So the owner of the house calls
you before signing with anyone

Frequently asked questions

• How do you win property owners for a luxury real estate agency?

  By reaching the owner before they sign with another agency: they find you on Google and in AI when looking for someone to sell with, they ask you to value their house, they get to know you through Facebook and Instagram ads before searching and you stay in touch by email until the sole agency agreement. Landing Agency brings it all together in a single plan.

• Why am I short of property owners if the market is moving?

  Because the owner decides long before calling. For months they search on Google how much their house is worth, look at which agencies sell in their area and see ads on their phone. If in all that time they have not seen you, when they call, they call someone else.

• What results have you achieved winning property owners?

  The clearest case is Grandiora, a luxury agency in Barcelona and the Maresme: in 12 months it multiplied property-owner enquiries by five (2025). We did it with ads and content designed for the luxury owner, so they would call Grandiora before signing with another agency. Their problem was yours: they knew how to sell, what they lacked were homes to sell.

• Which services does the solution include?

  The ones your case needs. It usually combines local SEO, Google ads, Facebook and Instagram ads and follow-up emails, but not always all four. It depends on your area, your competition and what you already have working.

• Do I have to contract each service separately?

  No. They go together in a single plan, with a single budget and a single goal: more property owners calling you. We report the results of everything at once, not service by service.

• What does the owner receive when they request the valuation?

  A serious valuation of their house under your agency's name: the sales on their street and what is being paid today in their area. It is what they are looking for when they type “how much is my house worth” into Google, and it is the reason for your team to call them and visit the house before another agency. The campaign that leads them to it we run with Google Ads.

• When does the first property owner arrive?

  It depends on the area and on how many agencies compete in it. Valuation ads are visible from day one; Google rankings take longer and stay. That is why they are combined: some bring owners early and the other makes each enquiry cheaper over time.

• What if they request the valuation but do not sign?

  That is normal: hardly anyone signs at the first meeting. That is why the solution includes follow-up, with useful emails about their house and their area until they decide. When they do, they call the person they already know.

• How do you win sole agency agreements?

  The sole agency agreement is signed by your team, but it is won earlier: the owner signs with whoever has given them confidence for months. Our job is for them to find you when they start thinking of selling, to ask you for the valuation and to keep receiving useful information from you about their house and their area until they decide. When the time for the instruction form comes, they already know you.

• Is it the same as buying property-owner leads?

  No. A bought lead left their details on another website and does not know you. Here the owner finds you: they search how much their house is worth, see your ad or read something of yours about their area, and ask you for the valuation. That is why, when your team calls them, they already know who you are. And every enquiry arrives with its source and what it cost.

• Does it work in luxury, where there are few property owners per area?

  Yes, and that is where it shows most. In luxury there are few homes per area and every sole agency agreement is worth a lot, so we work with very specific areas and messages, not with volume. We only work in luxury real estate, and have done for more than 5 years.

• Does it also work for winning rental properties?

  Yes. For Grandiora we win high-end properties for sale and rentals too, in Barcelona and the Maresme. The message and the target change, not the way of working: the owner finds you, asks you for the valuation and keeps hearing from you until they decide who to sign with.

• How do I know where each property owner comes from?

  We measure where every valuation request and every call comes from. Once a month we tell you how many owners came in, through which channel and how many ended in a sole agency agreement. In property owners and in euros, not in clicks.

• Where do we start?

  By checking your website: it is free and within 24 hours you know whether the property owner in your area finds you when looking to sell. With that we propose the plan that makes sense for your case.