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Google Ads for real estate agencies

Real estate Google Ads agency in Hortaleza, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Buying in Canillas and selling in Valdefuentes need different ads

We organise campaigns by intent, check stock and search terms and send clicks to relevant listings or valuation pages. Budget decisions use answered contacts and confirmed appointments alongside forms.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Campaigns with coherent destinations

The word Hortaleza may hide opposing needs

A buyer searches 'three-bedroom flat in Canillas' and an owner types 'sell house in Valdefuentes'. Both name the district, but their landing pages must differ. The first shows active homes with checked location and features or explains that none fit today. The second explains how a valuation is prepared and offers team contact without promising an automatic figure. We define ads, groups and forms by intent before increasing spend. We test on mobile that visitors retain area, home and question when sending an enquiry. An ad drawing clicks to a generic catalogue may look efficient while creating questions agents cannot answer.

We analyse actual search terms to see whether people seek buying, selling, renting, jobs or unrelated services. Negatives are added carefully and checked not to block valid property searches. Six administrative areas, Palomas, Piovera, Canillas, Pinar del Rey, Apóstol Santiago and Valdefuentes, are named only when services or stock support them. A Piovera flat is not advertised as Canillas to capture more impressions. Owner acquisition may continue in an area without active homes if the agency provides valuation there. With consent and sufficient audience, a return message may resume a search while excluding reserved or sold homes. CRM links campaign and enquiry; agents confirm which requests became conversations, viewings or meetings. That guides terms and budget better than an isolated click.

1/4 Google Search · keywords

Buying and selling get separate ads and pages

Home searches lead to current filtered stock or a compatible listing. Owner searches explain valuation and follow-up. We review copy when stock changes and avoid requesting viewings the agency cannot offer.

2/4 Valuation campaigns

Negatives follow what people actually searched

We check queries triggering campaigns and exclude jobs, renting or another intent only where the agency does not serve it. Exclusions are re-evaluated to protect valuable local buying and selling searches. The list is not considered finished at launch.

3/4 Remarketing · YouTube and Display

Return messages respect permission and home status

An audience may recall saved criteria or invite agent contact if settings allow. We limit frequency and review availability. Withdrawn homes do not continue as viewing options.

4/4 Measurement and conversions

Measurement reaches outcomes confirmed by agents

We configure call and form events, avoid duplicates and keep source in CRM. Agents mark actual conversations, viewings and valuations. We compare quality against spend and correct ads or destinations yielding weak enquiries.

Ads with located stock

The ad's area matches a listing or service

Every click reaches an answer matching the search or explaining lack of current supply.

  • PalomasA buyer listing shows reviewed price and status before an appointment request.
  • PioveraThe campaign does not present this home as located in Canillas for ad convenience.
  • CanillasA three-bedroom search advertises only homes with that recorded feature.
  • Pinar del ReyNegatives remove unrelated queries without blocking local property intent.
  • Apóstol SantiagoWithout active stock, flat ads stop while any owner offer remains separate.
  • ValdefuentesA seller query opens valuation and human contact rather than a buyer catalogue.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

Other services in Hortaleza, Madrid9 services

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Frequently asked questions about Google Ads in Hortaleza, Madrid

  • Yes, with active homes and checked address and features. Ad and destination are reviewed when supply changes.

  • We correct or pause a message promising them. The page may explain absence and offer saved criteria without showing unsuitable flats.

  • We can create a valuation campaign if the agency serves the area. It is separate from buying ads and an agent examines each home.

  • We review actual terms and add justified negatives, checking they do not exclude valid buyers or owners.

  • We review status before continuing campaigns and return audiences. An unavailable home leaves viewing invitations.

  • We connect spend and events with agent-confirmed conversations and appointments. Clicks and forms diagnose, but do not replace contact quality.

The Landing Agency team in the Barcelona office

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