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Google Ads for real estate agencies

Real estate Google Ads agency in Usera, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone selling in Almendrales does not need a buyer flat ad

We prepare campaigns separated by intent and lead each click to a page that answers it. We review searches outside your portfolio, measure calls and forms, and compare appointments recorded by the team before adjusting budget.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Pay for relevant enquiries

A search says which conversation someone wants to begin

“Buy flat in Orcasitas” points to available homes. “Sell flat in Almendrales” calls for an explanation of valuation and next steps. If both expressions trigger one ad and land on a general homepage, clients must repeat everything after you pay for a click. We create buyer and owner groups and destination pages using checked area and home type. We do not advertise a house where an agency cannot show it or promise prices before inspection.

Usera also has words drawing non-property searches. San Fermín can relate to festivities and Pradolongo to the park. We inspect real terms that triggered ads and exclude those unrelated to buying or selling. Meseta de Orcasitas is used if listing addresses support it; this familiar name cannot replace an official area. We then connect clicks and calls to CRM viewings, valuations and instructions. An ad with less traffic but better conversations may deserve more budget than one filled with curiosity.

1/4 Google Search · keywords

Buying and selling words are managed separately

For buyers we show active homes in the searched area. For owners we explain how to request valuation. We exclude jobs, rentals or activities outside your service. We review paid searches to detect spending without relevant enquiries.

2/4 Valuation campaigns

Valuation leads to an honest form

A Moscardó owner may leave address, home type and contact preference. The ad explains an agent will review condition and context before discussing value. It does not publish an exact automatic figure just because an area name was entered.

3/4 Remarketing · YouTube and Display

Follow-up reminds people of current homes

With suitable consent and settings, someone who opened a listing may see it again while comparing. We limit repetition and stop ads for reserved homes. Alternatives are checked against area and budget rather than silently swapped.

4/4 Measurement and conversions

Measurement connects ad with actual viewing

We identify source of calls and forms and match the team's records: response, appointment, viewing and instruction. We review the gap between clicks and served enquiries. Budgets follow observed results without assigning a whole sale to one ad.

Campaigns by location

Destination should match the area advertised

We check where homes sit and which enquiries an agency can handle before buying a local term.

  • OrcasitasA buying search opens active Orcasitas flats, not a list across every Usera area.
  • OrcasurWithout available stock we do not pay for an ad promising homes for immediate viewing.
  • San FermínHousing terms are distinguished from festival or other activity searches sharing the name.
  • AlmendralesOwners wanting to sell reach a valuation and contact page separate from buyer catalogues.
  • MoscardóA flat ad leads to its listing with checked price and status rather than a form without context.
  • ZofíoA small search group can focus on real supply with exclusions refined from observed terms.
  • PradolongoWe distinguish buying intent from park queries; a proximity reference needs a verified street.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

Other services in Usera, Madrid9 services

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Frequently asked questions about Google Ads in Usera, Madrid

  • Yes, when your portfolio and searches warrant it. The ad and page show that offer and are reviewed as availability changes.

  • We inspect real search terms, add exclusions and use housing-intent words where needed. We check the result against data.

  • It can answer selling or valuation searches. A separate campaign explains the process and hands contact to an agent who will inspect the home.

  • The ad is paused or changed and its page checked. We do not send clicks to a listing still offering an impossible viewing.

  • It varies by term and time. We measure the cost of served calls and valuations in your campaign rather than give a figure without current data.

  • We compare spend, searches and forms with actual appointments and viewings. We expand where the team can serve quality contacts, showing attribution limits.

The Landing Agency team in the Barcelona office

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