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Email marketing for real estate agencies

Real estate email marketing agency in Moncloa-Aravaca, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone seeking an Aravaca house does not need Argüelles studios

We organise contacts, permissions and search criteria before writing. Alerts come from current listings, the newsletter offers checked local information, and every reply reaches the team with the history needed to continue.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Emails remembering the search

A database labelled only by district is of little use

A family asked months ago for an Aravaca house with a garden. A different contact seeks a two-bedroom Argüelles flat. If both are stored as “Moncloa-Aravaca”, they will receive irrelevant alerts and stop opening them. We review the database before scheduling email: what each person wanted, whether they are still searching, what budget they gave and what permission we have to write. We also separate owners wanting to value a home from buyers seeking updates. Without that distinction, automation magnifies disorder.

Email must not treat neighbourhood qualities as proven by a name. Someone mentioning Casa de Campo may mean a broad area; if a listing claims a particular park entrance, its address must support it. A local newsletter can explain how to prepare a viewing or which documents to review when selling, using the agency's voice and dated sources for numerical claims. A new home alert goes out when price, status and photos are checked. We measure replies and appointments alongside unsubscribes to see whether it led to a real conversation.

1/4 Contact base · lists

We first clean and classify authorised contacts

We bring together CRM records and sources with permission, remove duplicates and note whether someone buys, sells or has completed a search. We store area, home type, budget and needs when shared. An enquiry about one listing does not automatically become a commercial subscription.

2/4 Newsletter · your market

Newsletters share what your team can support

A viewing guide, a home needing explanation and a question answered by an agent make a useful email. We avoid unsourced statistics or price claims mixing Argüelles and Aravaca as one market. Each edition has a name, date and easy unsubscribe route.

3/4 Automatic alerts · buyers

Alerts check a home fits and remains available

When a home arrives, we compare area, type, price, bedrooms and features with stated criteria. Its listing opens well on mobile and shows current status. We do not send a Ciudad Universitaria flat to someone requesting an El Plantío house simply because both share a district.

4/4 Reactivating contacts

Reactivation asks whether someone is still searching

We remind an older contact of their prior need and offer a chance to update or stop messages. If they reply about a home, an agent sees the history and link. If they have bought or sold, their status changes; we do not keep sending homes they do not need.

Criteria stored by area

An alert should respect where someone wants to live

We keep buyers' own wording and every home's official location to suggest only relevant properties.

  • Casa de CampoIf a contact wants to live by a park entrance, we ask which one and check the street before sending a listing.
  • ArgüellesA flat alert requires compatible budget and bedrooms rather than the area name alone.
  • Ciudad UniversitariaProximity to faculties is checked per home; we do not assume every person searching here is a student.
  • ValdezarzaWe keep a preference for this area even with little supply. We ask before automatically widening the search.
  • ValdemarínA house-with-garden alert requires a listing confirming that space and the home's terms.
  • El PlantíoWith scarce stock, an honest availability email works better than repeating a withdrawn house.
  • AravacaWe separate house buyers from owners asking for valuations; they receive different content and calls.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Madrid21 districts

  • Retiro

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Frequently asked questions about email marketing in Moncloa-Aravaca, Madrid

  • General agency news may suit both, but home alerts should match type, area and budget requested.

  • We review origin, permission and currency. A brief sequence can ask whether they are still searching; those wanting no more email leave the list.

  • Yes, after checking listing, status and recipient criteria. Speed is not worth an incomplete price or misdescribed garden.

  • We record the reference and ask which entrance or area matters. The alert uses particular addresses rather than every home in the neighbourhood.

  • Not by default. We record their purpose and write about the selling process only with a suitable legal basis and preference.

  • We examine replies, listing clicks, appointments and transactions the team can relate to email, alongside unsubscribes. Opens alone provide a limited signal.

The Landing Agency team in the Barcelona office

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