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Real estate SEO and AI

Real estate SEO agency in central Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In central Madrid, every neighbourhood is searched by its own name

Someone who wants a flat in Malasaña does not type the same as someone looking at Palacio or Lavapiés. We organise your website so each search finds its page, and we handle the technical side, the content and your presence in AI answers in the background.

  • Lluís Jiménez, Senior SEO at Landing Agency Lluís's AI assistant (Senior SEO)

    Build authority with content in your voice

    I have trained it with everything I know about real estate SEO and GEO. Talk to it as you would talk to me.

  • How many people are looking for a home in your area

    See how many people search every month to buy, sell or rent in your area, and what they type into Google.

  • Own your search in AI

    More and more buyers ask instead of searching. See whether AI names you or your competition.

How people search in central Madrid

Six official neighbourhoods and many street names

The Centro district is Madrid's historic core and the one where buyers use the most neighbourhood names. On paper there are six (Palacio, Embajadores, Cortes, Justicia, Universidad and Sol), but people type Malasaña, Chueca, Lavapiés or the Barrio de las Letras. Each name is a search with its own intent: whoever wants a penthouse to live in, the investor buying an old flat to renovate, and the foreign buyer looking for a second home between the Gran Vía and the Royal Palace.

It is a market of few homes and many agencies, with portals, large networks and neighbourhood offices fighting over the same searches. Here you do not win with a “flats in central Madrid” page, but by answering each neighbourhood with what people ask there. And if you want your name to be the one that comes up when someone thinks of those streets, you should be the reference in your area.

1/4 Technical SEO and architecture

One page for every neighbourhood, and none that compete with another

Malasaña sits inside Universidad and Chueca inside Justicia, so you have to decide which page answers each search so that Google does not confuse them. We organise your site with one page per neighbourhood and one for the district that links them, and we remove what slows it down: pages of sold flats still open and duplicate addresses.

2/4 Hyperlocal content

Content that tells a walk-up flat from a renovated penthouse

We write what people ask in the centre: what to know before buying in an old building, how living in Lavapiés differs from Palacio, what can be renovated in a flat with high ceilings. It goes under your name and with what you know about each street, not with a template text.

3/4 GEO · AI search visibility

Get named by AI when people ask about living in the centre

The buyer from abroad asks before searching: “which central Madrid neighbourhood suits me if I have no car”. We prepare your website so that ChatGPT, Claude, Gemini and Perplexity can cite you in those answers, and we check which ones you appear in.

4/4 Google Business Profile and local search

Your Google profile in a district full of offices

With so many agencies a few streets apart, the map decides who gets the call. We look after your Google Business Profile with photos, posts and answered reviews, and link it to the page of the neighbourhood where you have listings.

Check how Google sees you in central Madrid, with your own website:

We query Google Maps live. No sign-up.

The centre, neighbourhood by neighbourhood

The six neighbourhoods of Centro and what people search in each

Six official neighbourhoods, six ways of searching. Each one calls for its own page, with what the buyer wants to know and the homes you really have.

  • PalacioThe Royal Palace and the Madrid of the Habsburgs. Supply is thin and many buyers come from abroad. It calls for a page with specific buildings and a complete English version.
  • EmbajadoresThis is where Lavapiés is: small flats in old buildings, a young buyer or an investor renovating to rent out. It is searched by its popular name, not the official one, and the page has to use it.
  • CortesThe Barrio de las Letras and Calle de Huertas, with charming flats a short walk from the Paseo del Prado. Whoever searches here compares with Chueca, and a guide explaining the difference brings you the viewing.
  • JusticiaChueca and the Salesas: atmosphere, shops and renovated flats. They are searched for living and for buy-to-let, two intents that are best kept on separate pages.
  • UniversidadMalasaña, with a young professional buyer who buys the atmosphere of the area. A page with its own voice and the reviews on your profile weigh more than a plain listing.
  • SolThe Puerta del Sol and the streets around it. It is the tourist heart, and many searches are for accommodation, not for buying. We work the intent to buy and leave the rest out.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate SEO agency in Madrid21 districts

Other services in central Madrid9 services

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Frequently asked questions about real estate SEO in central Madrid

  • Yes, if you have listings in both. They are searched by their own name, not the district's, and a general Centro page answers neither. One page per neighbourhood and one for the district that ties them together.

  • By making it clear on every page that you sell and do not rent by the day: the title, the text and the data Google reads all talk about sales. And by working the questions of someone buying, which are different.

  • Quite a lot if your buyer comes from abroad. They need a page in their language, written for them and with the streets they recognise, not a plain translation. We explain it in our solution for international clients.

  • Yes. With few properties, every enquiry weighs more. We work the searches where you really compete, and a well-kept Google profile brings you calls from the map even if your catalogue is short.

  • You can, with neighbourhood pages and your own content, but the map favours whoever has the office nearby. That is why we tell you which searches you can compete for from where you are before promising anything.

  • Whoever inherits a flat starts by asking what it is worth. If your website shows up then with a serious valuation of their street, they call you. We link it to our solution for winning owners.

The Landing Agency team in the Barcelona office

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