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Email marketing for real estate agencies

Real estate email marketing agency in Fuencarral-El Pardo, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone asking for a Mirasierra house does not need every Madrid flat

We organise interests and permissions in your database to send each home to people genuinely searching for it. A local newsletter and new listing alerts keep the conversation open; the team sees who replies and requests a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Email that remembers what the client asked for

A vast district punishes mail sent to the entire database

Someone who asked about a Mirasierra house with a garden may have left an email months ago. If they receive a newsletter full of studios in other districts, they will probably stop reading. An alert about a home matching their criteria may instead restart a useful conversation. To do that, we first need to know what they requested, whether they are still searching, how the agency obtained permission to write and whether listing details are current. An automatic email without those facts creates noise rather than service.

Fuencarral-El Pardo mixes official and everyday place names. Someone may say Las Tablas or Montecarmelo; the CRM should preserve what they meant and relate it to checked addresses. La Paz, Pilar and El Pardo must not become one segment called northern Madrid. We also distinguish an owner requesting a valuation from a buyer wanting updates. Each needs a different email and invitation to reply. We measure responses, viewing requests and unsubscribes, and check with your team that alerts arrive in time.

1/4 Contact base · lists

Clean the database before writing

We bring together CRM contacts and other authorised sources, remove duplicates and check permissions. We record whether people seek, sell or have completed a transaction, plus area, budget and home type when they gave them. A contact without valid consent is not added to a commercial list for convenience.

2/4 Newsletter · your market

A newsletter signed by someone who knows the district

We prepare an edition with a guide, portfolio news and a question the team can answer. If it discusses prices or trends, we use dated, verified data rather than an improvised figure for every area. The agency's voice and a clear unsubscribe route matter as much as the design.

3/4 Automatic alerts · buyers

A new listing reaches only people who fit

When a home is published, we match area, features, budget and status with stated preferences. Before sending, we check that it remains available and that its page works on mobile. An El Pardo buyer does not receive a Pilar flat simply because both are in the same district.

4/4 Reactivating contacts

Reactivation starts by asking whether the search is still active

We send someone who has lost touch with the agency a brief message related to their earlier interest and the chance to update it. If they say they bought or want no more email, we change their status. If they request a viewing, the agent receives the conversation, its history and specific listing.

Area preferences

An area recorded in the CRM prevents irrelevant offers

The list uses declared needs and verified homes, not assumptions about people living in a neighbourhood.

  • El PardoSomeone asking for a home here receives updates when supply exists. We do not replace a lack of stock with mass emails about all Madrid.
  • FuentelarreinaWe keep a preference for this area even if there are few listings. We may ask whether the buyer accepts alternatives without silently changing their choice.
  • PeñagrandeIf someone seeks a three-bedroom flat, the alert requires that detail in the listing; the neighbourhood name alone is insufficient.
  • PilarWe store Pilar as the official area and La Vaguada as a reference when the client mentions it. We do not claim proximity without checking the address.
  • La PazAn email may contain an area guide, but we do not assume every contact needs to live by the hospital.
  • ValverdeWhen someone says Las Tablas, we clarify the area they mean and match only homes with compatible locations.
  • MirasierraA house with garden alert goes out only if the home meets both conditions and the contact's budget, not because it is in this neighbourhood.
  • El GolosoWith limited supply, an honest availability update is better than presenting a withdrawn home as new.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in Fuencarral-El Pardo, Madrid

  • Agency news may interest several groups, but home alerts must respect specific criteria. We separate buyers and owners before sending.

  • We check what permission they gave and for which purpose. Asking about one home does not itself authorise any later commercial mailing.

  • We record the buyer's wording and each home's official address. The alert then suggests only properties matching the area wanted.

  • When the listing is checked, available and matches preferences and permissions. A quick alert is not worth an incorrect price or reserved home.

  • We update their status and stop buyer alerts. Later communication needs a purpose and an appropriate legal basis.

  • We examine replies, listing clicks, viewing requests, unsubscribes and transactions the team can relate to email. Opens are only a limited signal.

The Landing Agency team in the Barcelona office

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