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Email marketing for real estate agencies

Real estate email marketing agency in the province of Barcelona

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Barcelona, whoever asked for a home and did not find it may still be looking: your list already knows what they wanted

We sort your contacts by district, by language and by what they are looking for, write to them about what interests them and alert you when someone asks for a viewing. The list already exists: it just needs putting to work.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Barcelona, contact by contact

A list with contacts from different neighbourhoods, districts and countries is not written to with a single email

Estate agencies in the province of Barcelona collect contacts from everywhere: the buyer who asked about a flat in the Eixample, the family that wanted a garden in the Vallès, the Maresme owner who asked for a valuation and the person who wrote in English from another country. They are all in the CRM, in the inbox or in someone's spreadsheet, and many of them you stopped writing to a while ago.

The first job is to sort them out: remove duplicates, separate buyers, owners, investors and clients from abroad, and note each one's district and language. After that each one receives what is theirs, and the owners who reply feed the winning of property owners. This is how it is sorted by destination:

Maresme 10 towns A list of its own for those who looked for sea views and a train nearby. When a house comes in at Premià de Mar or Arenys de Mar, it reaches whoever asked for it, and the owner who sells to move away receives the valuation. Garraf 4 towns Two lists: the buyer from abroad, with emails in English, and the family from Barcelona with a second home. Each receives the house in Sitges or Vilanova i la Geltrú that matches what they asked for. Barcelona 10 districts The Barcelona city list: those who asked at your office, through a portal or at an open day. It is split by district and by language, and the monthly email tells what is selling in their neighbourhood. L'Hospitalet de Llobregat Barcelona L'Hospitalet contacts who asked about a flat near Barcelona and did not find the right one. One email with the new flat for whoever asked for it, and another with a valuation for the owner who already knows you. Terrassa Barcelona Families who looked at houses in Terrassa and bought in another Vallès city, or are still waiting. Emails for whoever wants a house with a terrace and for whoever sells to change neighbourhood. Badalona Barcelona Buyers who wanted sea and metro and are still looking. Automatic alerts for each new Badalona flat to whoever asked for that area, and a monthly email with what has sold nearby. Sabadell Barcelona Sabadell contacts kept apart from Terrassa's even though they share a district: each city has its own buyer. One email per city, with the homes that fit each list. Mataró Barcelona A list for Mataró and the towns next door: those who wanted to live on the coast and those who sold to buy nearby. An email with the district's new house for whoever asked for exactly that type. Santa Coloma de Gramenet Barcelona Santa Coloma contacts who asked about a flat and are still waiting. Short emails with the new flat, and the reactivation of whoever was left without a home and may be looking again. Sant Cugat del Vallès Barcelona Families from Barcelona who asked for a house with a garden in Sant Cugat. Each new house in Valldoreix or the centre reaches whoever was waiting for it, with photos and the distance to the school.
  • Baix LlobregatCastelldefels, Viladecans, Sant Boi de Llobregat: one list for families comparing beach and school, and another for the owner who sells to move to another area.
  • Vallès Occidental and OrientalCerdanyola del Vallès, Rubí, Granollers: new developments with their list of interested people and an alert email when a phase opens.
  • Osona and BagesVic and Manresa: small, loyal lists. One email a month about what sells in the district is enough.
  • Alt Penedès and AnoiaVilafranca del Penedès and Igualada: buyers of farmhouses and houses with land. A separate list, with emails that show the surroundings and the distance to Barcelona.
1/4 Contact base · lists

Each contact, on the list for their district and their language

We gather the contacts you have spread across the CRM, the inbox, the portals and the office, remove the duplicates and separate them: buyers, owners, investors and clients from abroad. Each one is tagged with their district and whether they prefer Catalan, Spanish or English.

2/4 Newsletter · your market

One email a month with what is selling in your district

What has happened in the neighbourhood, the house worth seeing and a useful guide for whoever buys or sells, with your brand and your tone. A buyer in the Vallès does not read the same as one in the Maresme, and each receives their own.

3/4 Automatic alerts · buyers

A house comes in and we write to whoever was looking for it, the same day

When you take on a property, it is matched with what each buyer asked for (area, price, bedrooms) and they are written to. Before they see it on a portal, they see it in their inbox. And you get the alert when someone asks for a viewing.

4/4 Reactivating contacts

The contacts from months ago who come back to ask

Many lists hold buyers who asked about an area and were left without the right house. With a few emails written for them, some reply, ask about a new house and ask to see it.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Arenys de Mar
  • Badalona
  • Barberà del Vallès
  • Barcelona
  • Berga
  • Caldes de Montbui
  • Calella
  • Canet de Mar
  • Canovelles
  • Cardedeu
  • Castellar del Vallès
  • Castelldefels
  • Cerdanyola del Vallès
  • Corbera de Llobregat
  • Cornellà de Llobregat
  • Cubelles
  • Esparreguera
  • Esplugues de Llobregat
  • Les Franqueses del Vallès
  • Gavà
  • Granollers
  • La Garriga
  • L'Hospitalet de Llobregat
  • Igualada
  • Lliçà d'Amunt
  • El Masnou
  • Malgrat de Mar
  • Manlleu
  • Manresa
  • Martorell
  • Mataró
  • Molins de Rei
  • Mollet del Vallès
  • Montcada i Reixac
  • Montornès del Vallès
  • Olesa de Montserrat
  • El Prat de Llobregat
  • Palau-solità i Plegamans
  • Parets del Vallès
  • Piera
  • Pineda de Mar
  • Premià de Mar
  • Ripollet
  • Rubí
  • Sabadell
  • Sant Adrià de Besòs
  • Sant Andreu de la Barca
  • Sant Boi de Llobregat
  • Sant Celoni
  • Sant Cugat del Vallès
  • Sant Feliu de Llobregat
  • Sant Joan Despí
  • Sant Just Desvern
  • Sant Pere de Ribes
  • Sant Quirze del Vallès
  • Sant Vicenç dels Horts
  • Santa Coloma de Gramenet
  • Santa Perpètua de Mogoda
  • Sitges
  • Terrassa
  • Tordera
  • Torelló
  • Vallirana
  • Vic
  • Viladecans
  • Vilafranca del Penedès
  • Vilanova i la Geltrú
  • Vilassar de Mar

Frequently asked questions about email marketing in the province of Barcelona

  • Yes. It is the first step: gather everything in a single list, remove the duplicates and note for each one what they look for, in which district and in which language. Whatever is missing is filled in by the first email, which asks only what is needed.

  • The language is noted from what they wrote and how they prefer to be addressed, not from where they live. If they wrote in English, they receive the email in English. And if they say they prefer Spanish, it is changed and they never receive another language.

  • It depends on how the data was collected and on whether they agreed to receive communications. We review it with you before sending anything, write only to those who can receive it and every email carries an unsubscribe link. Whatever cannot be used is left out.

  • Yes, with a different message: you do not talk to them about houses to buy, but about what has sold in their town and how to ask for a valuation. The owners who reply go onto the list of those to win.

  • A single list with sub-lists by district. That way a buyer who looks at Barcelona and then the Vallès does not receive two emails from the same agency, but one with the homes from both areas.

  • It changes who you write to and what you say. Instead of the same email for everyone, each list receives homes and news from its area and its language. And whoever opens nothing for months leaves the list, so your emails do not end up in the spam folder.

The Landing Agency team in the Barcelona office

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