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Email marketing for real estate agencies

Real estate email marketing agency in Usera, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Someone asking for Orcasitas should not receive every Usera listing

We clean your database and store interests and permissions to send fitting homes. Newsletters answer local questions with checked facts; alerts stop when a home is reserved, and replies reach agents with their history.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Each email has a reason

A disordered list multiplies unwanted messages

A buyer left her email about an Orcasitas flat and explained she wanted two bedrooms. An Almendrales owner left theirs to ask how to sell. If both enter a list called “Usera”, an agency may send them the same thing and lose both conversations. We review records before automation: origin, permission, reason, area, budget and whether the need remains active. We remove duplicates and give an easy way to update preferences or stop messages. Without this base, a beautiful email design cannot make a send relevant.

Area references need checking. Meseta de Orcasitas may be a buyer's phrase; a listing retains its address and official area. We do not widen their search to all areas without asking. A newsletter may share a viewing guide or explain valuation steps with an author and sources for figures. New home alerts go out when price, photos and availability are reviewed. We then compare replies, appointments and unsubscribes with the team. Once someone buys, we stop treating them as an active buyer.

1/4 Contact base · lists

We first unify authorised contacts

We gather CRM and other channel records, remove repeats and check the basis of each send. We separate buyers, owners and people whose transaction closed. We store area, home type, budget and timing when shared; a one-off enquiry is not a general subscription.

2/4 Newsletter · your market

A newsletter starts with a useful question

An edition may answer how to prepare for a viewing, present a real listing and explain what an agent checks when valuing. Price or trend figures carry a source, date and scope. We avoid an invented average for seven areas and offer a clear way to stop email.

3/4 Automatic alerts · buyers

Alerts match a home and stated preference

Before sending a Moscardó flat, we check bedrooms, price, status and area against contacts. Someone seeking an Orcasitas house does not receive a Pradolongo property unless they agreed to widen the area. The link opens the exact listing on mobile.

4/4 Reactivating contacts

Reactivation asks if the search continues

We remind an old contact what they wanted and let them change criteria or unsubscribe. A reply about a home reaches an agent with history and listing. If they bought or sold, their status changes. We do not automate a sequence to an old database without checking permissions.

Criteria by area

An alert fits when it keeps the place someone wanted

We store contacts' words separately from home addresses to avoid confusing familiar references with official areas.

  • OrcasitasMeseta de Orcasitas remains a reference when clients use it and is checked against each listing's street.
  • OrcasurWith no active flats, we do not repeat a sold home alert; we may ask if someone wants to wait or widen their search.
  • San FermínA flat alert needs matching features and budget as well as its location in the area.
  • AlmendralesAn owner requesting valuation receives process content, separate from buyer alerts.
  • MoscardóA new listing reaches people who accepted alerts and seek its features, with a link retaining price and status.
  • ZofíoPreferences remain even with few homes in the portfolio; we do not silently replace them with all Usera.
  • PradolongoA park reference appears only where a home's address supports a precise claim.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató

  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora

  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario
See case studies

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Real estate email marketing agency in Madrid21 districts

  • Retiro

Other services in Usera, Madrid9 services

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Frequently asked questions about email marketing in Usera, Madrid

  • It is rarely useful. We review permissions and criteria for area, budget and home so sends reach people they may serve.

  • We check what use of their data they accepted. Answering one enquiry does not itself authorise later commercial newsletters.

  • We keep their wording and clarify which streets they mean. Listings retain address and official area before entering alerts.

  • After checking listing, price and availability and that recipients accepted compatible alerts. A fast alert cannot justify wrong facts.

  • We update status and stop treating them as awaiting valuation. Other communication needs an appropriate purpose and basis.

  • Replies, listing clicks, requested viewings, unsubscribes and transactions the team relates to email. An open alone cannot prove current interest.

The Landing Agency team in the Barcelona office

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