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Meta Ads for real estate agencies

Real estate Meta Ads agency in the Community of Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Before the Madrid owner searches for you, they must already have seen you

Instagram and Facebook reach people who live in your neighbourhood and have not yet decided to sell. We show your properties and your sales to that audience, starting with those who already know you, and we measure what reaches the viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Madrid audiences

Owners, buyers and clients from abroad, in the same account

Meta lets you choose who sees each ad. In the capital, owners of a specific neighbourhood on one side and buyers from others on the other; in the north-west and the north, families who want a villa with a garden; in the south and the Henares, people who rent and plan to buy; and, separately, buyers from other countries chosen one by one.

The starting point is what you already have: your client base and those who have visited your website. On that base, Meta learns to find similar people. For the owner who is still unsure about selling there is a campaign of its own, and it is part of our solution for winning property owners. This is how it splits by area:

Madrid 21 districts 3,506,730 inhabitants: owners of one district on one side and buyers from others on the other. One ad per audience, with the home and the neighbourhood each one sees. Móstoles Community of Madrid 214,817 inhabitants: families comparing and residents thinking of selling. Ads with your sales in their neighbourhood, and your contact base as the starting point. Alcalá de Henares Community of Madrid 203,208 inhabitants in the Henares Corridor: ads in the Feed and in Stories for the resident who has lived in the same home for years and has not yet decided to sell. Leganés Community of Madrid 195,734 inhabitants: two ads are tested, the photo of the building and the video of the area, and the one that does not make the owner write is switched off. Getafe Community of Madrid 193,238 inhabitants: an audience from the city itself and its neighbours, without spending on people who live far from where you have sales. Fuenlabrada Community of Madrid 190,076 inhabitants: every contact that arrives through a form goes into your CRM at once, and Meta learns from those that end in a viewing.
  • Madrid cityAds with your sales for the owners of one district and ads with homes for sale for those searching in others. Two audiences, two messages and one report.
  • NorteAlcobendas and San Sebastián de los Reyes, with La Moraleja inside Alcobendas: families and professionals of the area. Videos of homes with gardens and ads with your sales over there.
  • Henares CorridorAlcalá de Henares, Torrejón de Ardoz and Coslada: residents who have lived in their home for years without deciding to sell. We start with your base and with those who have visited your website.
  • SurMóstoles, Leganés, Getafe and Fuenlabrada: families comparing and owners thinking of changing home. The budget moves between them depending on who writes.
1/4 Your database and your website

Your ads, in front of those who already know who you are

We start with your contact base and with those who visited your website: we show them your homes and the sales you have closed in their neighbourhood. In the rest of Madrid, Meta learns from every contact that ends in a viewing and looks for people who resemble them.

2/4 Placements · Feed, Stories and Reels

The money goes where owners write

Your ads appear in the Feed, in Stories and in Reels on Instagram and Facebook. Every week we move the budget from where nobody writes to where they do, and we tell you about it without jargon.

3/4 Creative testing

Three ads from your neighbourhood compete and the one that brings contacts stays

A photo of the façade, a video of the penthouse and a carousel of the new development go out at the same time, with the same audience and the same money. With the first data you can see which one moves the owner to write. That one stays; the others are switched off.

4/4 Pixel and Conversions API

From the ad to your CRM and to the viewing, without losing anyone on the way

Every contact goes into your CRM at once and every step it takes (call, appointment, viewing) goes back to Meta. That is how it learns which profile ends up viewing a home and looks for more like it, not just people who fill in forms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
  • Alcalá de Henares
  • Alcobendas
  • Alcorcón
  • Algete
  • Alpedrete
  • Aranjuez
  • Arganda del Rey
  • Arroyomolinos
  • Boadilla del Monte
  • Ciempozuelos
  • Collado Villalba
  • Colmenar Viejo
  • Coslada
  • El Escorial
  • Fuenlabrada
  • Galapagar
  • Getafe
  • Guadarrama
  • Humanes de Madrid
  • Leganés
  • Madrid
  • Majadahonda
  • Meco
  • Mejorada del Campo
  • Móstoles
  • Navalcarnero
  • Paracuellos de Jarama
  • Parla
  • Pinto
  • Pozuelo de Alarcón
  • Las Rozas de Madrid
  • Rivas-Vaciamadrid
  • San Fernando de Henares
  • San Lorenzo de El Escorial
  • San Martín de la Vega
  • San Sebastián de los Reyes
  • Torrejón de Ardoz
  • Torrelodones
  • Tres Cantos
  • Valdemoro
  • Villalbilla
  • Villanueva de la Cañada
  • Villanueva del Pardillo
  • Villaviciosa de Odón

Frequently asked questions about Meta Ads in the Community of Madrid

  • We reach people in an area (a district, a town or a radius around a point) and those who fit the owner profile. Not specific addresses or names: Meta works with audiences, not with lists of residents.

  • Yes. The country, the language and the type of buyer are chosen, and the ad and the listing go in their language. It is the international part of the work, which we explain in international clients.

  • Yes, although first it has to be brought together and cleaned: repeated entries removed and owners separated from buyers. Only contacts who have agreed to receive communications from you are used.

  • Every contact enters your CRM with the ad it comes from, and is followed through to the call, the appointment and the viewing. In the report you see which ad brings owners and which only brings reactions.

  • Google picks up those already searching for an agency or a valuation; Meta reaches those who have not decided anything yet. They complement each other: one catches the search and the other prepares the ground before it arrives.

  • Photos and videos of your homes, access to your CRM and your website, and tell us which areas interest you. We build the rest and watch it every week.

The Landing Agency team in the Barcelona office

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