Thirty-one listings won
without appearing
in a single ad
A luxury estate agency in Málaga and Madrid with a strong offer and nobody willing to film themselves. Without going on camera, it won 31 listings in six months.
- Client
- Real estate agency in Málaga and MadridName withheld
- Area
- Málaga and MadridLuxury sales in two cities
- Result
- 31listings won in six months, at €263 each
- The solution
- Win property ownersVideo ads without going on camera
They had the offer. What they lacked was the camera.
This agency has an offer that speaks for itself: we sell your home in under 30 days and you pay no commission. On a €400,000 home, the usual commission is between €12,000 and €20,000. The owner keeps that.
Every week without ads is an owner signing with the agency that does advertise.
The obstacle was something else. Video ads need someone in front of the camera, and nobody at the agency filmed themselves. With neither the time nor the wish to appear, their best message never reached a single owner.
The message first,
the face later
- The offer is the ad. When an offer is genuinely different, you say it in the first second and let it do the work. No creative tricks.
- Two messages, head to head. The concrete saving, up to €20,000 in commission you don't pay, against the fear of selling badly: lost months and viewings that lead nowhere. In Málaga the saving won; in Madrid they perform about the same.
- Computer-generated people. Every ad is presented by artificial intelligence avatars. We write each script word for word, just as we would for a real person.
- New ads in hours. Ads wear out and need replacing every two or three weeks. With no diaries to coordinate and no filming, a new script becomes an ad in a matter of hours.
31 listings won in six months, at €263 each
From December 2025 to May 2026, 342 owner enquiries came in and 31 listings were signed. In Málaga, the market with the most room to grow, there were 27 listings at €171 each; its best month was January, with 7 listings at €132. Behind them, 47 owners are still being actively followed up.
The honest part: Madrid, launched in April, cost five times more, with 4 listings at €888. That is the price of starting in a new market, because the ads have to learn who the owner is, and Málaga started the same way. And not every listing is luxury: the ads bring in the real market.
- 342owner enquiries in six months
- 31listings won
- 263 €what each listing cost, on average
What are thirty-one more listings worth?
Enter your figures: how many out of every ten listings you end up selling and what each deal leaves you.
Simple arithmetic with your figures, not a promise of results.
The solution and its services4 pages
Other case studies7 case studies
Questions about this case
-
Nobody: not the founder, not an agent, not a hired actor. Every ad is presented by artificial intelligence avatars, people who don't exist, with scripts we write word for word for this agency.
-
No. The founder's real face still builds more trust, and that is what we recommend. But the real question is a different one: an avatar publishing every week, or the perfect ad you have gone two years without filming. This agency chose the avatar and won 31 listings.
-
Because it launched in April and a new campaign has no history: the ads have to learn who your owner is, and that learning costs money. Málaga started the same way and came down month by month to €171 per listing. On top of that, in Madrid 4 out of every 10 owners declare homes worth over €500,000.
-
Don't stop. The costly mistake isn't the start, it is giving up just before it begins to pay back. Be wary of anyone who promises you cheap listings from the first month in a new market.
-
No. The ads bring in the real market: there are homes under €500,000, from €500,000 to a million and some over a million. And behind them are 47 owners being actively followed up, more opportunities still to come.
-
No production trick saves a bad message. What worked here was stating a genuinely different offer in the first second. That is why we start by looking at whether your offer has something worth turning into your ad. That is how we work it in Win property owners.
