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What to publish on your website, on social media and by email so people call you.
A system that attracts property owners, filters buyers and turns enquiries into clients without chasing anyone, explained step by step.
What artificial intelligence changes in buying and selling luxury properties: client segmentation, property valuation and follow-up.
The most relevant platforms, analysed so you can choose based on your type of agency, number of properties and the way you sell.
A flat for sale that isn't getting viewings? The problem is almost certainly the photos. How to improve them with artificial intelligence, free and step by step.
Five steps for your real estate agency to win more enquiries and close more sales: Facebook and Google ads, pages that convert, and follow-up.
Informative, lifestyle and brand posts: the content that sets a luxury real estate agency apart on social media.
More than just emails: a way to look after your client relationships, with segmented sends, useful content and the right timing.
From an active social media community to strong search rankings: what a luxury real estate agency needs to attract buyers.
A good description doesn't list square metres: it turns spaces into a lifestyle. How to write one for a luxury property.
In luxury, portals aren't enough. Personalisation, positioning and independence from third parties to build a brand of your own.
Guides, videos or infographics: how useful content boosts your real estate agency's visibility and strengthens its reputation.
Content is everything a real estate agency publishes so that people know about it before they need it: the description of each property, the pages on its website, what it posts on Instagram and the emails it sends to anyone who once got in touch. In luxury, it's also what convinces an owner that their home will be well presented.
In these articles you'll find social media ideas, how to describe a luxury property, how to make email bring in visits and where CRM and artificial intelligence fit into the day-to-day. If you'd rather we did it for you, start with email marketing or Instagram ads.
With what makes the most difference for a luxury real estate agency: how to describe a property, because every listing is your best ad. Then, what to post on social media and how to stay in touch with your client base by email. If you want the big picture, start with real estate content marketing.
Yes, especially so you don't lose people who've already got in touch once. A luxury buyer takes time to decide and an owner can spend months wondering whether to sell: a useful email about their area, or a home that matches what they're looking for, makes them remember you when they decide. One newsletter a month is usually enough. We cover it in the email marketing guide for real estate agencies.
Each channel does a different job. What you publish on your website is what Google finds for years: area guides, well-written listings and answers to the questions of people buying or selling. Social media gets you seen and remembered, and email keeps the relationship going with people who already know you until they decide. What pays off is all three telling the same story and feeding each other: one good article on your website is enough for several posts and a newsletter.
If you'd rather we did it for you, start with what worries you most today.
So the owner of the house calls you before signing with anyone else.
We reach the overseas buyer, in their language and in their country.
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