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Email marketing for real estate agencies

Real estate email marketing agency on the Costa Dorada

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

On the coast, last summer’s contacts are still waiting for your email

Buyers who viewed homes in August, owners who no longer use their apartment, clients from abroad who left with doubts. We sort that list, write to each one in their own language and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

A list that changes with the seasons

Whoever looked at homes in summer often decides once they are back in their own city

An agency on the Costa Dorada builds up, without noticing, three mixed lists: buyers who dropped by the office in summer, owners of apartments who once asked for a valuation and clients from other countries who wrote from their phone. They sit in the management software, in the inbox, in WhatsApp and in the notebooks from trade fairs, and almost nobody has called them again.

Email lets you speak to them again without paying for every click, but it only works if each one receives their own: the buyer in Salou does not want the homes in Cunit and the owner in Vila-seca does not want a buying newsletter. To reach those who do not know you yet, Google Ads still makes sense; here we take care of those who are already yours. This is how it is arranged by municipality:

Tarragona Tarragona A list of local buyers and of flat owners who asked for a valuation. A newsletter with what is selling in the city and an automatic alert when a flat in their district comes in. Salou Tarragona Apartment buyers who went back to their own country after the summer. An email in their language with the apartment that fits what they looked at, and a separate list of owners who no longer use theirs. Cambrils Tarragona Contacts who asked about villas and houses with gardens. An email with the new home and news from the town, so they come back to the viewing with clear ideas. El Vendrell Tarragona Two lists in one municipality: families from the town centre and buyers in Coma-ruga. One email for each and an automatic alert when a home comes in that matches what they asked for. Calafell Tarragona Contacts from Barcelona interested in homes near the train. Reactivation with the few emails needed, and an alert the same day a home in Segur de Calafell comes in. Vila-seca Tarragona Clients from abroad who asked about apartments near Reus airport. Emails in several languages and a list of their own for those who ask for the translated listing. Torredembarra Tarragona A small but loyal list: whoever visited, whoever asked and whoever closed. Emails with what is on sale in the town and an automatic alert for new homes. Cunit Tarragona Buyers from the Barcelona area looking for the beach and a short journey. Emails with the journey and with homes in the area, and a reactivation designed for those who were left halfway.
1/4 Contact base · lists

One list for the summer buyer, another for the owner and another for the buyer from abroad

We gather the contacts you have scattered across the management software, the inbox and the notebooks from trade fairs, remove duplicates and separate them by what they look for and by language. A buyer in Cambrils and an owner in Calafell do not receive the same email, nor does someone who reads in English and someone who reads in Spanish.

2/4 Newsletter · your market

A newsletter that tells the coast through your eyes

One email a month with what you have seen in your deals: what is selling in Tarragona and what in Salou, how much the season shows in the market, which apartment deserves a viewing and which guide helps to decide. With your tone and your signature, without a template seen everywhere.

3/4 Automatic alerts · buyers

A home comes in and you tell whoever is looking for it the same day

When you win an apartment in Calafell, the alert goes out to the buyers who asked for that area, that size and that price, in their language. They see it in your email before they see it on a portal. Someone who is far away and does not check the portals every day is glad you wrote to them first.

4/4 Reactivating contacts

Contacts from last summer who ask for a viewing again

Almost every list holds buyers who asked in July and were left without the right home. With a few emails designed for them (a new home, a price change, a guide to the municipality) some reply and ask to see it. We measure it: how many open, how many reply and how many end in a viewing.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in the province of Tarragona13 towns

Costa Dorada8 towns
  • Amposta
  • Calafell
  • Cambrils
  • Cunit
  • La Ràpita
  • Reus
  • Salou
  • Tarragona
  • Torredembarra
  • Tortosa
  • El Vendrell
  • Valls
  • Vila-seca

Other services on the Costa Dorada9 services

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Frequently asked questions about email marketing on the Costa Dorada

  • They are sorted by what they were looking for and written to with what you saw fitted, without bombarding them. Before the first send we check under what permission those details were stored and only write to people you can write to.

  • It is worth starting: a small, well-sorted list performs better than a large, mixed one. And it grows with every viewing, every call and every form on your website, which come in by themselves.

  • Yes: Spanish, Catalan, English and whichever your list asks for. It is not a pasted machine translation: each email is checked so that it sounds natural to whoever reads it and is sent only to the contacts of that language.

  • One email a month with news and an alert only when a home comes in that fits what they asked for. If a contact stops opening, we write less; if they open and reply, we raise the pace.

  • With a properly configured domain, clean lists and emails people want to open. We do not promise a delivery percentage, but we watch which emails are opened and remove from the list whoever does not respond.

  • It works for those who already know you: whoever asked for a valuation a year ago or whoever bought from you and might now sell. For new owners, see winning property owners; email looks after them afterwards.

The Landing Agency team in the Barcelona office

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