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Real estate SEO and AI

Real estate SEO agency in Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Madrid nobody searches “Madrid”: they search Chamberí, Retiro or Carabanchel

Twenty-one districts, each with its own buyer and its own competitors. We organise your website with one page for every district where you want to get calls and measure which searches bring you property owners.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

Madrid by district

A city of 3,506,730 inhabitants is searched in pieces

Madrid has 3,506,730 inhabitants (INE, 2025) spread over 21 districts that are nothing alike. Whoever wants a classic building looks at Salamanca or Chamberí; whoever wants more space and a school nearby, the north and the north-west; whoever is starting out, the south. A single “estate agent in Madrid” page answers none of those intentions, and the portals fight over it as well.

What you can win is the search with a district or neighbourhood name, because that is where whoever knows the street comes out ahead. If your buyer writes from another country, the international clients solution completes the work. This is how we split it:

Centro District Searched by small neighbourhood and with renovation in mind: Justicia, Embajadores, Palacio. Each asks for its own page, with what gets renovated in an old building. Arganzuela District Atocha, Legazpi and Delicias are compared by river and transport. The page that says how many minutes away everything is wins. Retiro District Next to the park, Ibiza, Jerónimos and Niño Jesús are searched as if they were different cities. A guide per neighbourhood, under your name, answers before they call. Salamanca District Recoletos, Goya and Lista bring together the agencies fighting over the same buildings. Here content with street names and your profile on the map decide. Chamartín District El Viso, Hispanoamérica and Ciudad Jardín are searched with “school” and “garden” attached. One page per neighbourhood catches that search before the generic district one. Tetuán District Cuatro Caminos and Bellas Vistas are searched next to the Castellana, with price as the criterion. A clear page per neighbourhood helps more than a portal's listing. Chamberí District Almagro, Trafalgar and Arapiles are searched by name and by type of building. The buyer compares them with Salamanca, and each page must say what changes. Fuencarral-El Pardo District A huge and uneven district: Mirasierra and El Pardo are not searched like La Paz or Peñagrande. Without a page per neighbourhood, Google mixes them up and you lose both searches. Moncloa-Aravaca District Argüelles and Ciudad Universitaria are searched near the university; Aravaca and Valdemarín, with a house and a school in mind. Two searches and two pages. Latina District Aluche, Campamento and Cuatro Vientos are searched with “near the metro” and price. Here the owner tends to ask first how much their flat is worth. Carabanchel District Vista Alegre, Opañel and Comillas are searched by their own name. A guide per neighbourhood puts you in front of the neighbour who wants to sell, ahead of a portal. Usera District Orcasitas, San Fermín and Almendrales are searched by name and by price. A page per neighbourhood speaks to the local resident, whom a portal treats as just another one. Puente de Vallecas District Entrevías, San Diego and Numancia are searches for long-standing neighbourhoods. Whoever knows the street wins, and shows it in a guide under their name. Moratalaz District Pavones, Horcajo and Media Legua are searched for calm and green areas. Many owners have lived in their flat for years: a valuation page per neighbourhood finds them. Ciudad Lineal District Arturo Soria, Ventas and Concepción are searched by street and by metro. A page per neighbourhood separates the low-rise house from the block flat, which do not share a buyer. Hortaleza District Pinar del Rey, Canillas and Valdefuentes combine long-standing housing and new build. Each needs its own page and its link with the others. Villaverde District San Cristóbal, Los Rosales and Butarque are searched by price and square metres. Clear content per neighbourhood gives the local agency an edge over the portal. Villa de Vallecas District Santa Eugenia and the Ensanche de Vallecas mix an established neighbourhood and new development. One page for each stops Google from confusing them. Vicálvaro District El Cañaveral, Valdebernardo and the old town are three different searches within the same district: three linked pages and your profile on the area's map. San Blas-Canillejas District Simancas, Rosas and Canillejas are searched by neighbourhood and by transport. The agency with its own guide to each catches what the portal leaves unanswered. Barajas District Alameda de Osuna and the old town of Barajas are searched separately. Next to the airport people ask about noise and access: a page that explains it convinces before the call.
1/4 Technical SEO and architecture

One district, one address on your website and a link that joins them

We build the architecture by districts and neighbourhoods: one page for every place where you want calls, linked to each other and to their versions in other languages. First we clean up what holds Google back: repeated pages and sold listings that stay open. That way it understands you work Chamberí and does not confuse you with the agency next door.

2/4 Hyperlocal content

Neighbourhood guides with what only someone who sells there knows

We write, with your data, what is bought in Salamanca and what in Tetuán, how many minutes the metro is from each building and what a family asks before moving to Aravaca. Each guide goes under your name and answers before anyone calls.

3/4 GEO · AI search visibility

Get named by AI when people ask which district to choose

Whoever moves to Madrid for work asks an AI which district to live in. We prepare your website so that ChatGPT, Claude, Gemini or Perplexity can cite you, with clear data, a visible author and direct answers, and we check which questions you appear in.

4/4 Google Business Profile and local search

The Google map, office by office

We look after each office's profile with real photos, posts and answered reviews. With so many agencies in each district, whoever shows up first on the map when someone searches nearby gets the call. We explain it in our article on the Google profile.

Test your website on a Madrid district, right now:

We query Google Maps live. No sign-up.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab
Around the capital

Near Madrid

The buyer looking at Madrid compares it with Pozuelo, Alcobendas or Getafe, and the same goes for your agency if it also sells there. Each town needs its own page on your website:

  • Pozuelo de Alarcón
  • Leganés
  • Coslada
  • Alcorcón
  • Getafe
  • Alcobendas

Real estate SEO agency in Madrid21 districts

Other services in Madrid9 services

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Frequently asked questions about real estate SEO in Madrid

  • With the one you know best, where you already close deals and know what the owner asks. That page becomes your reference and, when it works, we open the neighbouring district.

  • Only for the ones you work. An empty page does not rank, so each one carries something useful that does not appear in the others.

  • One per address, because Google shows the map according to where the searcher is. The neighbourhood pages cover the districts where you have no office.

  • What it finds clear and verifiable: who you are, which areas you work, what you have sold and what your clients say. If it is scattered or unsigned, it does not name you.

  • Yes. The owner types “how much is my flat worth in Retiro” before calling anyone. A page that answers it and leads to a valuation request is part of winning property owners.

  • It depends on your website and on what each search already has. We give no fixed timeframe: we examine your website and tell you where to start.

The Landing Agency team in the Barcelona office

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