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Google Ads for real estate agencies

Real estate Google Ads agency in Moratalaz, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

A Vinateros seller does not need an ad for Pavones flats

We separate owner and buyer campaigns, review search terms and send each click to a suitable page. Spend is judged by conversations and appointments confirmed by the team as well as calls and forms.

  • Get calls from people searching right now

    Ads with a call button: people looking for a home in your area call you there and then, rather than leaving a form that goes cold.

  • What a click costs in your area

    See what is paid today on Google for the property searches that name your area.

  • Every euro, explained

    Once a month we tell you where the budget went and what it brought: calls, viewings and deals. No jargon.

Campaigns matched to queries

Intent determines ad and page before budget

A search for 'sell flat in Vinateros' means something different from 'buy two bedrooms in Pavones'. We answer the first with a valuation process and a way to discuss a home; the second needs active supply matching area and feature. Without those two-bedroom homes in the portfolio, we do not maintain an ad promising to show them. We organise campaigns by service and intent and check on mobile that each landing page explains price, status or next step without making people start again. Forms retain which ad or listing prompted contact so an agent can respond appropriately.

Actual search terms show where budget goes astray. Rental or job queries may appear when an agency only buys and sells; we add negatives after reviewing them and avoid accidentally excluding valid customers. We do not assume everyone typing Moratalaz wants every area: Pavones, Horcajo, Marroquina, Media Legua, Fontarrón and Vinateros are represented according to inventory and checked addresses. An owner campaign may cover an area without homes for sale if the team genuinely serves it. A returning audience, where permission and size allow, recalls a search without continuing to advertise a reserved home. Measurement connects calls or forms to CRM and asks the team to verify which contacts became viewings or valuations. We examine cost against that outcome rather than clicks alone.

1/4 Google Search · keywords

Buying and selling have distinct campaigns

Buyers see ads tied to active listings and filters matching their query. Owners reach a page explaining how a valuation is prepared. We adjust messages to inventory and agency services without promising a fixed contact volume.

2/4 Valuation campaigns

Negatives and match types follow real queries

We analyse queries triggering ads and exclude unrelated intents such as jobs or rentals if those services are absent. We check the effect of negatives so useful local searches remain. Optimisation cannot rely only on an initial keyword list.

3/4 Remarketing · YouTube and Display

Return messages recall criteria, not withdrawn homes

Where consent and audience allow, a message may resume a search or invite a conversation. We limit frequency and check the status of advertised listings. Sold homes leave buying creative and destinations.

4/4 Measurement and conversions

A confirmed appointment completes measurement

We configure call and form events, avoid duplicates and keep source in CRM. The team records conversations, viewings and valuations. These signals inform budget, terms and pages generating low-quality enquiries.

Queries and destinations by area

Ads promise only what the portfolio can show

Local campaigns are checked against agency services and active homes in each area.

  • PavonesA two-bedroom search leads to listings with that checked feature or an explanation that none are available.
  • HorcajoA home ad changes when a property is withdrawn and stops requesting impossible viewings.
  • MarroquinaThe destination retains the area and a form stating which home interested the visitor.
  • Media LeguaSearch terms help distinguish buyers from queries the agency does not serve.
  • FontarrónWithout active stock we pause home ads; owner acquisition is considered separately.
  • VinaterosA seller query reaches a valuation process and agent rather than a buyer list.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate Google Ads agency in Madrid21 districts

Other services in Moratalaz, Madrid9 services

Meta AdsMoratalaz Instagram AdsMoratalaz Facebook AdsMoratalaz ChatGPT AdsMoratalaz Real estate SEO and AIMoratalaz Artificial intelligenceMoratalaz Email marketingMoratalaz Web designMoratalaz Web developmentMoratalaz

Frequently asked questions about Google Ads in Moratalaz, Madrid

  • Yes, with active properties located there. Ads and landing pages change when the portfolio changes.

  • We pause or correct the campaign and check its destination. The team reviews pending enquiries to avoid confirming impossible viewings.

  • Yes, if the agency genuinely offers that service. Campaigns explain valuation and land on an owner-specific form.

  • We review terms triggering ads and add justified negatives. We then check that valid searches have not been blocked.

  • We configure audiences according to consent and platform options with reasonable frequency. An unavailable property is not kept in ads.

  • We connect spending and enquiries to confirmed conversations and appointments. Clicks diagnose issues, but team-verified contact quality guides spend.

The Landing Agency team in the Barcelona office

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