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When artificial intelligence recommended the ideal real estate agency: the Corredor Mató case

A property owner in Mataró asked ChatGPT who to trust with the sale of her building, and the AI named Lluís Ciprés of Corredor Mató. With no active campaigns, he won the exclusive listing.

Head of SEO 2 min readUpdated on
Classic residential building on a street in Mataró
In this article 4 sections
  1. The starting point
  2. The question to ChatGPT
  3. What this case teaches us
  4. Frequently asked questions

The starting point

At our real estate marketing agency, we work with Corredor Mató to strengthen its digital visibility and position the brand as a benchmark in its area. The aim was to improve its online authority and optimise its presence to consolidate its position in the market.

We focused on optimising its website, working on content and strengthening its digital reputation. The approach was clear: for both users and new search channels, including artificial intelligence, to identify Corredor Mató as a leading option.

Real estate agency office with sea views

The question to ChatGPT

A property owner in Mataró asked ChatGPT directly who was the best person to sell her building. The answer was clear: Lluís Ciprés. With no active campaigns and no prior contact, she got in touch with the Corredor Mató team and gave them sole agency on the property.

What this case teaches us

This case confirms something we've been working on for some time: digital reputation no longer depends only on Google or social media. Artificial intelligence is starting to act as a recommender and, when the brand is well built, it opens doors that didn't exist before.

Woman holding her phone in her living room, deep in thought

Today we keep applying this same strategy with other clients because we know it works: digital authority ranks, even when the one searching isn't a person but an AI.

Lluís Jiménez

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Head of SEO at Landing Agency

From senior technical SEO to Landing's director of operations. Back leading SEO so that your agency is the first in its city.

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Frequently asked questions

  • There's no way to know for certain why an assistant picks a name. What we do know is the work behind it, because we describe it in the Corredor Mató case: a website organised by town and property type, content in four languages and a carefully built digital reputation. That's the information these assistants find and summarise when someone asks them for a recommendation.

  • There's no timeframe anyone can promise: each assistant updates at its own pace and reads different sources. What can be said is that it isn't immediate. With Corredor Mató, the work on the website, content and reputation was a months-long plan, not a campaign, and the recommendation came with no active campaigns running. The sensible approach is to treat it like SEO: ongoing work that's measured, not a switch you flip on.

  • No. Gemini, Perplexity, Copilot and the AI summaries Google shows above the results work in a similar way: they read what's published about you and summarise it. Some property owners and buyers already ask this way before calling anyone, like the owner in this case, and each assistant may name a different agency. That's why it pays to check what all of them say from time to time, not just one.

The Landing Agency team in the Barcelona office

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