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Google Ads for real estate agencies

Real estate Google Ads agency in Chamartín, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Near the Bernabéu people search for everything, and your ad has to be for someone looking for a home

Hotels, tickets, parking and rooms slip into any search containing the district name. We choose the words of people who buy or sell, leave out the rest and tell you what each call has cost.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Searches in Chamartín

One search per neighbourhood and another per type of home

Three ways of searching coexist in Chamartín: the villa (“house with a garden in El Viso”), the family flat (“flat in Prosperidad”, “flat in Nueva España”) and that of someone who wants to be next to the stadium or the station. Each has its own list of words and its own kind of ad, and none resembles “flats in Madrid”, where portals and large networks bid.

There is also noise specific to the district: someone typing “near the Bernabéu” is sometimes looking to park or to sleep, not to buy. We cut it from day one, along with rooms and jobs. And the owner of a villa who wonders what it is worth goes into a separate campaign, the one that brings homes to sell, as we describe in winning owners.

1/4 Google Search · keywords

You pay for “house with a garden in Chamartín”, not “hotel near the stadium”

Each neighbourhood and each type of home has its own list of searches, with its own ad and landing page. We block accommodation, tickets, parking and room rentals, and every week we look at what people typed before clicking to refine the list.

2/4 Valuation campaigns

The owner of a villa who is starting to think about selling

Whoever types “how much is my house worth in El Viso” or “sell a villa in Ciudad Jardín” sees your ad with a no-obligation valuation. They ask for it in a moment and the alert reaches your phone while they decide whom to talk to, before the portal does.

3/4 Remarketing · YouTube and Display

The family who saw the house on a Sunday and did not call

Buying a house here is decided as a family and over several afternoons. Whoever opened the listing sees the ad again on YouTube, in Gmail and on the sites they read, while their search lasts and no longer.

4/4 Measurement and conversions

You know which neighbourhood and type of home is calling you

We measure every call and every form from Chamartín and match them with your visits and your deals. You see whether the villa in El Viso or the flat in Prosperidad pays off more, and every month the money goes to what brings you clients.

Chamartín, neighbourhood by neighbourhood

What you advertise in each neighbourhood

The neighbourhood decides the headline and the landing page. This is how we approach each one.

  • El VisoA search for a villa or a detached house. An ad with the garden and the colony as the argument, and a page with the few houses available.
  • Ciudad JardínLow-rise houses and villas: whoever searches here compares with El Viso. We pay for the “house with a garden” search and drop rentals and rooms.
  • HispanoaméricaSearches next to the stadium, mixed with those for hotels and parking. We pay for “buy a flat” and “flat near the Bernabéu”, and cut those for accommodation and tickets.
  • Nueva EspañaA residential flat, to live in peace. Modest campaigns for “flat in Nueva España”, with the neighbourhood listing as the landing page.
  • ProsperidadA flat by street and by renovation. We bid for “refurbished flat in Prosperidad” and separate the buyer from the investor.
  • CastillaFlats next to the Plaza de Castilla and the station. A transport-convenience campaign for people who travel by train.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about Google Ads in Chamartín, Madrid

  • Yes. We separate the words by neighbourhood, so the ad for a villa in El Viso is not shown to someone looking for a flat in Prosperidad. With so few houses, a small and very precise campaign fits better than a broad one.

  • Because the district name and the word “Bernabéu” are used for many things. It is corrected with a list of excluded words and a weekly review of what people typed before the click.

  • It changes by search and by week, and we do not give a figure we cannot stand behind. We measure what each call and each valuation costs you, which decides whether it pays off.

  • Yes. With a campaign and a budget of its own, the valuation ad appears to whoever asks what their house is worth. It is an owner who decides slowly, and arriving before the portal is the advantage.

  • They complement each other. Google Ads brings calls from the start; SEO builds what remains when you stop paying. Which to begin with depends on your current website, and we look at it in real estate SEO.

  • Every call and every form is tagged with the ad and the search it came from. We match them with your visits and with what closes, and tell you every month.

The Landing Agency team in the Barcelona office

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