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Facebook Ads for real estate agencies

Real estate Facebook Ads agency in central Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In central Madrid, many buildings are still in the hands of lifelong families

In Embajadores, Justicia or Palacio there are families who have lived in the same building for decades. They do not look for an agency until the last moment, but they follow the pages of their neighbourhood. We make sure that in the meantime they see you: your sales on their street, your team and an easy way to ask you for a valuation.

  • Get messages from people thinking of selling

    Ads designed for people who own a house in your area and are considering selling it, not for people who just look at photos.

  • Your sales, in front of people thinking of selling

    What you sell and how you sell it, in front of people who own a house in your area and are thinking of selling. When they decide, they will already know who to call.

  • Real faces, not stock photos

    Your team, your houses and your neighbourhood. We prepare the ads with you and every month we tell you which property owners each euro brought.

Facebook in central Madrid

The owner who has not thought of selling and the buyer who is far away

In the Centro district there are whole buildings that have belonged to one family for generations, and flats that are inherited without anyone knowing what to do with them. These owners do not fill in agency forms; they follow their longtime shops and their neighbourhood pages on Facebook. That is where an agency can introduce itself without being pushy.

At the same time, there is a buyer who lives outside Madrid and looks for a home in the centre to spend seasons there or to invest. We do not show that buyer the whole neighbourhood, but the home an owner has entrusted to you, in their country and their language. It is the work of winning owners and of selling well what you win, in two separate campaigns.

1/4 Ad audience · your area and beyond

The neighbour's home, in the neighbourhood and abroad

We make you known in Centro among those thinking of selling and those wanting to buy. When an owner entrusts you with a flat, we do not show it to their neighbours: we choose countries and cities so it reaches the buyer who fits, like a couple from abroad looking for their home in Madrid.

2/4 Facebook forms

A form that already has their name on it

The owner taps the ad and a form opens inside Facebook with their name, phone number and email already filled in. They only say whether the flat is empty or let and when they would think of selling, without leaving the app.

3/4 Messenger · instant reply

Messenger for those who prefer writing to calling

Whoever writes from the ad gets an immediate reply, at night too: where the flat is, whether it is empty or let and when they plan to sell. Your team receives the contact with everything noted and calls the next day without starting from scratch.

4/4 Events · open house day

An open door in a building in the centre

When you have a renovated building or a distinctive flat, a Facebook event aimed at your area fills the day with viewings. Whoever confirms picks a time and we remind them of the appointment the day before: you arrive with a full diary.

The centre, neighbourhood by neighbourhood

The six neighbourhoods of Centro and who you introduce yourself to in each

Each neighbourhood has a different owner and a buyer coming from somewhere else. Each is worked with its own message.

  • PalacioFlats in historic buildings, with few sellers and many buyers from abroad. A campaign in their language with the complete listing of the building.
  • EmbajadoresLavapiés: old buildings with neighbours of many years. A valuation ad for owners and a short form.
  • CortesHuertas and the Barrio de las Letras, with families who have spent a long time in their building. A valuation ad with your sales in the area.
  • JusticiaChueca and the Salesas. Owners who have rented out for years and are considering selling: a Facebook form and an immediate reply.
  • UniversidadMalasaña: people who live there follow the neighbourhood pages. Your team and your sales on its streets are shown.
  • SolAn area with lots of footfall and few homes. An event for a renovated building makes more sense than a general ad.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Facebook Ads in central Madrid

  • Facebook targets by area and radius, not by street number. In a district this small we use a short radius around your sales and your flats, and leave the rest of Madrid out.

  • Many do, above all to follow what happens in their neighbourhood. It is not the only channel, but it is where an owner who is not yet thinking of selling can see you several times without feeling chased.

  • Only what is needed: name and phone number, which come filled in, whether the flat is empty or let and when they plan to sell. The rest is discussed on the call.

  • Yes, by choosing the countries and the language of the ad. The landing page has to be in that language too, and we work on it with our solution for international clients.

  • The ad answers with the usual three questions and saves the replies. Your team sees them in the morning with everything noted and calls with a head start.

  • It depends on who you want to reach. Instagram suits the young or foreign buyer more; Facebook, the owner who has been in the neighbourhood for years. The usual answer is to combine them with Meta Ads for estate agents.

The Landing Agency team in the Barcelona office

Let the owner know you
before calling anyone

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