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Email marketing for real estate agencies

Real estate email marketing agency in Arganzuela, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone who asked about Delicias may still be waiting for the right home

Your contact list holds buyers who did not find a flat, owners who asked for a valuation and people who wanted to stay near Madrid Río. We organise those contacts so you write only when you have something useful. The aim is a reply, a viewing or a renewed conversation.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

People you already know in Arganzuela

A paused search is not always a lost one

A family viewed a flat in Acacias and rejected it because there was no room for one more bedroom. Another person asked about Legazpi but still needed to sell their home. A Delicias owner requested a valuation and decided nothing. If all those conversations are mixed across email and the management system, the next available home will miss the person waiting for it. We recover the records, remove duplicates and note what each person wanted and in which neighbourhood.

We do not send the same update to the whole list. Someone wanting to walk beside the Manzanares may not want a home by Atocha, and someone considering a sale needs a different explanation from a buyer. An email under your agency's name can say what changed in your portfolio, show a suitable home or follow up on an unfinished conversation. The relationship continues in your voice, with consent and a way to unsubscribe. If you need to bring in more owners, we also work on winning owners.

1/4 Contact base · lists

A list that separates neighbourhoods and intentions

We bring together contacts from the CRM, website and enquiries that came from property portals. We separate buyers from possible sellers and note whether someone wants Imperial, Delicias or a convenient journey to Atocha. We check permissions before sending anything and do not invent an interest from a mere click.

2/4 Newsletter · your market

An email about the market you actually know

The newsletter discusses a sale you can explain, a new home or a question your Arganzuela clients often ask. It does not fill space with unsourced average prices. Your team checks every detail and the message goes out in your name and manner, so readers know who will answer when they reply.

3/4 Automatic alerts · buyers

A new home reaches the person who asked for it

When a home arrives in La Chopera, we match it with preferences buyers gave voluntarily: area, budget and requirements. They receive that property's listing with its price and availability. Someone who asked for another kind of home does not receive an alert that creates only noise.

4/4 Reactivating contacts

Speak again to someone whose search remained open

An older contact may still be looking or may already have bought. A short message finds out without pressure and lets us update the list. If they reply, your team sees the earlier conversation and knows which flat they saw, why it did not fit and what might interest them now.

Arganzuela in your contact list

Seven neighbourhoods that deserve more than one label

A preference recorded properly stops you sending homes a buyer would never view and lets you resume a relevant conversation.

  • ImperialIf someone asked for a home by the Manzanares, we keep that preference and their budget. The alert shows only properties whose real location meets the request.
  • AcaciasSomeone who wants to stay in Acacias may be waiting for a different layout, not another district. The email can show the floor plan before asking for another viewing.
  • La ChoperaAn enquiry about the Matadero area is not the same as a request for any Arganzuela flat. We record what attracted the buyer and check whether the next home offers it.
  • LegazpiIf a home was reserved before the contact could decide, we write when another property meets their requirements, without pretending it is the same one.
  • DeliciasA family needing more space may have to sell first. We separate their purchase search from a possible valuation of their current home.
  • Palos de la FronteraSomeone mentioning Atocha may mean a daily commute or a particular street. We confirm the need before sending a list of flats near the station.
  • AtochaIf a contact asked for rail access, the listing gives the real journey from the home. Putting the station name in the subject cannot replace useful detail.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Madrid21 districts

  • Retiro

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Frequently asked questions about email marketing in Arganzuela, Madrid

  • We first check where each address came from and what the person agreed to receive. A large list without permission is no use. Eligible contacts are separated by interest and neighbourhood.

  • We write only if a new home matches what they requested and we have permission. The email acknowledges that the earlier property is no longer available.

  • It helps, but we cannot make it up. We can ask whether Madrid Río, Atocha or a specific neighbourhood matters most. The answer stays in the CRM for future alerts.

  • No. It can answer a real question about buying or selling in Arganzuela. What matters is that readers can use it and it does not feel like a catalogue sent out of habit.

  • We merge duplicate records before starting. One person may have arrived through the site, a portal and a viewing; they should appear once with their history.

  • We see who replied, which listing they opened and whether they booked. Your team records the viewing and the deal if it happens. Open rates alone do not win a listing.

The Landing Agency team in the Barcelona office

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