Skip to content
Check my website
Check my site
Content

Winning clients for your real estate agency: get ready to make it happen

From an active social media community to strong search rankings: what a luxury real estate agency needs to attract buyers.

Head of SEO 6 min readUpdated on
Agent welcoming a couple at the door of a luxury home
In this article 4 sections
  1. A community on social media
  2. Strong search rankings
  3. Conclusions
  4. Frequently asked questions

Your luxury real estate agency is ready to win clients. That's a fact. Although knowing how to win clients for your real estate agency may seem like a challenge, the reality is that there are 360º marketing strategies (such as SEO or content creation) that have a significant impact on winning clients. There are also lines for attracting real estate clients that you can use within that same strategy, reinforcing your luxury real estate agency's core message.

If you want to know the best techniques for winning clients, we'll walk you through all the details.

A community on social media

Want to win more clients for your real estate agency? And, what's more… keep them loyal so they become repeat clients? Then building a community around your brand on social media is one of the best options for your luxury real estate agency, especially at a time when social networks carry so much weight in the sector and have huge growth potential.

Event in the garden of a villa at sunset

Some of the best strategies to achieve this are:

  • Relevant content, always: Creating valuable content is one of the most important foundations for winning clients for your luxury real estate agency. How? With different types of content that meet your prospective clients' needs: informative, inspirational and branding content.
  • Audiovisual content: High-quality photographs and reels are essential. It's not so much about high resolution as about creativity and fresh angles when showing a luxury property. Defining your own audiovisual style is also essential for winning clients for your luxury real estate agency.
  • Brand communication: Make sure the copy that goes with your audiovisual content is consistent with the values your real estate agency wants to convey. Take the opportunity, too, to use lines for attracting real estate clients that speak directly about the benefits of buying a luxury property through your agency, or that may be relevant to their interests.
  • Promote your posts: Wider reach? Yes. Greater brand visibility? That too. Promoting your posts on social media and tailoring your ads so your prospective clients see them is one of the most effective ways to win those clients.
  • Testimonials, yes: If you want to win clients for your real estate agency, why not share testimonials from clients who have already been happy with your buying and selling services? It's one of the fastest ways to build trust and, as a result, to win clients.

If you want your luxury real estate agency to have an impeccable presence on social media, the best advice is for whoever runs your social channels to know the luxury real estate sector: the tone, photos and ads that work with a high-end buyer aren't the same as for any other business.

Creator filming the interior of a luxury home on her phone

Strong search rankings

For any company in the real estate sector, and especially for luxury real estate agencies, strong search rankings are key to winning more clients for your real estate agency. The advantages? There are many. From greater visibility, because your website can appear among the top search results on Google, to the increase in traffic this can bring, SEO (search engine optimisation) is essential to understanding how best to win clients for your real estate agency.

Some of the techniques an SEO specialist can use to help your real estate agency win more clients are:

Aerial view of villas with swimming pools by the sea
  • Link building: This SEO technique refers to other websites linking to yours, although it also covers internal links, as well as links from your luxury real estate agency's own social media. The result? A better position in search engine results, which can translate into winning clients.
  • Loading speed: Does your website load quickly? If not, bear in mind that this is an essential factor for reducing your bounce rate and improving the user experience (and for winning clients!). Optimising the code, using high-quality web hosting and reducing file sizes can all speed it up.
  • Mobile devices: What people used to look up on a computer, they now check on their phone. That's why a website that works well on mobile is one of the keys to winning more clients for your real estate agency.
  • Keyword research: How do you win clients for your real estate agency? Without a doubt, by identifying the keywords relevant to your business and optimising your website content around them. What words would that prospective client use to find you? Those search terms will mark a turning point in your client acquisition process.

Conclusions

Winning clients for your luxury real estate agency is one of the results of a good digital marketing plan. The more points of that plan are optimised for your company, the better the result. The more specialised and specific to your prospective clients, the better too. Because attracting people with new technologies (such as virtual reality for real estate agencies) is a first step, but having a plan ready for your real estate agency to take off is what will make the difference.

Lluís Jiménez

Written by

Head of SEO at Landing Agency

From senior technical SEO to Landing's director of operations. Back leading SEO so that your agency is the first in its city.

See their profile and all their articles

Keep reading

All articles

Frequently asked questions

  • Specific lines that talk about what the client gains, not about how good your agency is. For example: “We show you every home with its floor plan, video and running costs before the viewing”, “We know what every street in Sant Gervasi is worth” or “We're with you from the first viewing to the notary”. Only use them if you can deliver on them. For your brand's tagline, you'll find slogan ideas for real estate agencies.

  • By being where they search: on Google, with a page for each property type and area; on the portals high-end buyers use; in recommendations from past clients and, increasingly, in the answers given by artificial intelligence. If some of your buyers come from abroad, you need to reach them in their language and in their country, as we explain in winning international clients.

  • By looking after what happens after the signing. Call a few weeks later to see how things are going, send them what's happening in their area and remember the dates that matter, such as the anniversary of the purchase. Ask for the review at the right moment and, if they're happy, ask whether they know anyone looking to buy or sell. A luxury client recommends whoever treated them well, not whoever emails them the most.

  • Not quite. In the sector, “acquisition” usually refers to securing properties to sell, in other words, winning property owners; winning clients also includes buyers. They're two jobs with different messages and channels: this article focuses on attracting buyers, and you'll find the property owner side in how to win luxury property listings.

  • By replying quickly, the same day, with someone who knows the property they're asking about. Log every enquiry in your CRM with its source, ask what you need to know to tell whether they can buy, and follow up even if they aren't ready today, because many buy months later. A regular email with properties that match what they're looking for keeps the relationship alive.

The Landing Agency team in the Barcelona office

Put your website to the test
and see where you lose clients

Check my website