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Meta Ads for real estate agencies

Real estate Meta Ads agency in Madrid

Put your website to the test

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Free · no sign-up · instant result

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Madrid every district has its owner and its ad

We start with your client base and with whoever has visited your website, and look for more people like them in each district. The ads run on Instagram and Facebook, and we measure which contacts end in a viewing.

  • Every house, in the format of each network

    Every property in vertical format for Stories and Reels, and tailored for the Feed. We explain it in Instagram Ads.

  • Property owners in your area, not all of Spain

    The ads are seen in your area and around it, not across all of Spain. Anyone thinking of selling leaves you their details without leaving Instagram.

  • Instagram and Facebook, a single plan

    One budget, the same audiences and a monthly report on what each network brought, in calls and in viewings.

Meta in Madrid

Twenty-one districts, twenty-one audiences: the ad is decided by who sees it

In Madrid, whoever thinks of selling usually lives a few streets from where you work, and whoever buys may come from another district, another city or another country. Meta lets you choose who sees each ad, and in a city of 3,506,730 inhabitants (INE, 2025) that choice is everything: showing a Salamanca penthouse to all of Madrid is throwing the budget away.

We start from your client base and from whoever has already visited your website, and from there Meta learns to find similar people. For the owner who has not yet decided to sell we prepare a dedicated ad, within our solution for winning property owners. This is how it applies by district:

Centro District We test the façade photo against the video of the renovated flat, and the one that makes the owner of the old building write stays. Arganzuela District One ad for the owner who has lived beside Atocha or Legazpi for years, with your sales in their area, and another for whoever buys near the river. Retiro District The resident of a flat in a period building next to the park sees your sales in the area. The audience is limited to those who live nearby, not the rest of the city. Salamanca District Two ads that do not mix: one for the district's owner, with your sales, and another with homes for sale for the buyer from another district. Chamartín District Families looking for more space: a carousel with garden, school and transport. The ad that does not make people write is switched off. Tetuán District Ads for whoever rents and thinks of buying near the Castellana, with the price in view and a button to write to you. Chamberí District An audience of the district's owners and of whoever already saw your website. A Reel of the building and its entrance, in the Feed and in the Stories. Fuencarral-El Pardo District Many homes and many neighbourhoods: the campaign is split by area, and Meta learns from the contacts that end in a viewing. Moncloa-Aravaca District A house with a garden for the families of Aravaca and Valdemarín; flats for whoever works nearby in Argüelles. Each audience sees a different video. Latina District Owners of family flats see your sales in their area. Each contact enters your CRM at once and Meta learns from those who reach a viewing. Carabanchel District We start with your base and with whoever visited your website in the district. Then Meta looks for more similar people in Vista Alegre, Opañel and Comillas. Usera District Ads with your sales for the neighbourhood's owner and others with homes for sale for first-time buyers: two messages and one report. Puente de Vallecas District The long-standing owner sees your name on Instagram and Facebook before needing you. Being there for months is worth more than a one-off ad. Moratalaz District One ad for the owner who has lived in their flat for years and another for the young family who wants to buy in the neighbourhood. Ciudad Lineal District Arturo Soria and Ventas call for different messages. Three ads compete with the same money and the one that brings contacts stays. Hortaleza District New build: a carousel with floor plans and photos of the development. For the owner of a second-hand home, your sales in their area. Villaverde District The money is split between Feed, Stories and Reels and goes to where the owner writes. It is reviewed every week. Villa de Vallecas District New-build ads in the Ensanche for whoever buys a first home; for the owners in Santa Eugenia, your sales in their area. Vicálvaro District Separate audiences for El Cañaveral and for the old town. We measure which ad ends in a viewing before spreading more money. San Blas-Canillejas District The owners of Simancas, Rosas and Canillejas see your sales near their home, and Meta learns from each contact that ends in a viewing. Barajas District A video of the house and a carousel with the green areas of Alameda de Osuna. We test which one moves the owner to write.
1/4 Your database and your website

Your base and whoever passed through your website, in front of their neighbours

We start with your clients and with whoever has already looked at your website: we show them your homes and your sales near their street. In the rest of Madrid, Meta learns from each contact that ends in a viewing and looks for people who resemble them, without us having to guess neighbourhoods.

2/4 Placements · Feed, Stories and Reels

The money goes to where the owner writes: Feed, Stories or Reels

The same ad appears on Instagram and on Facebook, in the Feed, in the Stories and in the Reels. Every week we look at where the messages arrive and move the budget from what does not work to what does, from one district to another.

3/4 Creative testing

A photo of the entrance, a video of the flat and a carousel, at the same time

All three run with the same audience and the same money, and with the first data we see which one moves the owner to write. The winner stays, the others are switched off and next month another is tested, with the street of one district or the interior of another.

4/4 Pixel and Conversions API

From the ad to your CRM and to the viewing, with the district noted

Each contact enters your CRM at once, with the home's district. What happens next (call, appointment, viewing) goes back to Meta, which learns which profile ends up viewing and looks for more like it, not just people who fill in forms.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Around the capital

Near Madrid

The ads that work in Madrid can also reach Leganés, Coslada or Alcorcón. If your agency works there, each city gets its own audience:

  • Pozuelo de Alarcón
  • Leganés
  • Coslada
  • Alcorcón
  • Getafe
  • Alcobendas

Real estate Meta Ads agency in Madrid21 districts

  • Retiro

Other services in Madrid9 services

Google AdsMadrid Instagram AdsMadrid Facebook AdsMadrid ChatGPT AdsMadrid Real estate SEO and AIMadrid Artificial intelligenceMadrid Email marketingMadrid Web designMadrid Web developmentMadrid

Frequently asked questions about Meta Ads in Madrid

  • One or two, where you already have sales to show. With a small, well-chosen audience Meta learns sooner than with the whole city at once.

  • Better not to. The owner in one district and the owner in another respond to different messages, so each gets its own photo, text and sales.

  • There is no calendar. An ad is replaced when it stops bringing contacts, and the new one competes with the one still running to see which wins.

  • First they need to be moved into a CRM so that each contact arrives with its district and status. Without that we cannot tell which ad ends in a viewing.

  • Yes. A radius is chosen around your office or the streets where you sell. A small audience spends less and is adjusted sooner.

  • Only the contacts who have given permission to receive communications from you, and you decide which list is uploaded. The rest are not touched.

The Landing Agency team in the Barcelona office

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