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Google Ads for real estate agencies

Real estate Google Ads agency in Salamanca, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

In Salamanca every click is expensive, so it has to come from someone who buys

Portals and large firms bid for “flat in Serrano” all day. We choose the searches of people who buy or want to sell here, leave out the ones that only cost money and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches in Salamanca

What people type into Google to buy in Salamanca

Here the street comes before the district: “flat in Serrano”, “penthouse in Goya”, “flat in Ortega y Gasset”. Whoever types that usually knows what they want and what they can pay. Broad searches, on the other hand, mix people looking for a room, tourists and people who only compare prices, and they are the ones that eat the most budget.

That is why we split the account by neighbourhood and by type of home, and give a separate campaign to the owner of an old building who wonders what it is worth, the idea we describe in winning owners. The split, neighbourhood by neighbourhood, is further down.

1/4 Google Search · keywords

You pay for “penthouse in Goya”, not “cheap flat in Madrid”

Each neighbourhood has its own list of searches, with its own ad and landing page. From day one we block rooms, office rentals, hotels and portal names, which in such a central district make the most noise. Every week we review what people typed before clicking.

2/4 Valuation campaigns

The heir to a building who does not yet know whether to sell

Many flats in Salamanca have been in the same family for decades. Whoever types “how much is my flat worth in Lista” or “sell an inherited flat in Madrid” sees an ad offering a no-obligation valuation, asks for it in a minute and the alert reaches your phone while they are still hesitating.

3/4 Remarketing · YouTube and Display

The buyer who opened three listings and did not call

Whoever buys in Salamanca compares slowly and, often, from abroad. The property they looked at on your website appears again on YouTube, in Gmail and on the sites they read in their language, until they decide to contact you and only while their search lasts.

4/4 Measurement and conversions

You know which neighbourhood brings the calls

We log every call and every form from Salamanca and match them with your visits and your deals. You will see whether Recoletos, Lista or La Guindalera pays off more, and every month we move the budget to the neighbourhood that brings clients, not the one that sounds best.

Salamanca, neighbourhood by neighbourhood

Six neighbourhoods, six different ads

The buyer changes from one neighbourhood to the next, and so does the ad: the headline, the language and the landing page.

  • RecoletosStately flats next to La Castellana. A wealthy buyer, often from abroad, with an ad in English and Spanish and a page with the large flats available.
  • GoyaA shopping street and penthouses with terraces. We pay for “refurbished flat in Goya” and drop searches for shops and offices.
  • ReadyClassic buildings and luxury streets. A valuation campaign for long-standing owners and a buying ad for whoever searches near Ortega y Gasset.
  • CastellanaOffices and housing live side by side along the avenue. We pay for searches to buy a flat and cut those to rent an office.
  • GuindaleraNeighbours and families. Searches such as “flat near the school” and small, precise campaigns: better one well-chosen word than ten broad ones.
  • Fuente del BerroA quiet area next to the Quinta de la Fuente del Berro. Whoever compares it with the Retiro is after the park: the ad talks about the park and the size, not the address.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Google Ads in Salamanca, Madrid

  • Yes. We separate searches by neighbourhood, so the Recoletos ad is not shown to someone looking at Fuente del Berro. The fine control lies in the words people type, more than on the map.

  • It changes by search and by week, and we will not give you a figure we cannot stand behind. What we do measure is what each call and each requested valuation costs you, which is the figure that matters.

  • Yes, with a campaign and a budget of its own. The valuation ad appears to whoever asks what their flat is worth, and their request reaches you at once, before they call the agency across the road.

  • Rooms, office rentals, hotels, jobs and any search containing a portal name. They are the most numerous in a central neighbourhood and the first to eat the budget.

  • An ad written in their language and a page that answers in it: the click of someone who lands on a Spanish-only website is lost. That buyer is the one in our international clients solution.

  • Google picks up whoever is already searching; social networks show your portfolio to whoever has not searched yet. In a district where buying is so considered they tend to add up, and we show it in Meta Ads for estate agents.

The Landing Agency team in the Barcelona office

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