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Meta Ads for real estate agencies

Real estate Meta Ads agency in the Maresme

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

The owner of an apartment in the Maresme may live in Barcelona: your ad has to reach them there

Nobody looks for an agency until they decide to sell, but everyone passes through Instagram and Facebook. We show your homes and your sales to the owner and the buyer, whether on the coast or in the city, and measure it all the way to the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Who sees the ad, on the coast and in Barcelona

A market shared between people who live here and people who come from the city

In the Maresme, the lifelong resident who sells the flat in town lives alongside the Barcelona family who has had an apartment on the coast for years. Neither is looking for an agency yet: they spend the day on Instagram and Facebook. With Meta Ads you decide who sees your ad (the person living in Mataró, in Pineda de Mar or in Barcelona) and which home or which sale you show them.

On the other side is the buyer. The family who want to leave the city and look for a house near the train, or whoever is thinking of a second home by the beach, sees your properties before they have started to search. The owner's side we cover separately, in winning property owners. This is how each town is approached:

Mataró Barcelona With 131,683 inhabitants, there is plenty of audience in the city itself: owners of neighbourhood flats and families who want to move up. We start from your list and from whoever visited your website, and look for people like them. Pineda de Mar Barcelona The owner of the apartment near the beach often lives in another city. We show them your sales in the area wherever they are, and the buyer, the apartment with the beach a step away. Premià de Mar Barcelona Families leaving Barcelona look for more space here. Ads that reach Barcelona and the neighbouring towns, with the home and the train in the same image, and a separate notice for the owner who wants a valuation. El Masnou Barcelona Close to Barcelona and with a marina: the same town is advertised to the owner here and to the buyer coming from the city, each with their own ad and message. We test which one brings more messages. Vilassar de Mar Barcelona A small town, a small and well-chosen audience: local owners and buyers from Barcelona. A contained budget, and every week we check whether the messages come from here or from the city. Calella Barcelona There are many apartments belonging to families who live in another city. Ads with your sales along the promenade, aimed at those owners where they live, and at buyers who want an apartment for all year round. Malgrat de Mar Barcelona A second home beside a long beach. It is shown to buyers from outside the district and to the owner who lives far away, taking care over the language of the ad: Spanish, Catalan or English. Arenys de Mar Barcelona Houses with character and an old town that looks good on video. The ads reach people who want weekends away from Barcelona and the owner of a big house they hardly use any more. Canet de Mar Barcelona Houses with modernist heritage for an audience that knows what it wants. An ad with the facade as its centrepiece and a small, chosen audience, instead of reaching everyone. Tordera Barcelona With 19,039 inhabitants and facing Girona, the ad can reach people who live in the district and people who look at this coast from the other side of the provincial border.
1/4 Your database and your website

Your ads, in front of people who already know you and people like them

We start with your clients and with anyone who has already visited your website: we show them the homes you sell and what you have sold near theirs. And for the rest of the Maresme and Barcelona, Meta learns from every contact that ends in a viewing and looks for similar people.

2/4 Placements · Feed, Stories and Reels

A Reel of the seafront and a Story of the home: the money goes where they write

The ads appear in the Feed, Stories and Reels of Instagram and Facebook. Every week we move the budget from the format that does not perform to the one that brings messages: if the vertical video of the home with sea views works better than the photo, the money goes with it.

3/4 Creative testing

A photo of the sea, a video of the living room or a carousel of the neighbourhood: the one that brings messages stays

All three run at once, with the same audience and the same money. With the first data you see which makes an owner in the Maresme write: that one stays, the others are switched off and the following month another is tested, such as one with the train and the beach.

4/4 Pixel and Conversions API

From the ad to your CRM, all the way to the viewing in town

Every contact goes into your CRM straight away and every step they take (call, appointment, viewing) goes back to Meta. So it learns which profile ends up viewing a home, and you see whether the owner from Barcelona brings you as much as the one from the coast itself.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Frequently asked questions about Meta Ads in the Maresme

  • By choosing where the person seeing the ad lives, not only where the home is. The ad shows your sales near their apartment and appears on their phone, in Barcelona or wherever they are. When they write, the alert reaches your team with the town and the type of home noted down.

  • Yes. The area is chosen on the map and the message is tailored to it. In a small town the audience is small too, so the budget is adjusted to that size and reviewed every week.

  • They work for both, with different ads. For a distinctive home the image gets more care and the audience is smaller. Grandiora, a luxury agency in Barcelona and the Maresme, multiplied its contacts from owners by five in 12 months, in 2025, with ads and content for the luxury owner.

  • The owner who decides to sell does not wait for summer, and neither does the buyer who lives in the Maresme all year. The ads carry on, with the message adapted to what is moving in each season, and the split of the money is adjusted with each month's data.

  • It depends on who you want to reach. For the buyer who is already asking, Google Ads is the natural choice; for the owner who is not yet considering it, Meta. If you have to pick one, start with what you need now: homes to sell or buyers for the ones you already have.

  • Your homes with their photos, the recent sales you can talk about and access to your CRM. With that we prepare the ads and connect the contacts to your team.

The Landing Agency team in the Barcelona office

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