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Email marketing for real estate agencies

Real estate email marketing agency in the Maresme

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Your list holds people who looked at one Maresme town and ended up buying in the next one: write to them again

Every form, every visit and every call left an email address and a phone number. We organise them by town, by what they want and by language, write to them about what interests them and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

The Maresme, contact by contact

A list full of people who looked at one town and ended up choosing another

In the Maresme the buyer compares neighbouring towns: they ask about Premià de Mar, see a house in El Masnou and end up deciding on Vilassar de Mar. Every visit and every form leaves a phone number and an email, and that list remembers who looked at what. Over the months it sits still in the CRM, while the people in it carry on searching.

We organise that list by town, by what they are after (living or holidays) and by language, and write to them about what interests them. The owner who inherits an apartment and does not yet know what to do goes into their own list, the one that links to our work on winning property owners. This is how it applies in each town:

Mataró Barcelona With 131,683 inhabitants, the longest list: buyers changing home, owners in the neighbourhoods and people from Barcelona. We split it by neighbourhood and by what they want, and each group's email talks about its own thing. Pineda de Mar Barcelona Here the resident who lives there all year mixes with the person who asked for an apartment for the summer. Two lists, two emails, and when an apartment near the beach comes in, only whoever was looking for one receives it. Premià de Mar Barcelona Families who asked about Premià de Mar and are still comparing. An email with what is new in the town and in its neighbours (El Masnou, Vilassar de Mar) keeps them in the conversation. El Masnou Barcelona Contacts of people who asked for a flat with views and near the marina. When one comes in, the alert goes out the same day, with the photo of the sea in the foreground. Vilassar de Mar Barcelona A small, well-tended list: few contacts, each with a name and surname. The newsletter tells what is selling in the town, with your signature, and you can tell it comes from the town. Calella Barcelona Contacts who asked about an apartment by the promenade and did not find theirs. They receive new arrivals as they appear, and some come back asking for a viewing. Malgrat de Mar Barcelona Buyers from abroad who left their email in another language. We set them apart in their own list, with emails in their language and with the listings that have a version in it. Arenys de Mar Barcelona People looking for a weekend house tend to write a couple of times and vanish. An email with the town's new houses, at relaxed intervals, keeps the door open. Canet de Mar Barcelona A small list of people looking for a house with history. An email about one specific house, well told, makes more sense than a bulletin with many. Tordera Barcelona Contacts from the northern edge, many of whom also look at Malgrat de Mar and Blanes. We group them by what they want and send them houses from the towns they compare.
1/4 Contact base · lists

Every contact, in the list for the town they looked at and the language they read

We bring together the contacts you have scattered across your management software, your inbox, the portals and your open-house days, and remove duplicates. Each one is noted with the town they looked at, whether they want to live there or holiday, and whether they read in Catalan, Spanish or another language.

2/4 Newsletter · your market

One email a month with what is moving on your stretch of coast

What has sold in the town, which home deserves a look and a guide for whoever buys or sells: the train, the schools, how an apartment is valued. With your brand and your signature, in the language of each list, without the template everyone sees.

3/4 Automatic alerts · buyers

A house comes in in Vilassar de Mar and we write to whoever asked for one

When you upload the house to your CRM, the system looks for buyers who asked for something similar (town, price, bedrooms) and sends them its listing the same day. And if they asked about the neighbouring town, them too, because on this coast people compare.

4/4 Reactivating contacts

The contact who asked months ago and now wants something else

The buyer who asked for an apartment in Calella and now wants a house with a garden, or whoever looked at Premià de Mar and now considers Vilassar de Mar. With a few emails, written for what has changed, some reply and ask to see it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Frequently asked questions about email marketing in the Maresme

  • In the one each of them uses. We note each contact's language and the email goes out in that version; there is no need to write the same thing twice, only to look after the important parts. If a contact is unclear, we start with the language they wrote to you in.

  • Yes. They are merged into one list, duplicates are removed and we keep where each contact came from and what they asked for. Anything without clear consent is handled separately, before writing.

  • A short email with no rush: how an apartment is valued, how it is sold and what has happened in their town. And an invitation to ask for a valuation whenever they like. You ask nothing of them; you give them what they need to decide.

  • Yes, and it is what buyers on this coast do: compare neighbouring towns. Someone who asked about Premià de Mar and found no house can receive the one that has come in in Vilassar de Mar or El Masnou.

  • No. One newsletter with a section for each town, and each contact receives first the one for the area they looked at. That way your Mataró list does not read about Malgrat de Mar, nor does the northern one read the southern news.

  • Each email carries tagged links to the listing on your website and to your diary, so you see who opened it, who clicked on the home and who asked for a viewing. What matters are the viewings, not the opens.

The Landing Agency team in the Barcelona office

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