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Email marketing for real estate agencies

Real estate email marketing agency in Hortaleza, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A Pinar del Rey alert should not mix flats from across the district

We organise contacts by permission, intent and stated criteria. Alerts consult active homes and every reply retains its originating listing; owners and buyers receive separate journeys the team can continue from CRM.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Email matched to search

An area in the subject requires checking listing addresses

Someone seeks two bedrooms in Pinar del Rey and leaves an email for new homes. We record permission and their stated criteria: area, budget and features. Before an alert goes out, we check location, status, price and layout of every listing. If stock only has Canillas flats, we do not present them as exact Pinar del Rey matches. We can explain there is no supply today and ask whether to widen the area. A linked listing shows current terms when opened on mobile. Agents see which proposals were sent and which drew a reply so a rejected home is not suggested again.

A Valdefuentes owner requesting valuation has a different purpose. They receive information about documents and steps to prepare, followed by team contact; they do not automatically join buyer alerts. We review every record's source and sending basis, opt-outs, bounces and duplicates before creating sequences. An old list without clear permission is not revived. A newsletter may answer a real question even without new homes, without posing as a property alert. Before automated sends we check stock again to remove reserved or sold homes. We test links, forms and Spanish and English translations. Opens help diagnose delivery and subject lines; confirmed conversations, viewings and meetings indicate whether a message brought a useful service closer. We limit frequency and respect opt-outs across all email channels.

1/4 Contact base · lists

The database separates buyers, owners and permissions

We remove duplicate contacts and check the origin of each address. We record stated preferences and corresponding consent. An owner seeking valuation receives process information rather than flat alerts simply for providing an email.

2/4 Newsletter · your market

Alerts consult current status and location

New homes are matched to recorded budget, area and features. If price or availability changes, pending messages and linked pages are reviewed. With no matches, people may keep a search or widen it voluntarily.

3/4 Automatic alerts · buyers

Newsletters develop a useful question

We may send agent-reviewed guidance on viewings, documents or selling steps. Each link opens a full explanation. We avoid unrelated stock lists or repetitive emails without new value.

4/4 Reactivating contacts

Reactivation listens before insisting

If a contact has been quiet, we ask whether preferences remain or team conversation is wanted. Opt-outs are respected and frequency limited. We measure replies and appointments rather than a curiosity open.

Alerts with checked addresses

Area preference determines which listing is sent

Each home is matched to stated criteria without moving properties to fill an email.

  • PalomasA new listing links active stock with price and status reviewed before sending.
  • PioveraA buyer reply reaches the agent with the home that had been shown.
  • CanillasA home here does not fill a Pinar del Rey-only alert.
  • Pinar del ReyBedrooms and budget combine with a person's stated area.
  • Apóstol SantiagoWithout compatible stock, email explains this and allows criteria to remain saved.
  • ValdefuentesAn owner receives valuation information separate from buyer alerts.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Madrid21 districts

  • Retiro

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Frequently asked questions about email marketing in Hortaleza, Madrid

  • Yes, where requested and listing locations are checked. Budget and features are also respected in every alert.

  • Stock is checked and the home removed from pending messages. Its linked listing shows current status to avoid impossible viewing requests.

  • Yes, if it answers useful questions someone agreed to receive. A guide is not presented as an alert for nonexistent supply.

  • Not for requesting valuation. We keep permission and purpose separate and communicate the process requested.

  • First we check source, permissions, opt-outs and data quality. A new campaign is not automatically valid merely because an address remains stored.

  • Replies, conversations, viewings and valuations confirmed in CRM. Opens diagnose delivery but do not prove a property transaction.

The Landing Agency team in the Barcelona office

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