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Facebook Ads for real estate agencies

Real estate Facebook Ads agency in Arganzuela, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Let Arganzuela owners know who you are before they ask for a valuation

Someone who has owned a flat in Acacias or Delicias for years rarely decides to sell after seeing one ad. We show your work in their area, explain how you value a home and give them an easy way to talk to you when they are ready.

  • Get messages from people thinking of selling

    Ads designed for people who own a house in your area and are considering selling it, not for people who just look at photos.

  • Your sales, in front of people thinking of selling

    What you sell and how you sell it, in front of people who own a house in your area and are thinking of selling. When they decide, they will already know who to call.

  • Real faces, not stock photos

    Your team, your houses and your neighbourhood. We prepare the ads with you and every month we tell you which property owners each euro brought.

Facebook and Arganzuela property owners

Trust develops before a home goes on the market

In Arganzuela, a flat may pass from parents to children while the family continues to live only a few streets away. When the decision to sell arrives, the owner wants to know whether you understand their building and what you have done with other homes in the district. Facebook lets you tell that story without waiting for them to type “estate agent in Arganzuela” into a search engine. The ad does not offer an invented valuation figure: it shows a real transaction you are able to discuss and offers to review their home.

An owner campaign is different from a buyer campaign. The first audience cares about your knowledge of Delicias, Imperial or Acacias. The second cares about the available property, its location and how to book a viewing. Keeping those messages separate avoids paying for enquiries unrelated to your offer. It also stops owners receiving the same ad as people already comparing flats. Our approach to winning owners organises that journey beyond the first click.

1/4 Ad audience · your area and beyond

The local area for owners, other markets for their buyer

We introduce your agency to owners near the homes you work with. If you advertise a property to buyers from elsewhere, we prepare another campaign with its listing and the right language. A family selling by Madrid Río does not need the same message as a buyer who has never visited the district.

2/4 Facebook forms

A short form to ask for a valuation

On Facebook, owners can leave their details without leaving the app. We ask where the home is and when they want to talk, nothing unnecessary at this first stage. Your team receives the enquiry with the ad that started it and can call knowing why the owner wrote.

3/4 Messenger · instant reply

Messenger keeps the context of each property question

We prepare replies with you for someone asking about a flat or the value of their own home. First we clarify whether they are buying or selling, the neighbourhood and when they want to move ahead. If a valuation is needed, the conversation reaches the agent with the owner's answers already attached.

4/4 Events · open house day

An open viewing people can actually book

For a home that makes sense to show to several people, a Facebook event can present the property and offer viewing slots. We confirm appointments before calling the diary full. The ad itself is not a booking: what matters is who attended and whether they remained interested.

Owners in every neighbourhood

How the first message changes across Arganzuela

A local valuation should show that you know the owner's street, not just the name of the district.

  • ImperialIf the flat is near the Manzanares, the owner ad explains how to present that proximity without implying the home is inside the park.
  • AcaciasFor a neighbour wanting a different home without leaving the area, we show sales we can verify and offer to review their flat before discussing the next purchase.
  • La ChoperaMatadero and the riverside help locate a property. The form asks for the street, because a familiar landmark cannot replace the real address.
  • LegazpiA home near Matadero may interest people elsewhere in Madrid. The owner ad focuses on how you would sell it, without promising a particular buyer.
  • DeliciasValuing a family flat calls for a conversation about its condition, building and the owner's plans. The form starts that talk without turning it into an automatic figure.
  • Palos de la FronteraAtocha station is a nearby reference, but it does not define every street. A simple question about the property avoids valuing the wrong location.
  • AtochaWhen advertising a viewing, we make clear that this is about buying a home near the station. Messenger is then less likely to fill with transport queries.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Facebook Ads in Arganzuela, Madrid

  • Yes. We show them your work and invite them to review their home while they are still considering their options. When they write, your team continues a conversation that already has context.

  • Name, contact details, neighbourhood and when they would like to talk. A valuation needs to see the property and hear the owner; a long form cannot replace that.

  • We prepare separate ads and journeys. Owners ask for a valuation; buyers ask about a specific home. Every enquiry is identified so your team can respond properly.

  • We define a first response and the essential questions with you. The team receives the conversation and decides when to continue. We do not present an automatic reply as a professional valuation.

  • No. It may help if the property suits a group viewing and there is material to explain it. Other homes call for an individual appointment. We decide with the owner.

  • We keep the originating ad with the enquiry and follow whether there was a call, valuation and instruction to sell. Reactions to the post do not count as homes won.

The Landing Agency team in the Barcelona office

Let the owner know you
before calling anyone

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