SEO
SEO for real estate agencies online: how to do it
From the technical audit to optimising content and links: every action counts when it comes to standing out on Google and attracting quality clients.
Blog author
Lluís Jiménez
Head of SEO at Landing Agency
From senior technical SEO to Landing's director of operations. Back leading SEO so that your agency is the first in its city.
- Articles written18
- Blog topics3
- First article2025
Landing Agency, marketing for luxury real estate agencies since 2021 · Pg. de Gràcia, 46, Barcelona · 5.0 on Google with 19 reviews
Specialisms
- Technical SEO
- Head of SEO
Career
- Senior technical SEO
- Director of operations at Landing
- Head of SEO at Landing
Writes about
Articles by Lluís Jiménez
SEO
When artificial intelligence recommended the ideal real estate agency: the Corredor Mató case
A property owner in Mataró asked ChatGPT who to trust with the sale of her building, and the AI named Lluís Ciprés of Corredor Mató. With no active campaigns, he won the exclusive listing.
SEO
Local real estate SEO: how to stand out in your city
Having good properties and a polished website doesn't guarantee people will find you. Local SEO puts your agency on Google Maps when someone searches in your area.
Content
Artificial intelligence as the engine of change in the real estate sector
What artificial intelligence changes in buying and selling luxury properties: client segmentation, property valuation and follow-up.
Content
The best real estate CRM in Spain in 2025: an expert comparison and strategic view
The most relevant platforms, analysed so you can choose based on your type of agency, number of properties and the way you sell.
SEO
Keys to success in the luxury real estate market
We analyse the online presence of Madrid's leading luxury real estate agencies to see what they do well and where there's still room.
Content
Social media content for real estate agencies: your ticket to success
Informative, lifestyle and brand posts: the content that sets a luxury real estate agency apart on social media.
SEO
A complete guide to setting up Google Analytics 4 on your real estate website
How to set up Google Analytics 4 to find out where your website visitors come from and what they do before contacting you.
Content
Email marketing for real estate agencies: the definitive guide
More than just emails: a way to look after your client relationships, with segmented sends, useful content and the right timing.
Content
Winning clients for your real estate agency: get ready to make it happen
From an active social media community to strong search rankings: what a luxury real estate agency needs to attract buyers.
Real estate branding
Slogan ideas: the 3 lines that will make your real estate agency take off
Descriptive, emotional or value-based: how to choose the line that strengthens your luxury real estate agency's identity.
Real estate branding
How to win luxury property listings: 5 keys to get there
From your website to your brand message and your Google listing: five keys to getting the owner of a luxury property to choose you.
SEO
Google My Business: the leap to success your real estate agency needs
Your Google listing gives you visibility in your area and builds trust through reviews. How to set it up and get more reviews.
Real estate branding
Buying persona: defining your ideal luxury client
Knowing your ideal client lets you fine-tune your real estate agency's message, from Google to social media.
Real estate branding
Luxury corporate image for real estate agencies: the power behind the brand
From visual identity to digital presence, every detail shapes how your clients see you and the trust you build.
Content
Learn to sell the luxury dream: how to describe a luxury property with impact
A good description doesn't list square metres: it turns spaces into a lifestyle. How to write one for a luxury property.
Content
The 360º marketing strategy: when luxury needs more than property portals
In luxury, portals aren't enough. Personalisation, positioning and independence from third parties to build a brand of your own.
Real estate branding
Real estate branding: attract luxury buyers in minutes
A well-crafted brand enhances the value of every property and helps attract luxury buyers.
Their work at Landing
Part of the team that handles real estate SEO for the agencies working with Landing: the Google Business Profile listing, the website and AI answers. If you want to see how we apply it, start with the case studies.
