How long did it take to go from 7 to 37 potential clients?

Twelve months, between 2023 and 2024: the period that was worked on and the one that was measured. It was not a sudden jump but a year of continuous work with the four decisions this case describes. Google rankings are built that way, month by month, and do not switch on all at once like an ad.

Did a new website have to be built?

No. The website was kept and reorganised from the inside: sales moved from the subdomain to the main domain, the pages per town and property type were added and measurement was switched on.

Which languages were worked on?

Spanish, Catalan, English and French. That is the language people buying a villa on the Costa Brava search in, which is why winning international clients starts there.

Would it work with overseas buyers in my area?

The method does travel: a page for every search that matters, in the language of the buyer, and every call measured. What changes from one area to another are the languages and the competition: on the Costa Brava, after Spain, clicks came mainly from France and the United Kingdom; in yours they may be others. That is why we start with the check of your website: within 24 hours you know where you stand.

What counts as a potential client in this case?

A person who writes to or calls Corredor Mató interested in a property. Visits and clicks are not counted, only people who want to talk about a home. They are the ones who went from seven a month, at the start, to thirty-seven twelve months later, according to the case report.

Why was the subdomain taking away visibility?

Because sales lived on a separate subdomain and, to Google, they were two different websites: the strength one gained did not help the other, and the website was competing against itself. Once sales moved to the main domain, sales and rentals began to add up. We explain why structure matters in how website architecture improves an agency's SEO.

Does ChatGPT recommend them too?

There is a real example: an owner from Mataró asked ChatGPT who to trust with the sale of her building, the answer led her to the Corredor Mató team and, with no active campaigns, she gave them the sole agency instruction. The authority built for Google is the same authority AI answers draw on. We tell the story in when artificial intelligence recommended Corredor Mató.

Is it necessary to publish that much content to achieve something like this?

In this case it was two hundred pages, one per town and property type, published in four languages over the year. It is not volume for its own sake: each page answers a specific search, such as “houses for sale in Begur”. In another area, the number of pages is set by its searches and its languages, not by a fixed figure.

Case study · Corredor Mató

Thirty opportunities
a month
they did not know they were losing

Anyone looking for a villa in Begur did not find Corredor Mató where the call is decided. This is what happened in twelve months.

villas for sale in Begur

Way down in the results. Nobody goes there.

Client: Corredor MatóLuxury real estate agency
Area: Costa BravaBegur, Tamariu and the Baix Empordà
Result: ×5,3from 7 to 37 potential clients a month
The solution: International clientsReal estate SEO and AI · Web development

See how it was done

01 The problem

The demand was there. Someone else was getting the call.

Corredor Mató was already a leading agency on the Costa Brava. The problem was never the product or the team: it was that, at the exact moment someone decided to buy a villa in Begur, the website they found was not theirs.

It appeared for 2,235 searches. In only eight did it come up among the top three results.

For the rest it was there, yes, but on the second page or beyond. And on the second page there is no business: there is an archive. Every one of those searches was a deal being closed in another office.

Illustration of how attention is shared on Google. Down there is almost any real estate website that does not work on its rankings.

02 The analysis

What we found when we opened the bonnet

The website was competing against itself. The sales section hung off a separate subdomain. To Google they were two different websites, so the strength one gained did not help the other.
Nobody spoke the buyer's language. People buying a villa on the Costa Brava type in English, French or Dutch. The website only answered in one.
There was no way of knowing what brought clients. Visits came in and calls came in, but nothing connected one to the other: it was impossible to know what was worth repeating.

03 The solution

Four decisions, twelve months

A single domain. Bring sales onto the main domain so that sales and rentals added up instead of cancelling each other out.
Two hundred front doors. One page per town and property type. Not “properties on the Costa Brava” but “houses for sale in Begur”: what people actually type.
Two hundred pieces in four languages. Spanish, Catalan, English and French, publishing non-stop throughout the year.
Measurement switched on. Every form and every call, attributed. From then on, opinions stop and decisions start.

This is how the website was: the home page and two categories, buy and sell.

Every blue thread is a new page: every town, every property type and every property type in every town.

04 The results

From seven to thirty-seven potential clients a month

Twelve months later, Corredor Mató's website appears for more than twice as many searches, and above all it appears at the top: where the call is decided.

2.235→4.753searches it appears for
8→32in the top three positions
3out of every 10clicks come from outside Spain

Searches it appears for on Google 2.235 Nov 23

SEMrush. The two marked points are exact readings from the report; the rest of the curve is traced over its chart. Clicks from outside Spain: Google Search Console, last 12 months.

And at your agency

What are thirty more enquiries a month worth?

It is the question an owner asks, not a technician. Enter your two figures and the answer works itself out.

Average commission per deal

9.000 €

Out of every 10 enquiries, end in a deal

1

Thirty more enquiries a month would be worth 324.000 € a year

Simple arithmetic with your figures, not a promise of results.

We have been working with them for almost a year and every day they show us their professionalism. A great multidisciplinary team, whose results show immediately. A pleasure to work with them.

Marc Piferrer · Managing director of Corredor Mató

This story began with a diagnosis

Before touching anything, we looked at what Google found and what it did not. It is exactly what we can do with your website, at no cost and with no commitment.

The solution and its services3 pages

International clientsThe solution: the overseas buyer, in their language Real estate SEO and AIThe two hundred pages and the four languages Web developmentA single domain and measurement switched on

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Questions about this case

Twelve months, between 2023 and 2024: the period that was worked on and the one that was measured. It was not a sudden jump but a year of continuous work with the four decisions this case describes. Google rankings are built that way, month by month, and do not switch on all at once like an ad.
No. The website was kept and reorganised from the inside: sales moved from the subdomain to the main domain, the pages per town and property type were added and measurement was switched on.
Spanish, Catalan, English and French. That is the language people buying a villa on the Costa Brava search in, which is why winning international clients starts there.
The method does travel: a page for every search that matters, in the language of the buyer, and every call measured. What changes from one area to another are the languages and the competition: on the Costa Brava, after Spain, clicks came mainly from France and the United Kingdom; in yours they may be others. That is why we start with the check of your website: within 24 hours you know where you stand.
A person who writes to or calls Corredor Mató interested in a property. Visits and clicks are not counted, only people who want to talk about a home. They are the ones who went from seven a month, at the start, to thirty-seven twelve months later, according to the case report.
Because sales lived on a separate subdomain and, to Google, they were two different websites: the strength one gained did not help the other, and the website was competing against itself. Once sales moved to the main domain, sales and rentals began to add up. We explain why structure matters in how website architecture improves an agency's SEO.
There is a real example: an owner from Mataró asked ChatGPT who to trust with the sale of her building, the answer led her to the Corredor Mató team and, with no active campaigns, she gave them the sole agency instruction. The authority built for Google is the same authority AI answers draw on. We tell the story in when artificial intelligence recommended Corredor Mató.
In this case it was two hundred pages, one per town and property type, published in four languages over the year. It is not volume for its own sake: each page answers a specific search, such as “houses for sale in Begur”. In another area, the number of pages is set by its searches and its languages, not by a fixed figure.