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Email marketing for real estate agencies

Real estate email marketing agency in Tetuán, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone requesting a Castillejos flat does not need all Madrid listings

We organise your contacts, permissions and criteria to send relevant updates. The newsletter offers checked local information and home alerts start from available listings. Your team receives replies with their context.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Relevance before volume

Remembering each person's need changes the email

A buyer wrote months ago about a Castillejos flat and said she needed two bedrooms. If she now receives an alert for a Berruguete studio, the agency shows that it did not listen. Before automating a single email, we review which details were stored, whether they are current and what permission we have to write. We separate buyers from owners, remove duplicates and offer an easy way to update preferences or unsubscribe. The first value of real estate email marketing lies in that cleaning rather than an attractive template.

Local references matter too. A contact may say Estrecho while a listing records Bellas Vistas or Berruguete; the CRM keeps their words and each home's official location for comparison. Someone asking about Plaza de Castilla should not automatically receive every Tetuán flat. For an owner requesting valuation, email explains which documents to prepare and when an agent will speak, rather than sending buyer ads. We review replies, viewing appointments and unsubscribes with the team to see whether frequency and content help.

1/4 Contact base · lists

A clean database separates different conversations

We gather authorised contacts from CRM, email and sources where the agency obtained them, remove duplicates and record interest, area, home type and budget when shared. We check permissions before commercial campaigns. A one-off question about a home does not automatically grant permission for newsletters.

2/4 Newsletter · your market

A useful newsletter shares what the agency knows

We may share a guide on preparing for a viewing, a portfolio update and a question answered by the team. If discussing price movements, we need a source, date and scope rather than inventing a figure for every area. The email uses your agency's voice and a clear exit.

3/4 Automatic alerts · buyers

An alert matches a new listing to real preferences

When a Cuatro Caminos flat arrives, we check availability, price, bedrooms and location before sending. It reaches contacts who accepted alerts and whose criteria fit. The link opens that listing on mobile, not a homepage. If reserved, pending alerts stop.

4/4 Reactivating contacts

Writing again starts by asking

We remind an older contact of the search they expressed and ask whether it is active. They can change area, budget or stop messages. If they reply about a home, their history reaches an agent who can continue from there. We do not reactivate an old list without checking its legal basis.

Preferences stored precisely

Six areas with criteria that should stay separate

A listing's official location and a contact's own words are both kept to avoid misleading alerts.

  • Bellas VistasAn alert presents available flats in this area and their features, not nearby properties incorrectly labelled.
  • Cuatro CaminosWe check addresses before using the roundabout as a reference in an email. Contacts can narrow their search.
  • CastillejosIf someone requested two bedrooms, an alert here requires the listing to confirm that layout and its price.
  • AlmenaraA lack of stock is communicated honestly; we ask before widening a buyer's area or changing their alerts.
  • ValdeacederasAn owner receives information about valuation when requested, separately from buyer alerts.
  • BerrugueteA contact interested in Estrecho may need to clarify streets; the CRM does not automatically turn that name into the whole area.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in Tetuán, Madrid

  • It is rarely useful. We compare area, home type, budget and permissions. A smaller send to interested people may help more than a mass mailing.

  • We review which use of their data they accepted. We answer an individual enquiry but do not add them by default to later commercial campaigns.

  • We keep the buyer's wording and clarify which streets they mean. Listings retain their address and official area so alerts do not confuse places.

  • After checking listing, status, price and recipients' criteria. Speed cannot justify sending a reserved or incomplete home.

  • It may explain how the agency prepares a valuation and what facts it reviews, with authorised examples. It need not fake a price rise to attract attention.

  • We connect replies, listing clicks and viewings to CRM history. We also watch unsubscribes and undelivered mail; an open alone tells us little.

The Landing Agency team in the Barcelona office

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