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Email marketing for real estate agencies

Real estate email marketing agency in Moratalaz, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone requesting Pavones homes does not want an all-Madrid newsletter

We organise contacts by permission, intent and stated criteria. Alerts use current listings, owners follow another path and CRM lets agents continue each reply with context. We measure appointments and viewings alongside opens.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

A database with a purpose

Useful email remembers what each person requested and what changed in stock

A buyer seeks a two-bedroom Pavones home and leaves an email address for updates. Before sending, we record permission, budget, area and features actually specified. When a new listing arrives, we check address, bedrooms and status; if it fits, the alert links complete details. Sending any Moratalaz flat with 'Pavones' in the subject would be a poor experience. If no home matches today, we can explain that and ask whether to widen criteria rather than impose another area or revive sold properties. Agents see which homes were proposed or rejected so they do not repeat them on the next call.

An owner seeking selling advice in Vinateros does not enter the same buyer flow. They may receive a guide about documents and preparation for a valuation visit, with clear human contact. We check origin and basis for each record, opt-outs, duplicates and bounces before planning newsletters. An old list without clear permission is not activated for convenience. Listings are checked before sending; if a home is reserved, the pending email changes or stops and its linked page shows true status. We test mobile reading and ensure Spanish and English versions state the same terms. Opens and clicks reveal delivery or subject issues; value appears in replies, viewings and meetings confirmed by the team.

1/4 Contact base · lists

The database separates permission, buyer and owner

We remove duplicates and check how each contact was acquired. We store intent, area and criteria only when supplied with permission. Opt-out is visible, and frequency reflects usefulness and response rather than a desire to send more email.

2/4 Newsletter · your market

Alerts compare preferences with active homes

New listings are checked against recorded location, budget and features. A reservation or sale removes a home from pending messages. Links open listings with current status instead of promising viewings for withdrawn properties.

3/4 Automatic alerts · buyers

Newsletters answer questions rather than stack homes

We prepare content about buying steps, document questions and valuation for the relevant audience. Each link develops the topic on the site. Owners receive process information and buyers updates matching their search.

4/4 Reactivating contacts

Reactivation checks whether a search continues

Someone who has not replied for a while is asked whether they want to retain criteria or speak to an agent. We respect opt-outs and avoid repeating the same offer. CRM records replies and meetings to distinguish useful contact from a casual open.

Alerts by stated preferences

A listing's address determines which email includes it

The six areas are separate criteria and users may widen a search by their own choice.

  • PavonesA two-bedroom alert contains active listings meeting the recorded area and feature.
  • HorcajoA new home links its current price and status before being sent to an interested buyer.
  • MarroquinaAn agent knows which emailed home prompted a reply about it.
  • Media LeguaA status change removes a home from pending campaigns and updates its public listing.
  • FontarrónWith no matching supply, email explains the situation and lets users revise criteria without changing area unilaterally.
  • VinaterosAn owner sequence covers valuation rather than sending flat alerts after a seller request.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Madrid21 districts

  • Retiro

Other services in Moratalaz, Madrid9 services

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Frequently asked questions about email marketing in Moratalaz, Madrid

  • Yes, where a person asked for them and listing addresses are checked. We combine area with budget and features rather than fill messages with homes elsewhere.

  • It is removed from pending messages and the linked listing updates status. We check stock before enabling automatic alerts.

  • It may be if it answers a relevant question, such as documents or valuation steps. We do not send an empty catalogue pretending to have news.

  • Not for requesting a valuation. We keep permission and intent separate and send information about the process they asked about.

  • First we review origin, permissions, opt-outs and data quality. Holding email addresses does not automatically permit any new campaign.

  • No. They help review delivery and subjects; the team confirms replies, conversations, viewings and valuations resulting from messages.

The Landing Agency team in the Barcelona office

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