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Blog · SEO

SEO for real estate agencies,
explained without jargon

Get found on Google, on the map for your area and in AI answers.

15 SEO articles

SEO

Real estate link building

Getting other important websites to talk about your real estate agency and link to it: that's how Google recognises it as an authority and moves it up the search results.

Irantzu Dondiz · 6 min read
SEO

How to set up Google Search Console

Google Search Console is the foundation of any SEO strategy. Here's how to set it up properly, step by step.

Javier García · 6 min read

SEO is what gets a buyer or an owner to find you on Google without you paying for every visit. For a luxury real estate agency, it plays out in three places: the list of results, the map for your area, where your Google listing rules, and, increasingly, the answers from ChatGPT and Google's AI.

In these articles we explain it without jargon: how to structure a real estate website, what Google expects from your listing, how to earn links that count and how to measure what comes in. If you'd rather we did it for you, this is what we do in SEO for luxury real estate agencies.

Frequently asked questions

  • Start with real estate SEO, which explains what it is and what it's made up of. Then SEO step by step, to see in what order the work is done, and the local SEO guide, which is what makes the most difference when you have an office. Once that's clear, the other articles answer specific questions: your Google listing, speed, metadata or links.

  • With two free Google tools. Search Console tells you which searches you appear for, in what position and how many people click through; Google Analytics 4, how many of those visits end up calling or messaging you. If you also want to know what's holding your website back, measure its speed. And search on your phone for what your client would search for in your area: it's the quickest test.

  • On your website is everything you fully control: how pages are organised by area and type of home, the architecture, speed, titles and copy. Outside it is the trust others give you: your Google listing and its reviews, and the websites that link to you, which is what's called link building. Each part needs the other: a very well-built website with no authority only gets you halfway.

What these articles explain,
done for your real estate agency

If you'd rather we did it for you, start with what worries you most today.

  • Win property owners

    So the owner of the house calls you before signing with anyone else.

  • Win international clients

    We reach the overseas buyer, in their language and in their country.

  • The go-to agency in your area

    Be the go-to real estate agency in your area.

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The Landing Agency team in the Barcelona office

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