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Real estate SEO and AI

Real estate SEO agency in Salamanca, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Salamanca people do not search “the district”: they search the street

Serrano, Goya or Ortega y Gasset are typed by name, and each search calls for its own page. We organise your website by neighbourhood, write what people ask there, prepare your brand so AI can cite it and look after your Google profile.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

How people search in Salamanca

Six official neighbourhoods and a Golden Mile that is not searched the same way

Salamanca began as an expansion district for well-off families and today it is almost always searched by street or by neighbourhood. Buyers type “flat in Serrano”, “penthouse in Goya” or “stately flat in Recoletos”, and many say “Salamanca neighbourhood” for the whole district, which is really six neighbourhoods with different markets. The Golden Mile is shared between Recoletos, Goya and Lista; La Guindalera and Fuente del Berro are searched for other reasons and on another budget.

For an agency that changes the job. Competing for “estate agent in Madrid” means fighting portals and large networks; competing for “flat in Lista” or “sell a flat in Recoletos” can be won with a page of your own, real deals and a well-kept Google profile. And if your portfolio is here, you also want to be the reference in your area: the name that appears when someone, or an AI, thinks of your street.

1/4 Technical SEO and architecture

One page per neighbourhood, and the district page that ties them together

Recoletos, Goya, Lista, Castellana, La Guindalera and Fuente del Berro are each searched by name. We organise your website so every neighbourhood has its page and the district page links them, without Google mixing them up or treating them as repeated. We remove sold listings that are still open and duplicate addresses.

2/4 Hyperlocal content

Guides that answer what the owner of a stately building asks

With your data and your signature, we write what people ask before buying or selling here: how a building in Recoletos compares with one in La Guindalera, what to check in a flat with a doorman and a garage, what refurbishing a stately building involves. Neighbourhood content, not a generic description of Madrid.

3/4 GEO · AI search visibility

Get AI to cite you when someone asks about Serrano

Buyers from abroad ask before they search: “which Salamanca neighbourhood suits me for living with children”. We prepare your website so that ChatGPT, Claude, Gemini or Perplexity can name you, with direct answers and a visible author, and we check which questions you appear in.

4/4 Google Business Profile and local search

Your Google profile, among the agencies on the same street

Many offices sit within a few blocks of each other, and the map decides which one gets the call. We create and look after each office’s profile with real photos, posts and answered reviews. We explain how in our article on the Google profile.

See how Google sees you in Salamanca, with your own website:

We query Google Maps live. No sign-up.

Salamanca, neighbourhood by neighbourhood

The six neighbourhoods of Salamanca and what people search in each

Each official neighbourhood attracts a different buyer and calls for its own page, with what that buyer wants to know and the stock you really have.

  • RecoletosBetween the Paseo de Recoletos and La Castellana, with part of the Golden Mile. Searched by street and in several languages. It calls for a page with real deals and a complete English version.
  • GoyaCalle Goya, its shops and another stretch of the Golden Mile. Buyers who want the centre without leaving the district. Pages by type of flat win: penthouse, refurbished, with a terrace.
  • ReadyThis is where Calle José Ortega y Gasset, with its luxury shops, is. A well-established neighbourhood of classic buildings, searched by street. A street-by-street page with what you have sold nearby fits.
  • CastellanaThe neighbourhood that faces the Paseo de la Castellana, with offices and large flats. Searches for a home and for an investment get mixed: it is best to separate them on different pages.
  • GuindaleraResidential, with families and lifelong residents, and with its Parque de las Avenidas. People search “a flat to live in” and “near the school”: useful guides beat listings.
  • Fuente del BerroA quiet neighbourhood, towards the Avenida de la Paz. Whoever chooses it compares it with the Retiro and with La Guindalera. It deserves a page of its own, not a mention on the district page.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in Madrid21 districts

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Frequently asked questions about real estate SEO in Salamanca, Madrid

  • Because the district name covers too many different buyers, while the neighbourhood name already says what is being searched. A district page linking to one page per neighbourhood picks up both searches and stops them competing.

  • Because the map looks at the category, the reviews, the photos and the activity of the profile, not only distance. With so many offices a few steps apart, the one that looks after its profile every week wins.

  • They start by asking how much their flat is worth on their street. If your website has a serious valuation of that neighbourhood, with nearby examples, they call you. We combine it with our solution to win owners.

  • If your buyer lives abroad, yes: a complete page, not a half translation. It is the lever of our international clients solution: same neighbourhood, another search and another website.

  • Yes, if you want to appear when someone compares neighbourhoods. A modest page, with what you know of the area, is the one Google shows to whoever types that name.

  • It depends on how your website is today, and we do not give a deadline we cannot stand behind. The first thing you see is the neighbourhood pages picked up by Google and the calls that come from the profile; we show you which searches are moving.

The Landing Agency team in the Barcelona office

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