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Email marketing for real estate agencies

Real estate email marketing agency in Salamanca, Madrid

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Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

Many Salamanca sales are already in your contact database

Buyers who did not find their property, owners who said “maybe later” and clients from abroad who left an email. We organise that database, write to them about what interests them and alert you when someone asks for a viewing.

  • An email people look forward to

    A newsletter about your market: what is selling, at what price and the house of the month. It gets opened because it is useful, not because it nags.

  • To each their own

    Buyers, property owners and investors receive different emails. Nobody receives a house they are not looking for or an offer they did not ask for.

  • You make the call

    When someone replies or asks to see a house, you get an alert with their name and what they are looking for. You just call.

Your Salamanca database

A flat takes time to arrive and a contact does not expire

In a district where people buy slowly and sell calmly, the relationship counts for more than the ad of the day. Whoever asked about a building in Recoletos and did not buy it is still looking; whoever said “not now” to a valuation may say yes today. If those contacts hear nothing from you, they forget you and call another agency.

A good email arrives with the right property, in the right language and without overdoing it. We organise the lists and write in your voice, and if the contact lives abroad we tie it to our international clients solution.

1/4 Contact base · lists

Every contact, on the right list

We gather what you have scattered between the CRM, email, portals and events, remove duplicates and separate buyers, owners, investors and clients from abroad. The buyer of a penthouse in Goya does not get the email meant for the owner in Lista.

2/4 Newsletter · your market

A newsletter an owner opens

One email a month with what is happening in your area, told by you: what has sold in the district, a property worth seeing and a guide for whoever buys or sells. With your brand and your tone, without the templates seen everywhere.

3/4 Automatic alerts · buyers

A property comes in and we write to whoever is looking for it

When you take on a property, it is matched with what each buyer asked for (neighbourhood, size, terrace, garage) and they are written to that same day. Before seeing it on a portal, they see it in your email.

4/4 Reactivating contacts

The “not now” that is already a “yes”

Buyers who asked about a flat in Serrano and were left without the right home. With a few emails designed for them, some come back, reply and ask to see it.

Salamanca, neighbourhood by neighbourhood

A list for each neighbourhood

Segmenting by neighbourhood avoids the mistake of writing the same thing to everyone. This is how the database is organised in each one.

  • RecoletosWealthy buyers and buyers from abroad. Emails in Spanish and English, with a single property per mailing.
  • GoyaBuyers of penthouses and refurbished flats. An alert the same day when one that fits comes in.
  • ReadyLong-standing owners. An email now and then with what sold on their street and a valuation one click away.
  • CastellanaInvestors and people looking for a flat next to the avenue. Each group is written to separately.
  • GuindaleraFamilies. Emails with neighbourhood guides and with flats that come up near the school.
  • Fuente del BerroContacts who asked about quiet homes. An alert only when something comes up, because few do.

We already do it for agencies like yours

Real estate agencies that have worked with Landing Agency: Lucas Fox, Kensington, Person Inmobiliaria, Olisson Club, Macenas, MG Grupo Inmobiliario, Tierra Meridiana, Max Ricart, Grandiora, Corredor Mató, Menorcasa and Stipek Farrés.

  • How Corredor Mató multiplied its potential clients by five

    ×5,3

    potential clients a month, from 7 to 37

    Corredor MatóCosta Brava
    View case study of Corredor Mató
  • How Grandiora multiplied property-owner enquiries by five

    ×5

    property-owner enquiries in 12 months

    GrandioraBarcelona and the Maresme
    View case study of Grandiora
  • How MG became the first Google profile in Barcelona's uptown

    ×1,9

    visits a month from their Google profile, from 116 to 224

    MG Grupo InmobiliarioBarcelona
    View case study of MG Grupo Inmobiliario

What people say about us on Google

Unedited: these are public reviews from our Google profile. You can read them all.

5,0 out of 5, 19 reviews on Google View profile , opens in a new tab
  • ★★★★★

    An exceptional real estate marketing agency

    We are really satisfied with this agency's work. They are a young, dynamic team with a level of professionalism you notice from day one.
    CP Carles Planas5 reviews
  • ★★★★★

    Committed to results

    Working with this agency on our paid media campaigns has been a very positive experience. We have been working together for several months now and from the start they have shown a high level of professionalism and commitment to results.
    JR Jesús Rguez4 reviews
  • ★★★★★

    Winning apartment listings with Ads

    I have been investing in Ads with Landing Agency for a few months to win apartment listings. The truth is the result has been very good, and above all the follow-up from the team. 100% recommended.
    AH Arturo HernándezLocal Guide · 43 reviews

And this is how Google sums up the rest:

  • “Very serious and they monitor the work regularly.”
  • “Very good service and very good people.”
  • “We are really satisfied with this agency's work.”
Read the 19 reviews on Google, opens in a new tab

Frequently asked questions about email marketing in Salamanca, Madrid

  • Yes, you can start with what there is. The first step is to clean it, remove repeats and mark who is a buyer and who an owner; from there we write.

  • It depends on the permission they gave. We review with you where each contact comes from and write only to those who can receive it, with an unsubscribe link in every email.

  • Rarely and meaningfully: a monthly bulletin and alerts only when something affects them, such as a sale on their street.

  • We draft them with your voice and your data, and you approve them before they go out. No generic texts.

  • Yes. The owner who has been reading your market for a while calls you when they decide to sell. It goes hand in hand with winning owners.

  • We tell you how many contacts have asked for a viewing or a valuation from each email, not how many opened it. It is the figure closest to a deal.

  • They are written to less often and on another subject, and if they still do not open, they are taken off the list so as not to harm the rest. A small list that responds is worth more than a large one that stays silent.

The Landing Agency team in the Barcelona office

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