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Instagram Ads for real estate agencies

Real estate Instagram Ads agency in the Community of Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A Madrid home has to be seen on the phone before anyone asks for a viewing

The buyer who does not follow you today looks at Instagram every day. We prepare the ad for each property, choose who sees it and measure the messages and viewings each one brings.

  • Every house, in vertical format

    We prepare the ads for each property in the formats people look at on their phone: vertical video, stories and carousel.

  • To people who do not follow you yet

    Your account is seen by people who already know you. The ads show your houses to people looking at property in your area who do not yet know you exist.

  • What each house brought

    Once a month we tell you what each advertised property cost and what it brought: messages, calls and viewings. No jargon.

Instagram in Madrid

Each home reaches an audience, not all your followers

A penthouse with a terrace in the centre, a villa with a pool in the north-west and a family flat in the south are not shown in the same way or to the same people. We segment by area and by profile: the penthouse video to whoever looks at homes in the city; the villa one to families in the neighbouring towns and to buyers from abroad.

Instagram is also where your brand is seen before anyone calls you, so we take care of how each ad looks and lead whoever is interested from the story or the carousel to the listing on your website. For the owner who has not yet decided to sell we prepare separate ads, with the approach of Meta Ads. This is how it looks by area:

Madrid 21 districts 3,506,730 inhabitants and many homes to show: Reels by district, so that the Chamberí penthouse is seen by whoever looks at Chamberí and not by the whole city. Móstoles Community of Madrid 214,817 inhabitants: carousels of the family flat with the neighbourhood, the price and what is nearby, for whoever compares several homes before writing. Alcalá de Henares Community of Madrid 203,208 inhabitants and a historic centre with a strong image: Reels that show the home and its street, and stories that lead to the full listing. Leganés Community of Madrid 195,734 inhabitants: direct messages with the answers already prepared, for the flat buyer who writes outside office hours. Getafe Community of Madrid 193,238 inhabitants: stories with a button to the listing, for whoever browses on the phone on the way to work. Fuenlabrada Community of Madrid 190,076 inhabitants: a carousel with the photos of the flat, the price and the transport, so that whoever writes to you already knows if it suits them.
  • Madrid cityReels by district: the Chamberí penthouse and the Salamanca flat are shown to whoever looks at that area, with the neighbourhood in the first sentence and the listing one tap away.
  • North-westPozuelo de Alarcón, Majadahonda, Las Rozas de Madrid and Boadilla del Monte: videos of garden, pool and living room, made for the family that compares several homes before writing.
  • SierraSan Lorenzo de El Escorial, Guadarrama and Cercedilla: the landscape a photo cannot capture fits into a vertical video. Whoever watches it understands the home and its surroundings.
  • Henares CorridorAlcalá de Henares, Torrejón de Ardoz and Coslada: carousels with the home, the price and what is nearby, and direct messages for whoever asks on the way home.
1/4 Reels · vertical video

One Reel per property, from the front door to the views

With what you have, we prepare a short vertical video: façade, living room, terrace or garden and the view. It is advertised to whoever looks at homes in Madrid and does not yet follow you, with the neighbourhood and the type of home in the first sentence.

2/4 Stories · link to the listing

One story, one home and a button that leads to your listing

Short stories with the property and a “See the home” button. Whoever taps it lands on the listing on your website, with the photos, the price and your phone number, not on a profile where they would have to hunt for it among all your posts.

3/4 Carousel · one house, several photos

The carousel that tells the home right up to the price

Façade, living room, main bedroom, views and, at the end, the area and the price. Whoever swipes to the last photo already knows whether it fits, and whoever writes to you does so knowing what it costs.

4/4 Direct messages

Whoever writes on Instagram gets a reply before asking another agency

Many buyers write instead of calling, including those outside Spain. We leave with you the answers to what they always ask (whether it is still available, when it can be seen, what the costs are) so you reply in your own style and the contact goes into your diary.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcalá de Henares
  • Alcobendas
  • Alcorcón
  • Algete
  • Alpedrete
  • Aranjuez
  • Arganda del Rey
  • Arroyomolinos
  • Boadilla del Monte
  • Ciempozuelos
  • Collado Villalba
  • Colmenar Viejo
  • Coslada
  • El Escorial
  • Fuenlabrada
  • Galapagar
  • Getafe
  • Guadarrama
  • Humanes de Madrid
  • Leganés
  • Madrid
  • Majadahonda
  • Meco
  • Mejorada del Campo
  • Móstoles
  • Navalcarnero
  • Paracuellos de Jarama
  • Parla
  • Pinto
  • Pozuelo de Alarcón
  • Las Rozas de Madrid
  • Rivas-Vaciamadrid
  • San Fernando de Henares
  • San Lorenzo de El Escorial
  • San Martín de la Vega
  • San Sebastián de los Reyes
  • Torrejón de Ardoz
  • Torrelodones
  • Tres Cantos
  • Valdemoro
  • Villalbilla
  • Villanueva de la Cañada
  • Villanueva del Pardillo
  • Villaviciosa de Odón

Frequently asked questions about Instagram Ads in the Community of Madrid

  • Yes: the ads reach whoever looks at homes in your area even if they do not follow you. That does not need an account with many followers, but good videos of each home and a well-chosen audience.

  • The Reel shows the walkthrough and the views, the carousel the details and the price, and stories serve to lead to the listing. A penthouse calls for views and terrace; a villa, garden and layout. We choose the format according to what decides the purchase in each home.

  • We start with the material you have and tell you what is missing for the home to look the part. What matters is that the walkthrough is clear, tidy and well lit.

  • It is agreed with them before publishing. The home can be shown without the exact address and only to a specific audience, and what is going to be shown is shared with the owner.

  • We measure direct messages and visits to the listing, not reactions. In the report you see which ad brought the person who wrote and which ones ended in a viewing.

  • Yes, with ads different from the sales ones: your homes sold near their neighbourhood and a simple way to ask you for a valuation. It is the work of our solution for winning property owners.

The Landing Agency team in the Barcelona office

Let your houses be seen
as they deserve

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