up viewing a home, and we split the campaign by language: someone who reads in Catalan sees an ad in Catalan, and someone who reads in English sees one in English.

2/4 Placements · Feed, Stories and Reels

Each placement earns its share of the budget

Your ads appear in the Feed, the Stories and the Reels of Instagram and Facebook. Every week we see where the owners of the Barcelona area write to you and where the buyers on the coast do, and we stop spending where there are only views. A villa on the Costa Brava and a flat in the Eixample may perform in different places, and the data decide, not an idea of ours.

3/4 Creative testing

Three versions of the same farmhouse, and the one that brings messages stays

We prepare one home three ways: a large photo with the view, a short video that walks through it and a carousel with the price and the village. They run at the same time, to the same audience and with the same money. When there is data we switch off the ones that bring no messages and next month we try another idea. Each ad in Catalan, Spanish or English depending on who sees it.

4/4 Pixel and Conversions API

The contact goes into your CRM and Meta learns who ends up viewing

Everyone who writes lands in your CRM with their language and the ad they saw. When they call, book an appointment or view the home, we tell Meta. It then stops looking for people who fill in forms out of curiosity and looks for people who end up seeing a home. And you see, by area, which ad brought each viewing.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Frequently asked questions about Meta Ads in Catalonia

  • To three groups that we decide with you: your client list and people who have visited your website; people in your area with an owner's or a buyer's profile; and, if you sell to buyers from abroad, people in the countries from which you already receive enquiries. Each group gets its own ad and its own budget, and you see which one ends in a viewing.

  • You can, but in separate campaigns. The buyer of a villa in the Garraf and the family looking for a home in the Maresme do not react in the same way or with the same urgency. We start with a cautious split between the two and move the money towards the one that brings more viewings.

  • It depends on who sees it. We test the same ad in both languages, with the same audience, and keep the one that brings more messages. For the buyer from abroad, the ad is in their language and so is the listing they land on.

  • Yes. Grandiora, a luxury agency working Barcelona and the Maresme, multiplied by five in 2025 the owner enquiries it received, over 12 months, with ads and content designed for anyone who owns a luxury home.

  • Photos and video of each home in good light, your website's listing in the buyer's language and a CRM, or at least a spreadsheet, where every contact is recorded. If your website does not yet speak their language, we tell you before you spend on ads. We go into it in our international clients solution.

  • Yes, to reach the owner in the area. A small budget can already reach people in the district if the ad is local and speaks like them. The test is simple: how many write to you and how many of them end up viewing.

The Landing Agency team in the Barcelona office

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